This definitive examination of this important social topic asks questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers?Divided into four parts, the book covers: a review of research on media violence; re-conceptions of exisiting theories of media violence; addresses the need to rethink the methodological tools used to assess media violence; and introduces the concept of Lineation Theory, a perspective for thinking about media violence and a new theoretical approach explaining it.
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
Who controls the media today? There are many media systems across the globe that claim to be free yet whose independence has been eroded. As demagogues rise, independent voices have been squeezed out. Corporate-owned media companies that act in the service of power increasingly exercise soft censorship. Tech giants such as Facebook and Google have dramatically changed how people access information, with consequences that are only beginning to be felt. This book features pathbreaking analysis from journalists and academics of the changing nature and peril of media capture—how formerly independent institutions fall under the sway of governments, plutocrats, and corporations. Contributors including Emily Bell, Felix Salmon, Joshua Marshall, Joel Simon, and Nikki Usher analyze diverse cases of media capture worldwide—from the United Kingdom to Turkey to India and beyond—many drawn from firsthand experience. They examine the role played by new media companies and funders, showing how the confluence of the growth of big tech and falling revenues for legacy media has led to new forms of control. Contributions also shed light on how the rise of right-wing populists has catalyzed the crisis of global media. They also chart a way forward, exploring the growing need for a policy response and sustainable models for public-interest investigative journalism. Providing valuable insight into today’s urgent threats to media independence, Media Capture is essential reading for anyone concerned with defending press freedom in the digital age.
Writings on Media gathers more than twenty of Stuart Hall's media analyses, from scholarly essays such as “Encoding and Decoding in the Television Discourse” (1973) to other writings addressed to wider publics. Hall explores the practices of news photography, the development of media and cultural studies, the changing role of television, and how the nation imagines itself through popular media. He attends to Britain's imperial history and the politics of race and cultural identity as well as the media's relationship to the political project of the state. Testifying to the range and agility of Hall's critical and pedagogic engagement with contemporary media culture—and also to his collaborative mode of working—this volume reaffirms his stature as an innovative media theorist while demonstrating the continuing relevance of his methods of analysis.
Media is rapidly evolving, from social media to news channels, individuals are being bombarded with headlines, new technologies, and varying opinions. Teaching the next generation of communication professionals how to interact with varying forms of media is paramount as they will be the future distributors of news and information. The Handbook of Research on Media Literacy in Higher Education Environments provides emerging research on the role of journalism and mass communication education in the digital era. While highlighting topics such as community media labs, political cognition, and public engagement, this publication explores the impact of globalization and a changing and diversified world within the realm of higher education. This publication is an important resource for educators, academicians, professionals, and researchers seeking current research on applications and strategies in promoting media and digital studies in higher education.
Promoting sustainable living across seventeen essential areas throughout the planet has been the agenda that was adopted in 2015 by the United Nations with a deadline of 2030. After nine years into the future since 2015, most nations still need to gear up to their full potential to fulfill the targeted development. Although the United Nations has been publishing its annual SGD progress reports since 2016, along with a list of portals where the parameters can be measured for individual nations for each one of the seventeen goals, the perspective of researchers, and practitioners provides a unique perspective on the progression. Despite the rigorous attempts from the United Nations, regulatory authorities, and government initiatives, the gap remains, and the fulfillment of the targets for all seventeen goals till the end of 2023 remains uncertain. The book “Sustainable Development Goals: A Handbook Based on Media Perspective” offers a collection of concepts and perspectives on areas like effective administration, media advocacy, digital literacy, responsible usage, integrating inventory management, greening efforts, digital citizenship, revival of tribal culture, green products, sustainable urbanization, pastors as social media influencers for sustainable development, agrarian sustainability, programs on sustainability, influencers of sustainability, social media activism, women’s health, representation & empowerment, sustainability in films and entertainment, sustainable living, mindful consumption, climate advocacy, public awareness, waste management, sustainable communication, green practices, environment-friendly technology, multiculturalism, environmental communication, democratic governance, health communication and many more. Collectively, the chapters would help in understanding the different perspectives of sustainability through the lens of media and communication.
Designed specifically for students, the books in this series lead the market in providing a carefully selected, regularly updated, and well sourced collection of legislation for the core subjects and major options offered on the law syllabus. Each title is ideal for use throughout the course and in exams.
The book 'On Media, On Technology, On Life: Interviews with Innovators' features thirteen artist-researchers whose artworks reconfigure the relationships between living bodies, microorganisms, tools, techniques, and institutions to ask new questions of life itself. When encountered for the first time, these are works that seem to challenge a conventional understanding of what artists and scientists do. Through the words of the artists themselves, these interviews explore what it means to spearhead innovative new partnerships able to create work that takes on a life of its own. By posing new questions at the interface between media, technology, and life, the book explores themes such as the life of multi-species bodies, the future of food security in the age of biotechnology, the microbial lives of historic archives, and the biohacker communities of the future. Together, they reveal how we are all actors in this theatre of life innovation.
This Handbook links the growing body of media and conflict research with the field of security studies. The academic sub-field of media and conflict has developed and expanded greatly over the past two decades. Operating across a diverse range of academic disciplines, academics are studying the impact the media has on governments pursuing war, responses to humanitarian crises and violent political struggles, and the role of the media as a facilitator of, and a threat to, both peace building and conflict prevention. This handbook seeks to consolidate existing knowledge by linking the body of conflict and media studies with work in security studies. The handbook is arranged into five parts: Theory and Principles. Media, the State and War Media and Human Security Media and Policymaking within the Security State New Issues in Security and Conflict and Future Directions For scholars of security studies, this handbook will provide a key point of reference for state of the art scholarship concerning the media-security nexus; for scholars of communication and media studies, the handbook will provide a comprehensive mapping of the media-conflict field.
