Nike
Nike

Author: Tracy Carbasho

Publisher: Bloomsbury Publishing USA

Published: 2010-08-19

Total Pages: 148

ISBN-13: 1598843435

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This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades. Nike's immortal "Just Do It" slogan is displayed at the Smithsonian Institution in Washington, DC. The company's pioneering use of athlete endorsements as the foundation of its marketing and its dedication to incorporating advanced technology and materials in its products has forever changed the world of sports. Amazingly, what is now Nike sprang from the humblest beginnings—two runners with a passion for improving the sport willing to sell shoes out of their cars at track meets. This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon.

The Story of Nike
The Story of Nike

Author: Aaron Frisch

Publisher: The Creative Company

Published: 2008-07

Total Pages: 52

ISBN-13: 9781583416082

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Describes the founding and development of the Nike company, makers of athletic shoes with the famous "swoosh" logo.

Nike Inc- Complete Analysis
Nike Inc- Complete Analysis

Author: BANKIM CHANDRA PANDEY

Publisher: BookRix

Published: 2017-11-27

Total Pages: 64

ISBN-13: 374384236X

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Nike competitor analysis Adidas-Adidas worldwide revenue is around 16 billion US dollar and has the brand valuation of around 7 billion US dollar. Adidas is one of the biggest Nike competitors. The main advantage of this company is its brand value and having a strong subsidiary in Reebok. Reebok- The company has world revenue three billion US dollar and brand valuation of around one billion US dollar. It is a subsidiary company of Adidas which operates independently. The company is mainly famous for its designer footwear for sports. Puma- The company has revenue around 3.4 billion and third Nike competitor which is known for its running shoes and sports apparel.The founder of Puma and Adidas were brothers but they got separated in 1948. Adidas is far ahead of Puma but Puma is global Nike competitor. Although Puma lacks in sports sponsorship revenue generated by Puma is enormous. Fila- The company is one of the largest manufacturing companies in footwear brand. Fila is not the premium category in comparison to Nike. The fila adopt penetration pricing technique by giving the cheaper branded product in comparison to NIKE. The company main policy revolves around cost advantage then its design or differentiation.

Corporate Social Responsibility: Case Study of Nike, Inc.
Corporate Social Responsibility: Case Study of Nike, Inc.

Author: Michael Watford

Publisher: GRIN Verlag

Published: 2014-02-28

Total Pages: 8

ISBN-13: 3656605424

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Essay from the year 2013 in the subject Business economics - Operations Research, grade: A, Stanford University, language: English, abstract: Nike Inc. was founded in 1964 by Bill and Phil as Blue Ribbon Sports. It is headquartered in Oregon, United States and operates on a global scale. The company is traded on NYSE and operates in apparel industry. Its segment markets include athletic footwear and apparel, sports equipment’s, and recreational products. With control of over 60% of the business Nike has become a pop culture and at the same time involved in corporate social responsibilities. Increase in market resulted to be marked as the advertisement of the year in 2003 while in 2004 its annual revenues exceeded $ 13 billion. Nike’s acquisitions include Starter and Umbro (NIKE, INC., 2013). Its subsidiaries include Hurley International and Converse Inc. with over 44,000 employees it made a revenue of US$ 24.128 billion and a net income of US$ 2.223 billion in the fiscal year 2012. In 2 fiscal year 2009 Nike reported a revenue of US$ 19.2 billion. Nike has offices are located over 45 countries. Nike sells products in over 180 countries. Nike Portfolio include top competitive brands which include: NIKE brand ( accessories, footwear, apparel, and equipment); Cole Haan (designs, distributes and markets handbags, luxury shoes, outwear and footwear); Converse ( athletic footwear, apparel and accessories); Hurley International LLC (action sports and youth lifestyle footwear, apparel and accessories); Umbro; Nike Golf; and Jordan brand providing similar products (Carbasho, 2010).

Trends: Business and Culture Reports, Book 2
Trends: Business and Culture Reports, Book 2

Author: Donald Kinney

Publisher: Kinney Brothers Publishing

Published: 2013-03-03

Total Pages: 118

ISBN-13: 148201808X

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Trends: Business and Culture Reports, Book 2, by Kinney Brothers Publishing, brings you thirty topical Business Reports that will entertain, inform, and prompt your adult intermediate and advanced students toward lively discussions. Utilizing charts, graphs, puzzles, surveys, discussion activities, and more, these Business Reports invite students to explore and compare cultural, business, and language matters.

The Global Corporation
The Global Corporation

Author: Laura P. Hartman

Publisher: Routledge

Published: 2013-12-19

Total Pages: 536

ISBN-13: 1317828798

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This text brings together case studies focusing on specific instances of corporate best practices. All too often, we showcase cases based on questionable or unethical corporate behavior. Instead, the editors bring together in this book examples of how some firms got it right. Certainly, there is no claim that the companies in these case are perfect; some of them may have histories that include questionable practices. But, these are companies that work to foster trust, both internally and in their relationships with customers, suppliers, shareholders, and the communities in which they operate. The book is not, however, merely a descriptive iteration of effective corporate conduct. The editors conclude with an analysis of frameworks for corporate and managerial ethical decision-making - frameworks that help to establish models for best practices. These frameworks then can be generalized and applied to other corporate situations, and replicated by other companies in their search for excellence and the resulting avoidance of misconduct.

Financial Accounting in an Economic Context
Financial Accounting in an Economic Context

Author: Jamie Pratt

Publisher: John Wiley & Sons

Published: 2010-10-18

Total Pages: 849

ISBN-13: 0470635290

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Grounded in financial statements, Financial Accounting allows accountants to see not only the impact of financial transactions in financial statements, but also the impact of transactions on overall business decisions. The eighth edition offers new elements designed to sharpen Pratt’s economic decision-making foundation with a more timely, real-world focus. Up-to-date, expanded, and detailed IFRS coverage is now included. The SEC 2014 roadmap is explored in all chapters. Comprehensive coverage of real-world financial crisis issues is presented. Accountants will also find more discussions on the increasing role of management’s assessment of internal controls over financial reporting.