Paid Attention
Paid Attention

Author: Faris Yakob

Publisher: Kogan Page Publishers

Published: 2015-04-03

Total Pages: 216

ISBN-13: 0749473614

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As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.

Rapt
Rapt

Author: Winifred Gallagher

Publisher: Penguin

Published: 2009

Total Pages: 264

ISBN-13: 9781594202100

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The behavioral scientist author of Just the Way You Are presents a provocative argument that the quality of one's life is directly related to the focus of one's attention, drawing on the latest findings in neuroscience and psychology to cover such topics as the human capacity for training concentration, the ways in which the creative mind thinks, and why people deliberate on the wrong factors when making big decisions.

Preaching as Paying Attention
Preaching as Paying Attention

Author: Edward Foley

Publisher: Liturgy Training Publications

Published: 2021-07-10

Total Pages: 160

ISBN-13: 1616716371

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Author Ed Foley―priest, preacher, and teacher―invites preachers to an awareness of the world and the people around them as a lens for preaching God's Incarnate Word and inviting people into the Paschal Mystery. He maintains that paying attention is a key to theological reflection. When pondering a work of art or a catastrophe, the preacher asks, “Where is God in all of this?” and “How does my preaching invite people to respond to that presence?” Fr. Foley presents excerpts of his own homilies and references to poets, scientists, and other resources―some a bit surprising―as models and suggestions that might draw a preacher’s attention as a sign of God present and active in our midst. In short, this book offers a mindset, not a method, for preachers.

Pay Attention, Emily Brown!
Pay Attention, Emily Brown!

Author:

Publisher:

Published: 2011

Total Pages: 0

ISBN-13: 9781606130278

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Ages 4 to 8 years. If you are the parent of a child with attention issues -- ADHD, autism spectrum disorder, Down syndrome, or sensory processing disorder -- then you will want to share this book with your child. This fun picture book pairs whimsical illustrations with a mother's poetic pleas as she tries, in vain, to get the attention of her child. Children will gladly tune in to this book to enjoy Emily Brown's flights of fancy and the lengths to which her mother goes to get Emily to focus. Wonderful word pictures, from silly to absurd, hold readers' attention, and eye-catching artwork captures each entertaining moment. The book celebrates the imagination of all children, but especially those whose minds seem to wander a bit more than others, and offers a reminder that humour is both a sanity-saver and relationship-soother.

Pay Attention
Pay Attention

Author: John Horgan

Publisher: MIT Press

Published: 2020-12-01

Total Pages: 154

ISBN-13: 1949597105

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A day in the inner and outer lives of a college professor, blogger, divorced father, thinker, and yearner. What would it feel like to wake up inside the head of someone who writes about science for a living? John Horgan, acclaimed author of the bestseller The End of Science, answers that question in his genre-bending new book Pay Attention, a stream-of-consciousness account of a day in the life of his alter ego, Eamon Toole--a blogger, college professor, and divorced father. This work of fact-based fiction, or "faction," follows Toole as he wakes up in his rented apartment in upstate New York, meditates with the mantra "Duh," commutes via train and subway to an engineering school in New Jersey, teaches a William James essay on consciousness to freshmen, squabbles about Thomas Kuhn with colleagues over lunch, takes a ferry to Manhattan and spends the evening with his bossy, Tarot-reading girlfriend, Emily, on whom he plans to spring a big question. Throughout the day, Toole struggles to be rational while buffeted by fears and yearnings. Thoughts of sex and death keep intruding on his ruminations over quantum spookiness, the neural code, the Singularity, and free will. Pay Attention is a profane, profound meditation on the entanglements of our inner and outer worlds and the elusiveness of truth.

