Principia Mathematica
Author: Alfred North Whitehead
Publisher:
Published: 1910
Total Pages: 688
ISBN-13:
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One Plus One Equals One
Author: John Archibald
Publisher: OUP Oxford
Published: 2014-06-26
Total Pages: 174
ISBN-13: 0191636282
DOWNLOAD EBOOKWe are in the midst of a revolution. It is a scientific revolution built upon the tools of molecular biology, with which we probe and prod the living world in ways unimaginable a few decades ago. Need to track a bacterium at the root of a hospital outbreak? No problem: the offending germ's complete genetic profile can be obtained in 24 hours. We insert human DNA into E. coli bacteria to produce our insulin. It is natural to look at biotechnology in the 21st century with a mix of wonder and fear. But biotechnology is not as 'unnatural' as one might think. All living organisms use the same molecular processes to replicate their genetic material and the same basic code to 'read' their genes. The similarities can be seen in their DNA. Here, John Archibald shows how evolution has been 'plugging-and-playing' with the subcellular components of life from the very beginning and continues to do so today. For evidence, we need look no further than the inner workings of our own cells. Molecular biology has allowed us to gaze back more than three billion years, revealing the microbial mergers and acquisitions that underpin the development of complex life. One Plus One Equals One tells the story of how we have come to this realization and its implications.
Creative Mischief
Author: Dave Trott
Publisher:
Published: 2009
Total Pages: 196
ISBN-13: 9780956435705
DOWNLOAD EBOOKOne Plus One Equals Blue
Author: Mary Jane Auch
Publisher: Macmillan
Published: 2013-04-30
Total Pages: 274
ISBN-13: 0805094059
DOWNLOAD EBOOKBranded the class loser, 12-year-old Basil reluctantly becomes friends with a bossy new girl who like Basil, has synesthesia and comes to Basil's aid when his estranged mother returns and turns his life upside down.
1+1
Author: David LaRochelle
Publisher: Sterling
Published: 2010
Total Pages: 0
ISBN-13: 9781402759956
DOWNLOAD EBOOKColorful illustrations and unusual calculations encourage children to think about numbers in a creative way. 1+1=14? One ant and one spider equals 14 legs.
Predatory Thinking
Author: Dave Trott
Publisher: Pan Macmillan
Published: 2013-05-23
Total Pages: 215
ISBN-13: 1447248392
DOWNLOAD EBOOK'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times Life is a zero-sum game. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
One Plus One
Author: Jojo Moyes
Publisher: Alfred Music Publishing
Published: 2014
Total Pages: 14
ISBN-13:
DOWNLOAD EBOOKSuppose your life sucks. Your husband has done a vanishing act, your stepson is being bullied and your daughter has a once in a lifetime opportunity - that you can't afford to pay for. So imagine you found and kept some money that didn't belong to you, knowing it would pay for your daughter's happiness. But how do you cope with the shame? Especially when the man you've lied to decides to help you out in your hour of need. Jess is in hell - Ed has saved her family - but is their happiness worth a lifetime's soul-searching? 2014.
The Power of Ignorance
Author: Dave Trott
Publisher: Harriman House Limited
Published: 2021-02-09
Total Pages: 190
ISBN-13: 085719836X
DOWNLOAD EBOOK“The wise man knows he doesn’t know. The fool doesn’t know he doesn’t know.” Lao Tzu “In the West they only respect experts. But the expert mind is the closed mind.” Shunryu Suzuki What’s the most important step in fixing a puncture? It isn’t jacking up the car, or taking the wheel off, or finding the puncture. There’s something more fundamental than any of those. Something without which you can’t even begin to fix a puncture. The most important step is finding out you’ve got a puncture. Without that you can’t do anything. Instead of saying, “It’s just a bit bumpy, must be the road,” and carrying on, you must acknowledge that something has changed and you don’t know what that is. If you don’t admit you don’t know what’s happening, you can never find out. If you don’t find out, you can never change it. The most important step, always, is admitting you don’t know. That’s the power of ignorance. In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. With his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say “I don’t know.”
One, Two, Three
Author: David Berlinski
Publisher: Vintage
Published: 2012-05-01
Total Pages: 225
ISBN-13: 1400079101
DOWNLOAD EBOOKThe acclaimed author of A Tour of the Calculus and The Infinite Ascent offers an enlightening and enthralling tour of the basics of mathematics, and reveals a world of fascination in fundamental mathematical ideas. One, Two, Three is David Berlinski’s captivating exploration of the foundation of mathematics, its fundamental ideas, and why they matter. By unraveling the complex answers to these most elementary questions—What is a number? How do addition, subtraction, and other functions actually work? What are geometry and logic?—Berlinski reveals the intricacy behind their seemingly simple exteriors. Peppered with enlightening historical anecdotes and asides on some of history’s most fascinating mathematicians, One, Two, Three, revels in the beauty of numbers as Berlinski shows us how and why these often slippery concepts are as essential to the field of mathematics as to who we are.
One Plus One Equals Three
Author: Dave Trott
Publisher: Pan Macmillan
Published: 2015-06-04
Total Pages: 235
ISBN-13: 1447283864
DOWNLOAD EBOOKHow do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.
