Norms in the Wild
Author: Cristina Bicchieri
Publisher: Oxford University Press
Published: 2017
Total Pages: 265
ISBN-13: 0190622059
DOWNLOAD EBOOKLarge scale behavioral interventions work in some social contexts, but fail in others. The book explains this phenomenon with diverse personal and social behavioral motives, guided by research in economics, psychology, and international consulting done with UNICEF. The book offers tested tools that mobilize mass media, community groups, and autonomous "first movers" (or trendsetters) to alter harmful collective behaviors.