The Story of Nike

The Story of Nike

Author: Aaron Frisch

Publisher: The Creative Company

Published: 2008-07

Total Pages: 52

ISBN-13: 9781583416082

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Describes the founding and development of the Nike company, makers of athletic shoes with the famous "swoosh" logo.


Win at All Costs

Win at All Costs

Author: Matt Hart

Publisher: HarperCollins

Published: 2020-10-06

Total Pages: 432

ISBN-13: 0062917803

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"After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds will leave you indignant—and wondering whether anything in the high-stakes world of Olympic sport has truly changed." —Alex Hutchinson, New York Times bestselling author of Endure Game of Shadows meets Shoe Dog in this explosive behind-the-scenes look that reveals for the first time the unsettling details of Nike's secret running program—the Nike Oregon Project. In May 2017, journalist Matt Hart received a USB drive containing a single file—a 4.7-megabyte PDF named “Tic Toc, Tic Toc. . . .” He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board, part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners, including some of the world’s best athletes. The information Hart received was part of an unfolding story of deception which began when Steve Magness, an assistant to Salazar, broke the omertà—the Mafia-like code of silence about performance-enhancing drugs among those involved—and alerted USADA. He was soon followed by Olympians Adam and Kara Goucher who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon. Combining sports drama and business exposé, Win at All Costs tells the full story of Nike’s running program, uncovering a corporate win-at-all-costs culture.


Golden Kicks

Golden Kicks

Author: Jason Coles

Publisher: Bloomsbury Publishing

Published: 2016-09-22

Total Pages: 226

ISBN-13: 1472937066

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Many iconic shoes, such as the adidas Stan Smith, Nike Air Jordan and Puma Suede are worn by millions as everyday footwear, but were originally born to bring victory on court, track and field. Golden Kicks reveals the stories behind some of the greatest shoes in sporting history, the roles they played in sport's most significant moments, and how they have made the transition from classic sportswear to mainstream streetwear. Discover the amazing stories behind the shoes, the people who made them, and the athletes who wore them.


Trends: Business and Culture Reports, Book 2

Trends: Business and Culture Reports, Book 2

Author: Donald Kinney

Publisher: Kinney Brothers Publishing

Published: 2013-03-03

Total Pages: 118

ISBN-13: 148201808X

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Trends: Business and Culture Reports, Book 2, by Kinney Brothers Publishing, brings you thirty topical Business Reports that will entertain, inform, and prompt your adult intermediate and advanced students toward lively discussions. Utilizing charts, graphs, puzzles, surveys, discussion activities, and more, these Business Reports invite students to explore and compare cultural, business, and language matters.


The Promise and Limits of Private Power

The Promise and Limits of Private Power

Author: Richard M. Locke

Publisher: Cambridge University Press

Published: 2013-04-22

Total Pages: 229

ISBN-13: 1107031559

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This book examines and evaluates various private initiatives to enforce fair labor standards within global supply chains. Using unique data (internal audit reports, and access to more than 120 supply chain factories and 700 interviews in 14 countries) from several major global brands, including NIKE, HP, and the International Labor Organization's Factory Improvement Programme in Vietnam, this book examines both the promise and the limitations of different approaches to actually improve working conditions, wages, and working hours for the millions of workers employed in today's global supply chains. Through a careful, empirically grounded analysis of these programs, this book illustrates the mix of private and public regulation needed to address these complex issues in a global economy.


The Global Corporation

The Global Corporation

Author: Laura P. Hartman

Publisher: Routledge

Published: 2013-12-19

Total Pages: 536

ISBN-13: 1317828798

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This text brings together case studies focusing on specific instances of corporate best practices. All too often, we showcase cases based on questionable or unethical corporate behavior. Instead, the editors bring together in this book examples of how some firms got it right. Certainly, there is no claim that the companies in these case are perfect; some of them may have histories that include questionable practices. But, these are companies that work to foster trust, both internally and in their relationships with customers, suppliers, shareholders, and the communities in which they operate. The book is not, however, merely a descriptive iteration of effective corporate conduct. The editors conclude with an analysis of frameworks for corporate and managerial ethical decision-making - frameworks that help to establish models for best practices. These frameworks then can be generalized and applied to other corporate situations, and replicated by other companies in their search for excellence and the resulting avoidance of misconduct.