Newsletter Design
Newsletter Design

Author: Edward A. Hamilton

Publisher: John Wiley & Sons

Published: 1995-11-07

Total Pages: 196

ISBN-13: 9780471285922

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Newsletter Design A Step-by-Step Guide to Creative Publications"Make it dramatic. Make it readable. Make it believable." Words ofadvice to those who plan, design, or edit newsletters from theauthor of Newsletter Design, Edward A. Hamilton. Follow the adviceof this designer of world-renowned publications and your newsletterwill never land in the junk-mail pile. You'll learn techniques usedby the most successful publications to attract readers and rivettheir attention. Included in this step-by-step guide: * Planning visual content * Fast-paced journalistic writing * Forceful page layout * Eye-catching graphics * Strong, clear typography * Powerful photojournalism * Cost-wise production From selecting a name, logotype, and cover design to going onpress, every element of producing a stand-out newsletter isexplained step-by-step in clear language. Principles are expressedin simple terms that apply equally to desktop publishing ortraditional T-square and typewriter. Layouts that are cluttered andcomplex--or bland and austere--can sabotage even the best editorialideas. The author shows you how to avoid the stock, "off-the-shelflook". You'll learn to master simple but powerful page layout,sparkling typography that promotes clarity, strength and elegance.you'll learn how to edit and design with compelling journalisticphotographs and vivid graphics. In addition, the book introduces atwelve-part grid design that not only opens up new creativepossibilities and relief from the standard three-column page, itworks perfectly with computer coordinates. There's plenty ofsupport for desktop publishers using WordPerfect, Lotus, Adobe, andQuark. You'll get tips for spicing up your pages with tables,charts, graphs, pictographs, and maps, using simple softwareprograms. It's all here. From logotype to printed pages, you won'tfind a more readable, on-the-money guide to designing newsletters.

Layout Index
Layout Index

Author: Jim Krause

Publisher: Simon and Schuster

Published: 2001-04-16

Total Pages: 316

ISBN-13: 1440321965

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Idea Index kick-started a revolution in graphic design books, unique in size, feel—and most important—wealth of ideas. Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into eight major areas, including newsletters, flyers, posters, brochures, advertising, stationery, page layout, and Web pages.

Writing Exceptional Missionary Newsletters
Writing Exceptional Missionary Newsletters

Author: Sandra M. Weyeneth

Publisher: William Carey Publishing

Published: 2013-06-26

Total Pages: 204

ISBN-13: 164508048X

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Writing Exceptional Missionary Newsletters shows anyone who writes personal ministry newsletters how to captivate readers. This revised edition offers more ideas for better online communication like e-mail and Facebook. It shows how to increase your letter’s impact and provides tips for how often to send your newsletters, e-newsletters, and posts. It is for seasoned and new missionaries, church leaders, mission organizations, mission boards, and any person encouraging missionaries to communicate well. • The key secret to an exceptional newsletter • What not to do with a photo • Fresh topic ideas for newsletters • Tips for effective online communication—e-mail, Facebook, websites and more • What most missionaries miss in their newsletters and communication • Simple ways to dramatically take your writing to the next level • Tips for sending newsletters from overseas

Hype Yourself
Hype Yourself

Author: Lucy Werner

Publisher: Practical Inspiration Publishing

Published: 2020-01-09

Total Pages: 197

ISBN-13: 178860122X

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***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com

Bull's-Eye! The Ultimate How-To Marketing and Sales Guide for CPAs
Bull's-Eye! The Ultimate How-To Marketing and Sales Guide for CPAs

Author: Tracy C. Warren

Publisher: John Wiley & Sons

Published: 2016-11-21

Total Pages: 464

ISBN-13: 0870518712

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Sponsored by PCPS and the Association for Accounting Marketing Whether your firm is getting back into the full swing of marketing and you are looking for some new ideas to jumpstart your sales efforts, or you are getting serious about business development for the first time, this book is designed for you. Its purpose is to inspire, teach, and provide you with practical insight to help build results-oriented marketing and sales programs in your organization. Bull’s-Eye is a collaboration of 37 of the industry’s most successful marketing and sales minds. Collectively these gifted professionals have served as pioneering practitioners inside the profession, and as outside advisors and thought leaders for hundreds, even thousands of CPAs and their firms. They give you an insider’s view of what it takes to build marketing initiatives that produce results. Through the principles, best practices and case studies shared in the book, you can see success doesn’t happen by chance, but through careful planning, development, and implementation of well-designed processes, systems, and tools. This compendium of marketing know-how shows you how to build your marketing team, implement marketing techniques that get you noticed, connect the dots between marketing and sales, measure results, and much, much more.

