The Evergreen Author

The Evergreen Author

Author: Roseanne Cheng

Publisher:

Published: 2020-11-15

Total Pages: 0

ISBN-13: 9781954108004

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Set your book up for success (before you even finish writing it.)?Writing the book is just one piece of the publishing puzzle. Getting that book into the right readers' hands, over and over again can be an even greater challenge. ??Packed with practical, actionable advice, The Evergreen Author delivers a proven, step-by-step system for how to successfully publish your work and create a sustainable career as a writer. ?Ready to promote your book like a pro? You'll learn:A simple, repeatable formula for marketing and selling your book, so you know exactly how to attract people who are excited to buy it.Expert tips on boosting your book's visibility and growing an audience, both on and off social media.Easily customizable marketing action steps to keep you accountable and on track from pre-launch, to launch, and beyond.Insider advice on where authors have had the most success selling books right now, along with examples from real-life authors.And so much more!It's easy to get lost in this business, but with the right tools in place, you can build an amazing career as an author!


Watertight Marketing

Watertight Marketing

Author: Bryony Thomas

Publisher: Ecademy Press

Published: 2013

Total Pages: 297

ISBN-13: 1908746343

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Most businesses have serious profit leaks, so when they run their marketing taps, revenue simply pours out of a leaky bucket. Readers who follow the process laid out in this guide will be able to step off the roller coaster of yo-yo sales results and get their business on a sustainable upward curve.


Low Budget Marketing for Rookies

Low Budget Marketing for Rookies

Author: Karen McCreadie

Publisher:

Published: 2009

Total Pages: 176

ISBN-13: 9780462099576

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For anyone who wants to improve their marketing effectiveness, no matter what budget they have! Part of the launch of a major new series - 'Rookies' - by Marshall Cavendish. Become skilled and knowledgeable in just one week: information and advice is straight to the point, fast to read and easy to digest. These days, it's about making more out the resources that you have, especially in marketing. Written by an experienced practitioner and expert in the field. The simple reality of modern business is that marketing is part of virtually every activity undertaken by your company, so it's not something you can ignore, whether you are a manager or an entrepreneur. However, many people assume that good marketing involves infectious TV campaigns, innovative direct marketing and celebrity endorsements that require enormous marketing budgets. Marketing is important, but it does not always require you to have huge resources to avoid typical mistakes and get the basics right. With clarity and an orientation towards practical application, this book shows you how to maximise the effectiveness of your marketing resources, no matter how small they may be. Getting the basics of marketing right is what this book is about. If you do that, even the lowest marketing spend will result in an improved bottom line


The Business of Being a Writer, Second Edition

The Business of Being a Writer, Second Edition

Author: JANE. FRIEDMAN

Publisher:

Published: 2025-04-18

Total Pages: 0

ISBN-13: 9780226838656

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A thoroughly revised edition of the comprehensive guide to building and maintaining a successful career in writing. Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business, and those who want to make a living from their writing must understand the basic business principles underlying the industry. The Business of Being a Writer offers the business education writers need but so rarely receive. Jane Friedman is one of today's leading experts on the publishing industry. Through her website, social media presence, online courses, email newsletters, and other media, she helps writers understand how to navigate the industry with confidence and intentionality. This book advises writers on building a platform in a way that aligns with their values; critical mindset issues that might sabotage their efforts before they even begin; how to publish books and short works strategically; and what it means to diversify income streams beyond book sales. For this second edition, Friedman has updated every topic to reflect how the industry has evolved over the past half-decade. New features include a section on business and legal issues commonly faced by writers, exercises at the end of each chapter, and a wealth of sample materials posted on a companion website. Reaching beyond the mechanical aspects of publishing, The Business of Being a Writer will help both new and experienced writers approach their careers with the same creative spirit as their writing. Friedman is encouraging without sugarcoating reality, blending years of research with practical advice that will help writers market themselves and maximize their writing-related income. Her book will leave them empowered, confident, and ready to turn their craft into a sustainable career.


