Social Media Listening and Monitoring for Business Applications
Social Media Listening and Monitoring for Business Applications

Author: Rao, N. Raghavendra

Publisher: IGI Global

Published: 2016-09-21

Total Pages: 506

ISBN-13: 1522508473

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Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.

Artificial Intellligence in Social Media
Artificial Intellligence in Social Media

Author: Introbooks

Publisher:

Published: 2020-04-07

Total Pages: 80

ISBN-13:

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Artificial Intelligence has revolutionized and transformed Social Media in many innovative ways. With around 3 billion people connected to various social media platforms, they are generating a huge mass of data. Now the question is, "Why should social media be concerned about all this data floating around?" The answer to this question is that this 'meta - data' is of great value to social media platforms.One reason is that the social networks can keep themselves relevant with times only if they keep themselves abreast about the needs, wants and choices of the users from multiple geographical locations. Another reason is that they get to monetize this information when they share their platforms with advertisers and marketers. AI is one single solution for both these scenarios.

Advances in Digital Marketing and eCommerce
Advances in Digital Marketing and eCommerce

Author: Francisco J. Martínez-López

Publisher: Springer Nature

Published: 2021-05-26

Total Pages: 336

ISBN-13: 3030765202

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This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

Social Monitoring for Public Health
Social Monitoring for Public Health

Author: Michael J. Paul

Publisher: Morgan & Claypool Publishers

Published: 2017-08-31

Total Pages: 188

ISBN-13: 1681736101

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Public health thrives on high-quality evidence, yet acquiring meaningful data on a population remains a central challenge of public health research and practice. Social monitoring, the analysis of social media and other user-generated web data, has brought advances in the way we leverage population data to understand health. Social media offers advantages over traditional data sources, including real-time data availability, ease of access, and reduced cost. Social media allows us to ask, and answer, questions we never thought possible. This book presents an overview of the progress on uses of social monitoring to study public health over the past decade. We explain available data sources, common methods, and survey research on social monitoring in a wide range of public health areas. Our examples come from topics such as disease surveillance, behavioral medicine, and mental health, among others. We explore the limitations and concerns of these methods. Our survey of this exciting new field of data-driven research lays out future research directions.

International Media Monitoring
International Media Monitoring

Author: Kaarle Nordenstreng

Publisher: Hampton Press (NJ)

Published: 1999

Total Pages: 488

ISBN-13:

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The chapters in this volume focus on the international system of monitoring media coverage of global problems such as peace and war, human rights, and the environment. The kind of media criticism advocated by the media monitoring idea is motivated by scientifically based description and assessment of media performance carried out by methods of content analysis.

Gender Setting
Gender Setting

Author: Margaret Gallagher

Publisher: Zed Books

Published: 2001-06

Total Pages: 228

ISBN-13: 9781856498456

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What is the scope for independent citizen action in media and cultural policy formation? How can audiences effectively voice critiques of media content? In a market-centred and consumer-oriented media world, what is the potential for monitoring, lobbying and advocacy? This book argues that there is a role for local action to defend and promote diversity in the content, images, symbols and values that people use in making sense of their lives. It focuses on media portrayals of gender - whose critique has been fundamental to the modern international women's movement. Now, research and activism have been brought together in the form of gender media monitoring - systematic data collection aimed at policy critique and practical change. The book brings together research findings and monitoring experiences from both North and South to demonstrate how women's groups have developed effective media monitoring models.

Community-Oriented Policing and Technological Innovations
Community-Oriented Policing and Technological Innovations

Author: Georgios Leventakis

Publisher: Springer

Published: 2018-04-26

Total Pages: 141

ISBN-13: 3319892940

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This Brief presents new approaches and innovative challenges to address bringing technology into community-oriented policing efforts. “Community-oriented policing” is an approach that encourages police to develop and maintain personal relationships with citizens and community organizations. By developing these partnerships, the goal is to enhance trust and legitimacy of police by the community (and vice versa), and focus on engaging the community crime prevention and detection efforts for sustainable, long-term crime reduction. The contributions to this volume emphasize how technological innovations can advance community-oriented policing goals, such as: -Strengthening community policing principles through effective and efficient tools, procedures and approaches - Accelerating communication between citizens and police forces - Early identification, timely intervention, as well as better crime reporting, identification of risks, unreported and undiscovered crime through the community Contributions to this volume were developed out of the Next Generation Community Policing (NGCP) International Conference was co-organized by nine contributing research and development projects, funded by the Horizon 2020 SECURITY Program of the European Commission. It will be of interest to researchers in criminology and criminal justice, as well as related fields such as sociology, public health, security, IT and public policy. This book is open access under a CC BY license.

Social Media Intelligence
Social Media Intelligence

Author: Wendy W. Moe

Publisher: Cambridge University Press

Published: 2014-02-24

Total Pages: 205

ISBN-13: 1107656036

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In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to a more comprehensive use of social media intelligence.