Producing Written and Oral Business Reports
Producing Written and Oral Business Reports

Author: Dorinda Clippinger

Publisher: Business Expert Press

Published: 2017-02-21

Total Pages: 237

ISBN-13: 1631574167

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Producing Written and Oral Business Reports: Formatting, Illustrating, and Presenting emphasizes cost-effective methods for producing reports that will do what you want them to do. Numerous examples, helpful illustrations, concise writing style, and convenient checklists let you acquire vital information rapidly. Producing Written and Oral Business Reports is a how-to guide for report creation throughout your career!

Encyclopedia of Sports Management and Marketing
Encyclopedia of Sports Management and Marketing

Author: Linda E. Swayne

Publisher: SAGE Publications

Published: 2011-08-08

Total Pages: 1960

ISBN-13: 1506320376

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This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Design Methodology and Relationships with Science
Design Methodology and Relationships with Science

Author: Marc J de Vries

Publisher: Springer Science & Business Media

Published: 2013-03-09

Total Pages: 329

ISBN-13: 9401582203

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Many business corporations are faced with the challenge of bringing together quite different types of knowledge in design processes: knowledge of different disciplines in the natural and engineering sciences, knowledge of markets and market trends, knowledge of political and juridical affairs. This also means a challenge for design methodology as the academic discipline that studies design processes and methods. The aim of the NATO ARW of which this book is the report was to bring together colleagues from different academic fields to discuss this increasing multidisciplinarity in the relationship between design and sciences. This multidisciplinarity made the conference a special event. At a certain moment one of the participants exclaimed: "This is not a traditional design methodology conference!" Throughout the conference it was evident that there was a need to develop a common language and understanding to enable the exchange of different perspectives on design and its relationship with science. The contributions that have been included in this book show these different perspectives: the philosophical, the historical, the engineering perspective and the practical designer's experience.

Start Your Own Automobile Detailing Business
Start Your Own Automobile Detailing Business

Author: Entrepreneur Press

Publisher: Entrepreneur Press

Published: 2008-05-01

Total Pages: 210

ISBN-13: 1613080514

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Fueled by people’s passion for cars, the automobile detailing industry has been on the fast track for more than a decade. With only a moderate investment, a flexible work schedule and the possibility for huge profit, now is a great time to jump in the driver’s seat and set out on the road to success. Packed with essential tools and tips, industry experts introduce you to the most popular detailing operations, then take you step by step from gathering your pit crew to learning the latest tools of the trade. In addition to getting a behind-the-wheel look at day-to-day operations, get immediate access to a wealth of information, including: • Easy-to-understand descriptions of the three types of detailing operations: mobile, express and site-based • A comprehensive resource listing of organizations, suppliers, government agencies and industry professionals • Practical work sheets to help calculate costs, keep track of expenditures and stay organized • Detailed instructions on marketing and generating new business including building your own website • A detailed look at the newest tools of the trade, latest software and office equipment

Web Design and Marketing Solutions for Business Websites
Web Design and Marketing Solutions for Business Websites

Author: Kevin Potts

Publisher: Apress

Published: 2007-11-25

Total Pages: 386

ISBN-13: 1430202629

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This book teaches you all you need to know to create effective web sites for businesses of all sizes. It’s packed with useful tips and practical examples. First you are taken through the planning stage, including overall site structure, grouping content, using content and language effectively, and planning for accessibility. Next, you are shown how to effectively design the different parts of your site as well as how to add specialized improvements, including feedback forms and search functionality. The examples focus largely on CSS and HTML, but the principles are applicable to any site and some useful Flash examples are also provided.