Myth in Modern Media Management and Marketing
Myth in Modern Media Management and Marketing

Author: Kreft, Jan

Publisher: IGI Global

Published: 2019-06-14

Total Pages: 333

ISBN-13: 1522591028

DOWNLOAD EBOOK

The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.

Handbook of Research on Effective Advertising Strategies in the Social Media Age
Handbook of Research on Effective Advertising Strategies in the Social Media Age

Author: Ta?k?ran, Nurdan Öncel

Publisher: IGI Global

Published: 2015-02-28

Total Pages: 539

ISBN-13: 1466681268

DOWNLOAD EBOOK

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

Modelling and Simulation of Fast-Moving Ad-Hoc Networks (FANETs and VANETs)
Modelling and Simulation of Fast-Moving Ad-Hoc Networks (FANETs and VANETs)

Author: Pradeep Kumar, T.S.

Publisher: IGI Global

Published: 2022-09-30

Total Pages: 269

ISBN-13: 1668436124

DOWNLOAD EBOOK

In the event of a disastrous event leading to the loss of communication networks, ad-hoc networks are a potent wireless communication resource because of their unique features including being quickly deployable and having a distributed nature, large coverage area, reduced cost, and more. Flying ad-hoc networks (FANETS) and vehicular ad-hoc networks (VANETS) are the future technology and can solve many problems in e-commerce delivery through drones, agriculture, vaccine delivery, and more. The unique characteristics of these networks and special requirements have created new challenges for the research community in recent decades. Modelling and Simulation of Fast-Moving Ad-Hoc Networks (FANETs and VANETs) enhances the modelling and simulation aspects of FANETS and VANETS and understands the protocols in mac layer and network layers for fast-moving ad-hoc networks. It presents simulations run using various simulation tools and measures the performance metrics of ad-hoc networks. Covering topics such as emulation tools, secure communication, and modelling software, this premier reference source is an excellent resource for computer scientists, IT specialists, business leaders and managers, supply chain and logistics management, libraries, students, government officials, international organizations, law enforcement, engineers, agriculturalists, researchers, and academicians.

A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves
A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves

Author: Sekalala, Seif

Publisher: IGI Global

Published: 2022-06-17

Total Pages: 277

ISBN-13: 1799875091

DOWNLOAD EBOOK

Intrapersonal communication has been considered and studied less in comparison to general communication and other related topics. Moreover, intrapersonal communication is usually mentioned in the context of studying other topics, as opposed to being studied singularly. To fully understand the complexity and potential uses of this field of study, intrapersonal communication must be researched further. A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves focuses on the concept of intrapersonal communication, discusses how and why we communicate with ourselves, and considers how scholars can help humans improve and harness intrapersonal communication in fields such as artificial intelligence. The book also makes a forceful case for the importance and potential utility of intrapersonal communication. Covering topics such as language, sociology, and cognitive science, this reference work is ideal for sociologists, psychologists, industry professionals, academicians, scholars, researchers, practitioners, instructors, and students.

New Perspectives and Paradigms in Applied Economics and Business
New Perspectives and Paradigms in Applied Economics and Business

Author: William C. Gartner

Publisher: Springer Nature

Published: 2023-03-20

Total Pages: 459

ISBN-13: 3031238443

DOWNLOAD EBOOK

This book features a collection of high-quality and peer-reviewed papers from the 2022 6th International Conference on Applied Economics and Business (ICAEB), which was held in Stockholm, Sweden, during August 24-26, 2022. ICAEB serves as a platform for presentation of new advances and research results in the fields of applied economics and business. Applied economics is used to improve the quality of practice in business and public policy by thinking meticulously about new ways to approach old problems. Presentations at the conference include the topical areas of development, ecological, financial, forensic, information, institutional, international, labor, managerial, mathematical, monetary, and other related economic aspects. All these topics relate to an overall theme of sustainable development from an economic perspective. The conference brings together scientists from different fields of applied economic research in order to exchange ideas and experiences leading to improved methods of economic analysis.

