A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
The clothes don't make the bunny in this new picture book from New York Times-bestselling author Deborah Underwood, illustrated by T. L. McBeth. When Ogilvy moves to a new town, the possibilities feel endless. There are so many new bunny friends and fun things to do together! But in this town, bunnies in dresses play ball and knit socks, and bunnies in sweaters make art and climb rocks. Ogilvy wants to do everything—and won't let a sweater or a dress get in the way.
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
An illustrated natural history of British native trees, by a celebrated botanical artist and her forester brother-in-law Our trees are among our greatest national treasures, and yet today many people have forgotten their names, their identifying features and the stories we used to tell about them. In Overleaf, the botanical painter Susan Ogilvy and the forester Richard Ogilvy reacquaint us with the trees of the British Isles through careful study of their leaves. From the water-loving alder to the long-lived yew, Susan paints every tree's leaf or needle in exquisite, jewel-like detail, at exactly life size, while Richard explores their natural history, the landscapes they inhabit and the ways we use their timber, leaves, flowers and fruit in craft, industry, food and medicine. As vivid and true to life as a book of freshly picked and pressed leaves, Overleaf will delight and inform tree-spotting beginners and seasoned naturalists alike.
As a founder and managing director of Global Business Network, James Ogilvy helped develop the technique of scenario planning, which has become an integral part of strategic thinking in both business and government. Now Ogilvy shows how we can use this cutting-edge method for social change in our own neighborhoods. In Creating Better Futures, Ogilvy presents a profound new vision of how the world is changing--and how it can be changed for the better. Ogilvy argues that self-defined communities, rather than individuals or governments, have become the primary agents for social change. Towns, professional associations, and interest groups of all kinds help shape the future in all the ways that matter most, from schools and hospitals to urban development. The key to improvement is scenario planning--a process that draws on groups of people, both lay and expert, to draft narratives that spell out possible futures, some to avoid, some inspiring hope. Scenario planning has revolutionized both public and private planning, leading to everything from the diverse product lines that have revived the auto industry, to a timely decision by the state of Colorado to avoid pouring millions into an oil-shale industry that never materialized. But never before has anyone proposed that it be taken up by society as a whole. Drawing on years of experience in both academia and the private sector, where he developed both a keen sense of how businesses work best and an abiding passion for changing the world, James Ogilvy provides the tools we need to create better communities: better health, better education, better lives.
"We've mastered the art of living with goals and what has it gotten us? More commitments, more obligations - and much less time to be playful, loving and alive. What if we could let go of our goals - and our belief that without them we are nothing - and open ourselves to even more productive and fulfilling experiences?" "The process of doing this is what James Ogilvy describes. One of a rare breed of full-time philosophers working in business, Ogilvy shows how the need for Authority runs so deep that we are often unaware of its existence. This internal taskmaster determines goals for us - even against our deepest wishes." "Ogilvy shows how to navigate the fertile and frightening territory between mindless obedience and abject aimlessness. He explores how lovers, ideologues, executives and philosophers, from Plato to Nietzsche, have at one time or another lived brilliantly without goals. Goallessness is a new method of achieving personal creativity and freedom by fashioning one's day-to-day life not as a goal in a larger goal-producing machine, but as a personal work of art."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Packed with everything from ancient recipes for glues, varnishes, and paints to spiritual preparations of herbal tinctures and oils, including magical formulae and practices of alchemy, The Alchemist's Kitchen will appeal to anyone fascinated by the past and by the occult world. Guy Ogilvy takes you inside medieval laboratories and kitchens, revealing the hows and whys of mythical recipes and concoctions.
This early work by Radclyffe Hall was originally published in 1926 and we are now republishing it with a brand new introductory biography. 'Miss Ogilvy Finds Herself' is a novel about a woman who struggles to find her identity after the conclusion of the First World War. Marguerite Radclyffe Hall was born on 12th August 1880, in Bournemouth, England. Hall's first novel The Unlit Lamp (1924) was a lengthy and grim tale that proved hard to sell. It was only published following the success of the much lighter social comedy The Forge (1924), which made the best-seller list of John O'London's Weekly. Hall is a key figure in lesbian literature for her novel The Well of Loneliness (1928). This is her only work with overt lesbian themes and tells the story of the life of a masculine lesbian named Stephen Gordon.
