Willing's Press Guide

Willing's Press Guide

Author:

Publisher:

Published: 1931

Total Pages: 522

ISBN-13:

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"A guide to the press of the United Kingdom and to the principal publications of Europe, Australia, the Far East, Gulf States, and the U.S.A.


Plunkett's Advertising & Branding Industry Almanac 2008: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

Plunkett's Advertising & Branding Industry Almanac 2008: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

Author: Plunkett Research Ltd

Publisher: Plunkett Research, Ltd.

Published: 2008-04

Total Pages: 549

ISBN-13: 1593921098

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Covers the fields of advertising, marketing and branding, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. This book also covers trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, and more.