Online Virality
Author: Valérie Schafer, Fred Pailler
Publisher: Walter de Gruyter GmbH & Co KG
Published: 2024-04-13
Total Pages: 201
ISBN-13: 3111311651
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Viral Loop
Author: Adam Penenberg
Publisher: Hachette UK
Published: 2010-01-07
Total Pages: 272
ISBN-13: 1848945248
DOWNLOAD EBOOKYou read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...
Viral Hate
Author: Abraham H. Foxman
Publisher: St. Martin's Press
Published: 2013-06-04
Total Pages: 258
ISBN-13: 1137356227
DOWNLOAD EBOOKEmboldened by anonymity, individuals and organizations from both left and right are freely spewing hateful vitriol on the Internet without worrying about repercussions.Lies, bullying, conspiracy theories, bigoted and racist rants, and calls for violence targeting the most vulnerable circulate openly on the web.And thanks to the guarantees of the First Amendment and the borderless nature of the Internet,governing bodies are largely helpless to control this massive assault on human dignity and safety. Abe Foxman and Christopher Wolf expose the threat that this unregulated flow of bigotry poses to the world.They explore how social media companies like Facebook and YouTube, as well as search engine giant Google, are struggling to reconcile the demands of business with freedom of speech and the disturbing threat posed by today's purveyors of hate. And they explain the best tools available to citizens, parents, educators, law enforcement officers, and policy makers toprotect thetwin values of transparency and responsibility. As Foxman and Wolf show, only an aroused and engaged citizenry can stop the hate contagion before it spirals out of control - with potentially disastrous results.
Online Viral Marketing Secrets
Author: , empreender
Publisher: Editora Bibliomundi
Published: 2021-12-16
Total Pages: 52
ISBN-13: 1526028336
DOWNLOAD EBOOKLearn How to Maximize Your Online Brand Visibility with Less EffortNo stones are left unturned when you get your hands on this now.You will become a complete expert on this, and you’ll get everything you need inside to do the same...
Going Viral
Author: Karine Nahon
Publisher: Polity
Published: 2013-11-25
Total Pages: 202
ISBN-13: 0745671292
DOWNLOAD EBOOKIn Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.
Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media
Author: Wu, Mei
Publisher: IGI Global
Published: 2013-09-30
Total Pages: 326
ISBN-13: 1466645792
DOWNLOAD EBOOKSocial media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese pushing hand operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.
Engaging Communities Through Civic Engagement in Art Museum Education
Author: Bobick, Bryna
Publisher: IGI Global
Published: 2020-12-25
Total Pages: 350
ISBN-13: 1799874273
DOWNLOAD EBOOKAs art museum educators become more involved in curatorial decisions and creating opportunities for community voices to be represented in the galleries of the museum, museum education is shifting from responding to works of art to developing authentic opportunities for engagement with their communities. Current research focuses on museum education experiences and the wide-reaching benefits of including these experiences into art education courses. As more universities add art museum education to their curricula, there is a need for a text to support the topic and offer examples of real-world museum education experiences. Engaging Communities Through Civic Engagement in Art Museum Education deepens knowledge on museum and art education and civic engagement and bridges the gap from theory to practice. The chapters focus on various sectors of this research, including diversity and inclusion in museum experiences, engaging communities through new techniques, and museum and university partnerships. As such, it includes coverage on timely topics that include programs and audience engagement with the LGBTQ+, refugee, disability, and senior communities; socially responsive museum pedagogy; and the use of student workers. This book is ideal for museum educators, museum directors, curators, professionals, practitioners, researchers, academicians, and students who are interested in updated knowledge and research in art education, curriculum development, and civic engagement.
Contagious
Author: Jonah Berger
Publisher: Simon and Schuster
Published: 2016-05-03
Total Pages: 256
ISBN-13: 1451686587
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Virtual Victorians
Author: Veronica Alfano
Publisher: Springer
Published: 2016-01-18
Total Pages: 219
ISBN-13: 1137393297
DOWNLOAD EBOOKExploring how scholars use digital resources to reconstruct the 19th century, this volume probes key issues in the intersection of digital humanities and history. Part I examines the potential of online research tools for literary scholarship while Part II outlines a prehistory of digital virtuality by exploring specific Victorian cultural forms.
The Psychology of Advertising
Author: Bob M. Fennis
Publisher: Routledge
Published: 2020-10-07
Total Pages: 809
ISBN-13: 1000180387
DOWNLOAD EBOOKThe Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of The Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the Internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book. Including a glossary of key concepts, updated examples and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology, advertising, marketing and media courses. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.
