Nudging in Management Accounting
Author: Susanne Rauscher
Publisher: Springer Nature
Published: 2019-10-16
Total Pages: 134
ISBN-13: 3658280174
DOWNLOAD EBOOKSusanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of Management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners’ work.