Minority Voices From the Academic Superstructure
Minority Voices From the Academic Superstructure

Author: Bailey, Erold K.

Publisher: IGI Global

Published: 2024-10-03

Total Pages: 330

ISBN-13: 1668499118

DOWNLOAD EBOOK

The experiences of racial minorities in the United States education system remains a pivotal point of academic discourse. Academicians and researchers are concerned with the lived experiences of minority faculty of African, Latino, Asian, and Native American origins, particularly in predominantly White colleges and universities (PWCUs). Using critical race theory (CRT) and postcolonial studies, researchers may understand minority experiences through the backdrop of a history of slavery and European colonialism, and the enduring white hegemonic academic superstructure. Minority Voices From the Academic Superstructure explores the current state of minority experiences in academia while offering effective coping strategies through the lens of CRT principles and postcolonial theory. It calls for improved academic diversity and inclusion by pointing out educational underrepresentation. This book covers topics such as minorities in education, systemic racism, and educational administration and learning, and is a useful resource for academicians, education professionals, administrators, sociologists, historians, economists, researchers, and business owners.

Utilizing Virtual Communities in Professional Practice
Utilizing Virtual Communities in Professional Practice

Author: Smerda-Mason, Dana L.

Publisher: IGI Global

Published: 2024-07-23

Total Pages: 306

ISBN-13:

DOWNLOAD EBOOK

In an era dominated by the demands of the 21st-century workforce, the imperative for distributed and asynchronous work has never been more pronounced. Global organizations grapple with the challenge of fostering connections for diverse purposes, ranging from team building to promoting inclusivity in the context of diversity, equity, and inclusion (DEI), and addressing collaborative operational needs. A deep dive into the creation and utilization of virtual communities, illuminating their effectiveness in various professional settings across industries is necessary to empower leaders to connect with their teams. From informal social learning environments to formal organizational structures, more knowledge is needed to showcase how professionals can leverage authentic connections to inform and support modern professional practice. Utilizing Virtual Communities in Professional Practice serves this purpose and stands as a comprehensive guide that seeks to support professionals in exploring the latest theoretical frameworks underpinning successful virtual communities. Each chapter of the book combines theoretical insights with practical applications, rooted in research and supported by relevant literature. By providing examples from diverse industries, the book empowers individuals to consider new virtual community approaches for their unique professional settings. The objective is to equip readers with new ideas and considerations, enabling them to customize and implement virtual communities effectively in realms such as education, business, and community engagement.

Contemporary Trends in Innovative Marketing Strategies
Contemporary Trends in Innovative Marketing Strategies

Author: Barbosa, Belem

Publisher: IGI Global

Published: 2024-02-19

Total Pages: 413

ISBN-13:

DOWNLOAD EBOOK

In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.

Considerations on Cyber Behavior and Mass Technology in Modern Society
Considerations on Cyber Behavior and Mass Technology in Modern Society

Author: Beneventi, Paolo

Publisher: IGI Global

Published: 2024-01-30

Total Pages: 283

ISBN-13: 1668482304

DOWNLOAD EBOOK

In our fast-paced, technology-driven world, there is a strong sense of untapped potential and unfulfilled promises. People today possess an unprecedented amount of power through their technological gadgets but often remain unaware of how to wield it effectively. This lack of understanding and agency leads to a plethora of societal problems, from passive consumerism to environmental degradation, fostering a sense of helplessness. Considerations of Cyber Behavior and Mass Technology in Modern Society offer a comprehensive solution to this pressing issue. It is a scholarly beacon, guiding academic scholars and critical thinkers toward a profound reassessment of our relationship with technology and society. By delving into the intricate web of topics such as active citizenship, global information production, and the coexistence of consumer technology and freedom, our book presents an opportunity to explore the root causes of our modern-day challenges.

Handbook of Research on Contemporary Consumerism
Handbook of Research on Contemporary Consumerism

Author: Kaufmann, Hans Ruediger

Publisher: IGI Global

Published: 2019-09-20

Total Pages: 383

ISBN-13: 1522582711

DOWNLOAD EBOOK

Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.