Millionaire Marketing on a Shoestring Budget

Millionaire Marketing on a Shoestring Budget

Author: Debra Jason

Publisher: Write Direction

Published: 2015-01-01

Total Pages: 262

ISBN-13: 9781940984711

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Do you want to achieve top-of-mind awareness in the marketplace and have a steady stream of loyal, raving fans flocking to you? Are you frustrated because you think you have to spend a lot to get it? If you answered, "Yes," Debra Jason understands your concerns. It can be overwhelming to invest in your business and spend a lot to get yourself up and running, only to scratch your head wondering, "Why isn't anyone calling me?" The good news is that you can market yourself and your business--in more ways than one--without breaking the bank.This book is your road map to gaining exposure and achieving success using cost-effective, business-building strategies. Turn the pages and discover: * One simple step you can take that leads to referrals & new business (page 61). * The most fun way to market yourself--without a hard-core sales pitch (page 73). * One way to find prospects from the comfort of your home--in your PJs or sweats (page 177).* How to write headlines that go ka-ching (page 225). * And more. Are you ready to take your business to the next level? It's time to step outside your comfort zone and succeed in business — in YOUR business. Get ready for the journey as Debra guides you toward marketing success.


Off-The-Wall Marketing Ideas

Off-The-Wall Marketing Ideas

Author: Nancy Michaels

Publisher: Simon and Schuster

Published: 1999-11-01

Total Pages: 247

ISBN-13: 1440519609

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Off-The-Wall Marketing Ideas is a gold mine of valuable, no-cost, and low-cost marketing secrets. In no time at all you will be creating your own make-or-break marketing techniques for business success on a shoestring budget. Included are hundreds of ideas culled from small business owners from all walks of life. You will also find inspiring examples of what now famous big business leaders did, when they were small and unknown, like Estee Lauder, The Hair Replacement Specialist, Sy Sperling, and the rent- a-car wiz, Warren Avis!


Marketing Budgeting (RLE Marketing)

Marketing Budgeting (RLE Marketing)

Author: Nigel Piercy

Publisher: Routledge

Published: 2014-09-15

Total Pages: 543

ISBN-13: 1317652770

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This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.


The Power of Broke

The Power of Broke

Author: Daymond John

Publisher: Currency

Published: 2016

Total Pages: 290

ISBN-13: 1101903597

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The star of ABC's "Shark Tank" demonstrates how starting a business on a shoestring can provide significant competitive advantages for entrepreneurs by forcing them to think creatively, use resources efficiently, and connect more authentically with customers. --Publisher's description.


Budget Marketing

Budget Marketing

Author: Gabriela Taylor

Publisher: CreateSpace

Published: 2013-07-10

Total Pages: 148

ISBN-13: 9781490960838

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Learn How to Start and Market an Online Business with Little or Zero Marketing Budget The Internet literally offers thousands of free solutions that will support your marketing and advertising campaign. Why pay for online tools when there are fantastic free ones available that will greatly benefit your business and that cost you absolutely nothing? Budget: How to Start & Market an Online Business with Little or Zero Marketing Budget will take you through some of the best tools available to build and market your business online--as opposed to those that appear free, but that have hidden costs if you want to use them for effective commercial purposes. It also provides the top tips you need to digitally succeed and gives you a host of useful links to online resources. "In the information age even small businesses need a web presence. If that entire statement is gibberish to you, you need this book," says reviewer S. Coyne. "Packed with information ranging from why your small business needs a website, all the way to what social network you should spend you time on, this book is a great primer." Reviewer Liam Ringmol states, "This book is a complete guide for putting your business on the internet, from buying a domain name and putting up a site, to marketing the site with all the variety of ways available on the web today. If you are a complete newby when it comes to this, an ebook like this gives you an overview of the way it is being done today. The author does a good job of taking you step by step through the process. I like how she explained each step, and listed the items you needed to take care of. This is a good place to start."