Business

Business

Author: Ricky W. Griffin

Publisher: Pearson Educación

Published: 2004

Total Pages: 722

ISBN-13: 9789702605973

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For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e


Author:

Publisher: Editions Bréal

Published:

Total Pages: 259

ISBN-13: 2749520118

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¿Aún no eres freelance?

¿Aún no eres freelance?

Author: José Antonio Calvo Martínez

Publisher: Libros de Cabecera

Published: 2019

Total Pages: 166

ISBN-13: 8494904167

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¿Te sientes infravalorado en tu trabajo? ¿Lidias con jefes ineptos, desfasados y limitantes? ¿Quieres dar un giro a tu vida profesional? ¿Quieres progresar en tu carrera de forma rápida y eficiente? Si has respondido Sí a alguna de estas cuestiones, ha llegado la hora de plantearte algo nuevo. José Antonio Calvo tiene el don de contagiarte su pasión por el estilo de vida del freelance, por la seducción de gozar de libertad para decidir tu futuro y llevar las propias riendas de tu vida profesional. Y, en el caso de tengas un contrato laboral, te convencerá para hacer un cambio que te libere de la presión de los jefes y de la organización que coartan tus posibilidades. José Antonio es un freelance convencido y te cuenta todos los trucos para que puedas acceder a este colectivo evitando los errores que él cometió y, además, te detalla qué debes hacer para conseguir clientes y cómo gestionarlos, organizar bien tu trabajo para que te consolides y crezcas, llevar las cuentas para que tengas un negocio solvente, crecer a nivel personal, y preparar y gestionar la recta final de tu carrera profesional. Aquí están las respuestas que convertirán tus dudas en certezas. Aquí está el conocimiento que necesitas para desarrollar una carrera profesional de éxito y sin miedo. ¿Estás preparado? Ha llegado la hora de tomar el mando de tu vida. De alcanzar las metas y objetivos que realmente deseas. Ha llegado el momento de ser freelance.


Business Forecasting

Business Forecasting

Author: John E. Hanke

Publisher: Pearson Educación

Published: 2005

Total Pages: 544

ISBN-13: 9789702607595

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This top-selling book presents, in a straightforward, application-driven manner, the basic statistical techniques necessary for preparing individual business forecasts and long-range plans. The emphasis is on the application of techniques by management for decision-making. This essential book provides understandable coverage of several important topics, often omitted from other books, including econometrics; autocorrelation analysis and the use of Box-Jenkins techniques; judgmental forecasting techniques; and the means of selecting the correct forecasting technique and analyzing data. The book also reviews statistical concepts prior to introducing material that requires an understanding of those concepts. The sixth edition of Business Forecasting has been revised to include instructions on using Excel spreadsheets and the statistical package MINITAB in forecasting. An essential reference for every professional in a business of any size, from large corporations to small family-run firms.


Management Information Systems

Management Information Systems

Author: Kenneth C. Laudon

Publisher: Pearson Educación

Published: 2004

Total Pages: 618

ISBN-13: 9789702605287

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Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.


El código del nuevo líder

El código del nuevo líder

Author: Dave Ulrich

Publisher: Editorial Almuzara

Published: 2009-11

Total Pages: 143

ISBN-13: 8483563681

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Ulrich, Smallwood y Sweetman identifican las cinco reglas principales que rigen la actuación de los grandes líderes empresariales.


Culturas innovadoras 2.0

Culturas innovadoras 2.0

Author: Juan Carrión

Publisher: Editorial Almuzara

Published: 2009-02

Total Pages: 220

ISBN-13: 8483561689

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Juan Carrión defiende un cambio en la cultura corporativa que potencie la innovación y el inconformismo del individuo.


Marketing

Marketing

Author: Gary Armstrong

Publisher: Pearson Educación

Published: 2003

Total Pages: 686

ISBN-13: 9789702604006

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Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.


Control of Price Related Terms in Standard Form Contracts

Control of Price Related Terms in Standard Form Contracts

Author: Yeşim M. Atamer

Publisher: Springer Nature

Published: 2019-11-19

Total Pages: 772

ISBN-13: 3030230570

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This book explores various approaches around the world regarding price term control, and particularly discusses the effectiveness of two major paths: ex ante regulatory and ex post judicial intervention. Price control and its limits are issues that affect all liberal market economies, as well as more regulated markets. For the past several years, courts in many different countries have been confronted with the issue of whether, and to what extent, they should intervene regarding price-related terms in standard form contracts – especially in the area of consumer contracts. Open price clauses, flat remunerations, price adjustment clauses, clauses giving the seller/supplier the right to ask for additional payments, bundling or partitioning practices, etc.: a variety of price related terms are used to manipulate customers’ choices, often also by exploiting their behavioral biases. The result is an unfavorable contract that is later challenged in court. However, invalidating a given price term in standard forms e.g. of a banking or utilities contract only has an inter partes effect, which means that in thousands if not millions of similar contracts, the same clauses continue to be used. Effective procedural rules are often lacking. Therefore, pricing patterns that serve to hide rather than to reveal the real cost of goods and services require special attention on the part of regulators. The aim of this book is to determine the various approaches in the world regarding price term control, and particularly to discuss the efficiency of both paths, ex ante regulatory and ex post judicial intervention. Thanks to its broad comparative analysis, this book offers a thorough overview of the methods employed in several countries. It gathers twenty-eight contributions from national rapporteurs and one supra-national rapporteur (EU) to the 2018 IACL Congress held in Fukuoka. These are supplemented by a general report presented at the same IACL Congress, which includes a comparative analysis of the national and supranational reports. The national contributors hail from around the globe, including Africa (1), Asia (5), Europe (17), the European Union (1) and the Americas (5).