Universal Usability
Universal Usability

Author: Jonathan Lazar

Publisher: John Wiley & Sons

Published: 2007-06-05

Total Pages: 645

ISBN-13: 0470027274

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Universal Usability is the concept of designing computer interfaces that are easy for all users to utilize. It is a concept which many decry as elusive, impossible, or impractical, but this book, which addresses usability issues for a number of diverse user groups, proves that there is no problem in interface design that cannot be solved, or at least improved upon. Individuals with cognitive, motor, and perceptual impairments, as well as older, younger, and economically disadvantaged users, face a variety of complex challenges when interacting with computers. However, with user involvement, good design practice, and thorough testing, computer interfaces can be successfully developed for any user population. This book, featuring key chapters by Human-Computer Interaction luminaries such as Jonathan Lazar, Ron Baecker, Allison Druin, Ben Shneiderman, Brad Myers and Jenny Preece, examines innovative and groundbreaking research and practice, and provides a practical overview of a number of successful projects which have addressed a need for these specific user populations. Chapters in this book address topics including age diversity, economic diversity, language diversity, visual impairment, and spinal cord injuries. Several of these trailblazing projects in the book are amongst the first to examine usability issues for users with Down Syndrome, users with Amnesia, users with Autism Spectrum Disorders, and users with Alzheimer's Disease, and coverage extends to projects where multiple categories of needs are addressed. These chapters represent real-world projects, being carried out on different continents. The authors of the chapters also represent diversity—interface researchers and software developers in university, industrial, and government settings. In the practical spirit of the book, chapter authors provide guidelines and suggestions for those attempting similar projects, as well as implications for different stakeholders such as policymakers, researchers, and designers. Ideal for students of HCI and User Interface Design, and essential reading for usability practitioners, this fascinating collection of real-world projects demonstrates that computer interfaces can truly be designed to meet the needs of any category of user.

Thou Shall Not Use Comic Sans
Thou Shall Not Use Comic Sans

Author: Tony Seddon

Publisher: Peachpit Press

Published: 2011-12-29

Total Pages: 326

ISBN-13: 0132907216

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Ask any graphic designer the world over about their preferred approach to setting type, choosing a color, or beginning a new layout, and you will rarely get exactly the same answer twice. All designers have their own way of working and their own combinations of the thousands of techniques one can apply when planning a new design project. But there are some dos and don'ts that always figure in any heated debate about what one should or should not accept as the right way to create the best graphic design. This book looks at key dos and don'ts, bringing them together in the form of a classically structured almanac. Packed with practical advice, but presented in a light-hearted fashion, the advisory rather than dictative approach means designers can take or leave the advice presented in each rule as is typical of most creatives with their own strong views on what does and does not constitute good design practice. Individual entries will either bring forth knowing nods of agreement or hoots of derision, depending on whether or not the reader loves or hates hyphenation, has a pathological fear of beige, or thinks that baseline grids are boring. Thou Shall Not Use Comic Sans is the must-have collection of the best advice that any graphic designer should have at his fingertips, with each entry combining a specific rule with a commentary from a variety of experienced designers from all fields of the graphic design industry. Grouped into six, color-coded categories—typography, color, layout, imagery, production, and the practice of design—but presented numerically and in mixed groups, the reader can either dip in at random or use the book as the source of a daily lesson in how to produce great graphic design. This product is available to U.S. and Canada customers only.

SEO For Dummies
SEO For Dummies

Author: Peter Kent

Publisher: John Wiley & Sons

Published: 2019-12-17

Total Pages: 554

ISBN-13: 1119579600

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Up relevance scores, improve page speed, optimize voice search questions, and more! Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?" By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings. Develop a search strategy and use new SERP features Maximize the effects of personalized search Analyze results with improved analytics tools Optimize voice search strategies There’s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.