Olympic Retrospective
Author: Richard B. Perelman
Publisher:
Published: 1985
Total Pages: 596
ISBN-13:
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Olympic Turnaround
Author: Michael Payne
Publisher: Bloomsbury Publishing USA
Published: 2006-01-30
Total Pages: 366
ISBN-13: 0313080496
DOWNLOAD EBOOKHigher, faster, stronger... The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess, but also of tragedy and disgrace. By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. But under the leadership of Juan Antonio Samaranch, and, subsequently, Jacques Rogge, the Olympics began a journey back from the brink. Michael Payne, who served as the International Olympic Committee's top marketer for over twenty years, offers unprecedented access to the people and negotiations behind one of the most dramatic turnarounds in business or sports history. Through a multi-pronged strategy, the IOC managed to secure lucrative broadcasting commitments, entice well-heeled corporate sponsors, and parlay the symbolism of the Olympics into a brand for which cities around the world are willing to invest billions of dollars. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand. The 2008 Games in Beijing, for example, are expected to involve over 10,000 athletes from 200 countries, draw 20,000 media representatives, and generate over $4 billion in sponsorships and broadcasting rights. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand.
The Olympic Games
Author: Kristine Toohey
Publisher: CABI
Published: 2007-11-08
Total Pages: 364
ISBN-13: 1845933559
DOWNLOAD EBOOKThis 2nd edition of a highly successful book (published in 2000) provides a comprehensive, critical analysis of the Olympic Games using a multi-disciplinary social science approach. This revised edition contains much new data relating to the Sydney 2000 Games and their aftermath; and preparations for Athens 2004 and Beijing 2008 Games. The book is broad-ranging and independent in its coverage, and includes the use of drugs, sex testing, accusations of power abuse among members of the IOC, the Games as a stage for political protest, media-related controversies, economic costs and benefits of the Games and historical conflicts between organizers and host communities.
Olympic Legacies: Intended and Unintended
Author: J A Mangan
Publisher: Routledge
Published: 2013-10-18
Total Pages: 256
ISBN-13: 1317966627
DOWNLOAD EBOOKFor more than a century, the Olympics have been the modern world's most significant sporting event. Indeed, they deserve much credit for globalizing sport beyond the boundaries of the Anglo-American universe, where it originated, into broader global realms. By the 1930s, the Olympics had become a global mega-event that occupied the attention of the media, the interest of the public and the energies of nation-states. Since then, projected by television, funded by global capital and fattened by the desires of nations to garner international prestige, the Olympics have grown to gargantuan dimensions. In the course of its epic history, the Olympics have left numerous legacies, from unforgettable feats to monumental stadiums, from shining triumphs to searing tragedies, from the dazzling debuts on the world's stage of new cities and nations to notorious campaigns of national propaganda. The Olympics represent an essential component of modern global history. The Olympic movement itself has, since the 1990s, recognized and sought to shape its numerous legacies with mixed success as this book makes clear. It offers ground-breaking analyses of the power of Olympic legacies, positive and negative, and surveys the subject from Athens in 1896 to Beijing in 2008, and indeed beyond. This book was published as a special issue of the International Journal of the History of Sport.
In the Shadow of Totalitarism: Sport and the Olympic Movement in the "Visegrád Countries" 1945-1989
Author: Marek Waic
Publisher: Charles University in Prague, Karolinum Press
Published: 2015-02-01
Total Pages: 251
ISBN-13: 802462463X
DOWNLOAD EBOOKThe monograph In the Shadow of Totalitarianism Sport and the Olympic Movement in the "Visegrád Countries" 1945–1989 is devoted to the history of sport in selected countries of Central Europe from the end of World War II until the end of the 80s, i. e. communist regimes downfall. The development of sport and the Olympic Movement in Czechoslovakia, Poland and Hungary are observed in mutual interaction with ideologically homogenous and totalitarian systems whose metamorphoses of power were different within the chronological development in the above mentioned period of time.
