Newspaper Making, Handy Reference Guide for All Newspaper Workers, and Students of Journalism, 1922
Newspaper Making, Handy Reference Guide for All Newspaper Workers, and Students of Journalism, 1922

Author: Jason Rogers

Publisher: Forgotten Books

Published: 2015-06-15

Total Pages: 177

ISBN-13: 9781330075166

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Excerpt from Newspaper Making, Handy Reference Guide for All Newspaper Workers, and Students of Journalism, 1922 In response to requests for the republication of various articles in newspaper trade papers by the author together with "The Fundamentals of Newspaper Building" and "Newspaper Efficiency," which were originally published in pamphlet form and found wide circulation, and are now out of print, this book is produced in uniform size pages with "Newspaper Building" and "Building Newspaper Advertising" for the use of students in the Schools of Journalism and newspaper workers. In such brief treatment as is given to the many very important views regarding newspaper activity, the covering of hundreds of newspaper efforts, in a paragraph or two, it is impossible to give details which are perhaps just as important and interesting as the scheme referred to, but to present the idea is to provide food for thought to the student. Worth-while newspaper success is more largely the result of intelligent purpose than the mere publication of printed pages presenting what an editor thinks the public wants and which will sell papers. Too many of our newspapers of the past, and even of the present day, represent the output of a mere grouping of printed pages carelessly thrown together. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Catalogue
Catalogue

Author: Southern Newspaper Library (Chattanooga)

Publisher:

Published: 1954

Total Pages: 292

ISBN-13:

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Newspaper Making; Handy Reference Guide for All Newspaper Workers and Students of Journalism
Newspaper Making; Handy Reference Guide for All Newspaper Workers and Students of Journalism

Author: Jason Rogers

Publisher: Theclassics.Us

Published: 2013-09

Total Pages: 36

ISBN-13: 9781230268644

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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1922 edition. Excerpt: ...new account firmly on its feet before seeking to split or dilute the appropriation. Since issuing the map and list of newspapers presented in this section in the form of a full newspaper page ad which has been printed in over one hundred newspapers, and the distribution of the page in connection with the other sections of this collection to 10,000 advertisers and space buyers, many hundreds of letters of commendation have been received together with information that the data had been used as the basis of national campaigns. In a nutshell this is the sort of definite information which a prospective advertiser should have before him in the preparation of a plan for a campaign. It is the sort of information that very few experts would take the trouble to prepare, for, owing to constantly changing conditions, a list prepared to-day would be changed to-morrow. With perhaps three or four exceptions every newspaper represented in the list is a sound and reputable publication conducted by men loyal to the best interests of their country and absolutely independent of political or other outside control. The omission of the names of certain newspapers of large circulation may be noted, but in leaving them off I have exercised my own privilege of not assisting them in their general policy of destruction of what is best in society, industry, and our American democracy and freedom. The advertiser can make every dollar of his investment do a full 100 cents' worth of execution, which is impossible when he is forced to buy general medium circulation much of which is in territory unrelated and distant from the field he most desires to stimulate. The manufacturer can make his advertising in daily newspapers lead directly to the shops of local dealers...