NTC's Dictionary of Advertising
NTC's Dictionary of Advertising

Author: Jack G. Wiechmann

Publisher: Contemporary Books

Published: 1993

Total Pages: 236

ISBN-13: 9780844234878

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Include more than 5,000 definitions of advertising, marketing, and communications terms. This dictionary explains industry and trade acronyms and abbreviations. It is suitable for advertising, marketing, and media practitioners.

NTC's Dictionary of Everyday American English Expressions
NTC's Dictionary of Everyday American English Expressions

Author: Richard A. Spears

Publisher: McGraw Hill Professional

Published: 1995-02-01

Total Pages: 430

ISBN-13: 0071783547

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With more than 7,000 up-to-date phrases, this dictionary covers situations from talking to a doctor to ordering a meal, and helps learners communicate personal feelings, and make small talk.

NTC's Thematic Dictionary of American Idioms
NTC's Thematic Dictionary of American Idioms

Author: Richard A. Spears

Publisher: McGraw-Hill Companies

Published: 1999

Total Pages: 0

ISBN-13: 9780844208312

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NTC's Thematic Dictionary of American Idioms contains more than 5,500 of the most common and useful idioms arranged conveniently by theme, topic, or meaning. This work combines the best features of a thesaurus and a dictionary. Its features include a definition of each idiom that includes at least two examples of usage, an alphabetical index for locating each idiom, and an easy-to-read format with a minimum of abbreviations and symbols. NTC's Thematic Dictionary of American Idioms is an invaluable tool that allows writers, speakers, and students of English to locate the exact idiomatic expressions they need quickly and easily.

Dictionary of Marketing Communications
Dictionary of Marketing Communications

Author: Norman A. P. Govoni

Publisher: SAGE

Published: 2004

Total Pages: 260

ISBN-13: 9780761927716

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With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

NTC's Dictionary of Literary Terms
NTC's Dictionary of Literary Terms

Author: Kathleen Morner

Publisher: Contemporary Books

Published: 1991

Total Pages: 0

ISBN-13: 9780844254654

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NTC's Dictionary of Literary Terms contains nearly 600 terms, concepts, and critical theories--all defined, explained, and illustrated in clear easy-to-understand language.

NTC's Super-Mini English Idioms Dictionary
NTC's Super-Mini English Idioms Dictionary

Author: Richard A. Spears

Publisher: McGraw Hill Professional

Published: 2000-01-22

Total Pages: 290

ISBN-13: 007139995X

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This includes more than 1,800 of the most frequently used idioms in contemporary British English, each with at least two example sentences. Compiled with non-native speakers in mind, the entire collection is compressed into a pocket-size edition.

NTC's Dictionary of American English Phrases
NTC's Dictionary of American English Phrases

Author: Richard A. Spears

Publisher: National Textbook Company

Published: 1995

Total Pages: 580

ISBN-13: 9780844208480

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"NTC's Dictionary of American English phrases, " by Richard A. Spears, Ph.D., provides more than 15,000 examples of usage for approxiamtely 7,000 common and useful American English expressions.