Celebration Capitalism and the Olympic Games
Author: Jules Boykoff
Publisher: Routledge
Published: 2013-08-15
Total Pages: 182
ISBN-13: 1135938261
DOWNLOAD EBOOKThe Olympic Games have become the world’s greatest media and marketing event—a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions. In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich from risk while providing them with a spectacle to treasure. Placing political economy at the center of the analysis, and drawing on interdisciplinary research in sociology, politics, geography, history, and economics, Boykoff develops an innovative theory of "celebration capitalism", the manipulation of state actors as partners that drives us towards public–private partnerships in which the public pays and the private profits. He argues that the Athens Games in 2004 marked the full emergence of celebration capitalism, with London 2012 representing its quintessential expression, characterized by a state of exception, unfettered commercialism, repression of dissent, questionable sustainability claims, and the complicity of the mainstream media. Controversial, challenging, and forthright, this book opens up a fascinating new avenue for understanding the contemporary Olympics in the context of global capitalist society. It is essential reading for anybody with an interest in the Olympic Games, the relationship between sport and society, or global politics and culture.
Historical Dictionary of the Olympic Movement
Author: Bill Mallon
Publisher: Scarecrow Press
Published: 2011-08-11
Total Pages: 624
ISBN-13: 0810875225
DOWNLOAD EBOOKThe fourth edition of the Historical Dictionary of the Olympic Movement presents a comprehensive history of the games from the first recorded history of the games in 776 B.C. to the present day. This is done through a chronology, forewords by Dan Jansen and Mike Krzyzewski, an introductory essay, appendixes, a bibliography, photos, and over 900 cross-referenced dictionary entries covering the history, philosophy, and politics of the Olympics and, of course, the medal winners. This book is an excellent access point for students, researchers, and anyone wanting to know more about the Olympics.
Olympic Dreams
Author: Matthew Burbank
Publisher: Lynne Rienner Publishers
Published: 2001
Total Pages: 220
ISBN-13: 9781555879914
DOWNLOAD EBOOKWhat drives cities to pursue large-scale events like the Olympic games? Investigating local politics in three U.S. cities-Los Angeles, Atlanta, and Salt Lake City-as they vied for the role of Olympic host, this book provides a narrative of the evolving political economy of modern megaevents.
The 1984 Los Angeles Olympic Games
Author: Matthew Llewellyn
Publisher: Routledge
Published: 2017-10-02
Total Pages: 203
ISBN-13: 1317502469
DOWNLOAD EBOOKThe 1984 Los Angeles Olympic Games stand as the most profitable and arguably the most important event in the history of the modern Olympic movement. Fresh off the back of the financially disastrous Montreal Games of 1976 and the politically controversial Moscow Games of 1980, the Olympic movement returned to the United States for the sixth time in an attempt to salvage the economic viability and global prestige of the Olympics. The Los Angeles Olympics proved to be both provocative and polarizing. On the one hand they have been heralded as an overwhelming, transformative success, ushering the Olympic movement into the modern commercial age. On the other hand, critics have repudiated the Games as a manifestation of commercial excess and a platform for western political and cultural propaganda. In conjunction with the 30th anniversary of the Los Angeles Olympics, this volume examines their legacy. With an international collection of contributing scholars, this volume will span a range of global legacies, including the increasing commercialization of the Games, the changing participation of women, the Communist boycott movement, nationalism and sporting identity, and the modernization and California-cation of the Games. This book was originally published as a special issue of the International Journal of the History of Sport.
What Are the Olympics For?
Author: Jules Boykoff
Publisher: Policy Press
Published: 2024-03-26
Total Pages: 174
ISBN-13: 1529230292
DOWNLOAD EBOOK‘Athletes first’ is a slogan the International Olympic Committee often touts, but the reality is very different, as pre-eminent Olympics expert Jules Boykoff shows in this book. While the world’s attention is riveted by the triumphs and tribulations on their screens, there is much that goes on behind the scenes that is deeply troubling: athletes are increasingly voicing concerns over physical, mental, and sexual abuse, and they are collectively expressing grievances around equity and human rights. Outside the stadiums, problems range from the democratic deficit and corruption surrounding the awarding of the Games, to displacement of people and gentrification of neighbourhoods to make way for Olympic venues, to the environmental damage that Olympic construction inflicts and then tries to greenwash away. Boykoff tells us that radical steps are required if the Games are to be fixed and only then will they be truly ‘athletes first’.
