Joining the modern-postmodern debate, this book suggests that the polarizing polemics of the radical postmodernists who once dominated the discussion have given way to a new critical postmodernism characterized by dialogue, accommodation, and synthesis. A comprehensive survey, Negotiating Postmodernism also marks the arrival of a powerful, critical presence on the scene, one that advances the idea of a late modern-postmodern social and cultural transition.
Joining the modern-postmodern debate, this book suggests that the polarizing polemics of the radical postmodernists who once dominated the discussion have given way to a new critical postmodernism characterized by dialogue, accommodation, and synthesis. A comprehensive survey, Negotiating Postmodernism also marks the arrival of a powerful, critical presence on the scene, one that advances the idea of a late modern-postmodern social and cultural transition.
Old assumptions - rational, objectivist, absolutist - have for the most part given way to new outlooks, which can be grouped under the term postmodern. What does this new situation imply for the church and for Christian proclamation? Can one find in this new situation opportunity as well as dilemma? How can central biblical themes - self, world, and community - be interpreted and imagined creatively and concretely in this new context? Our task, Brueggemann contends, is not to construct a full alternative world, but rather to fund - to provide the pieces, materials, and resources out of which a new world can be imagined. The place of liturgy and proclamation is "a place where people come to receive new materials, or old materials freshly voiced, which will fund, feed, nurture, nourish, legitimate, and authorize a counterimagination of the world". Six exegetical examples of such a new approach to the biblical text are included.
Second Language Cultural Negotiation and Visual Literacy looks at the theory behind cultural learning at the intersection of culture, visuals, and emotions and offers a theoretical and practical foundation upon which teachers can build. Bringing to light theoretical work from multilingual sources, this book illuminates the process of second language cultural negotiation as subjective, affective, and reliant on imagination and applies this theoretical basis to using comics inside and outside the classroom. It re-examines the popular Vygotskian concept of meaning making in the Zone of Proximal Development and identifies sequential art as a unique and legitimate academic medium that can enable cultural negotiation in a diverse and increasingly globalized society. This book explores the mechanism employed by English language learners reading comics to make meaning. Lapidus establishes interdisciplinary research as a valuable form of research and draws upon the concept of multiliteracies to illuminate the multimodal nature of meaning making. Presenting theory and its practical ramifications, this book will be of interest to undergraduate and graduate students, language teachers, and anyone who enjoys exploring the way humans learn.
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Following Lyotard's death in 1998, this book provides an exploration of the recurrent theme of education in his work. It brings to a wider audience the significance of a body of thought about education that is subtle, profound and still largely unexplored. This book also makes an important contribution to contemporary debates on postmoderism and education.
Carefully melding theory with close readings of texts, the contributors to Ambiguous Discourse explore the role of gender in the struggle for narrative control of specific works by British writers Jane Austen, Virginia Woolf, Anita Brookner, Angela Carter, Jeanette Winterson, and Mina Loy. This collection of twelve essays is the first book devoted to feminist narratology--the combination of feminist theory with the study of the structures that underpin all narratives. Until recently, narratology has resisted the advances of feminism in part, as some contributors argue, because theory has replicated past assumptions of male authority and point of view in narrative. Feminist narratology, however, contextualizes the cultural constructions of gender within its study of narrative strategies. Nine of these essays are original, and three have been revised for publication in this volume. The contributors are Melba Cuddy-Keane, Denise Delorey, Rachel Blau DuPlessis, Susan Stanford Friedman, Janet Giltrow, Linda Hutcheon, Susan S. Lanser, Alison Lee, Patricia Matson, Kathy Mezei, Christine Roulston, and Robyn Warhol.
Rethinking Postmodernism(s) revisits three historical sites of American literary postmodernism: the early postmodernism of Thomas Pynchon’s V. (1961), the emancipatory postmodernism of Toni Morrison’s Beloved (1987), and the late or post-postmodernism of Jonathan Safran Foer’s Everything Is Illuminated (2002). For the first time, it confronts these texts with the pragmatist philosophy of Charles Sanders Peirce, staging a conceptual dialogue between pragmatism and postmodernism that historicizes and recontextualizes customary readings of postmodern fiction. The book is a must-read for all interested in current reassessments of literary postmodernism, in new critical dialogues between seminal postmodern texts, and in recent attempts to theorize the ‘post-postmodern’ moment.
This reader establishes a clear link between educational practice and the structural dimensions which shape institutional life, and calls for the development of a new language that moves beyond disciplinary and racialized categories of difference and structural inequality. These highly accessible essays, which achieve a useful balance of theory and practice, discuss themes such as political economy, historical views of Latinos and schooling, identity, the politics of language, cultural democracy in the classroom, community involvement, and Latinos in higher education.