The Art of Noticing
The Art of Noticing

Author: Rob Walker

Publisher: Knopf

Published: 2019-05-07

Total Pages: 258

ISBN-13: 0525521259

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A thought-provoking, gorgeously illustrated gift book that will spark your creativity and help you rediscover your passion with “simple, low-stakes activities [that] can open up the world.”—The New York Times Welcome to the era of white noise. Our lives are in constant tether to phones, to email, and to social media. In this age of distraction, the ability to experience and be present is often lost: to think and to see and to listen. Enter Rob Walker's The Art of Noticing—an inspiring volume that will help you see the world anew. Through a series of simple and playful exercises—131 of them—Walker maps ways for you to become a clearer thinker, a better listener, a more creative workplace colleague, and finally, to rediscover what really matters to you.

Buzz
Buzz

Author: Katherine Ellison

Publisher: Hachette UK

Published: 2010-10-05

Total Pages: 397

ISBN-13: 1401396259

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"An absorbing, sharply observed memoir." -- Kirkus Reviews A hilarious and heartrending account of one mother's journey to understand and reconnect with her high-spirited preteen son-a true story sure to beguile parents grappling with a child's bewildering behavior. Popular literature is filled with the stories of self-sacrificing mothers bravely tending to their challenging children. Katherine Ellison offers a different kind of tale. Shortly after Ellison, an award-winning investigative reporter, and her twelve-year-old son, Buzz, were both diagnosed with attention deficit/hyperactivity disorder, she found herself making such a hash of parenting that the two of them faced three alternatives: he'd go to boarding school; she'd go AWOL; or they'd make it their full-time job to work out their problems together. They decided to search for a solution while Ellison investigated what genuine relief, if any, might be found in the confusing array of goods sold by the modern mental health industry. The number of diagnoses for childhood attention and behavior issues is exploding, leaving parents and educators on a confusing chase to find the best kind of help for each child. Buzz, a page-turner of a memoir, brings much relief. It is immensely engaging, laugh-out-loud funny, and honest-and packed with helpful insights.

“Pay Attention, Please!”, Ages 4 - 11
“Pay Attention, Please!”, Ages 4 - 11

Author: Flora

Publisher: Key Education Publishing

Published: 2010-05-18

Total Pages: 65

ISBN-13: 1602688869

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Help students in grades PK–5 work out their wiggles using "Pay Attention, Please!" This 64-page book helps students with ADHD and students who are otherwise wiggly and overly busy learn how to pay better attention and focus for longer periods of time. It includes games and activities that strengthen listening, concentration, visual, and auditory memory skills; assist students in learning relaxation techniques; provide students healthy ways to burn excess energy; and help students discover ways to control overstimulation and impulsivity.

Sharp
Sharp

Author: Michelle Dean

Publisher: Grove Press

Published: 2018-04-10

Total Pages: 385

ISBN-13: 0802165710

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A “deeply researched and uncommonly engrossing” book profiling ten trailblazing literary women, including Dorothy Parker and Joan Didion (Paris Review). In Sharp, Michelle Dean explores the lives of ten women of vastly different backgrounds and points of view who all made a significant contribution to the cultural and intellectual history of America. These women—Dorothy Parker, Rebecca West, Hannah Arendt, Mary McCarthy, Susan Sontag, Pauline Kael, Joan Didion, Nora Ephron, Renata Adler, and Janet Malcolm—are united by what Dean calls “sharpness,” the ability to cut to the quick with precision of thought and wit. Sharp is a vibrant depiction of the intellectual beau monde of twentieth-century New York, where gossip-filled parties gave out to literary slugging-matches in the pages of the Partisan Review or the New York Review of Books. It is also a passionate portrayal of how these women asserted themselves through their writing despite the extreme condescension of the male-dominated cultural establishment. Mixing biography, literary criticism, and cultural history, Sharp is a celebration of this group of extraordinary women, an engaging introduction to their works, and a testament to how anyone who feels powerless can claim the mantle of writer, and, perhaps, change the world.

Attention! This Book Will Make You Money
Attention! This Book Will Make You Money

Author: Jim F. Kukral

Publisher: John Wiley & Sons

Published: 2010-07-16

Total Pages: 306

ISBN-13: 0470880686

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Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.