NTC's Dictionary of Advertising
NTC's Dictionary of Advertising

Author: Jack G. Wiechmann

Publisher: Contemporary Books

Published: 1993

Total Pages: 236

ISBN-13: 9780844234878

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Include more than 5,000 definitions of advertising, marketing, and communications terms. This dictionary explains industry and trade acronyms and abbreviations. It is suitable for advertising, marketing, and media practitioners.

NTC's Dictionary of Everyday American English Expressions
NTC's Dictionary of Everyday American English Expressions

Author: Richard A. Spears

Publisher: McGraw Hill Professional

Published: 1995-02-01

Total Pages: 430

ISBN-13: 0071783547

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With more than 7,000 up-to-date phrases, this dictionary covers situations from talking to a doctor to ordering a meal, and helps learners communicate personal feelings, and make small talk.

Dictionary of Marketing Communications
Dictionary of Marketing Communications

Author: Norman A. P. Govoni

Publisher: SAGE

Published: 2004

Total Pages: 260

ISBN-13: 9780761927716

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With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.