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Author: Laura Lowell
Publisher: Happy About
Published: 2011
Total Pages: 118
ISBN-13: 1616990546
DOWNLOAD EBOOKFrom defining the idea of personal branding to getting one's brand out there and keeping it alive, this guide helps readers define their identity and build awareness for their unique value in the marketplace.
Author: Sarah-Jayne Gratton
Publisher: John Wiley & Sons
Published: 2012-07-02
Total Pages: 290
ISBN-13: 1118461894
DOWNLOAD EBOOKMake the most of Twitter as a tool for creating a personal brand Twitter boasts more than 100 million active users with 50 million of them actively tweeting every day, making Twitter an indisputably powerful marketing platform. With this insightful book, author and Twitter guru Sarah-Jayne Gratton offers real-world examples and proven techniques for capturing a Twitter audience and using that audience to spread the word about you to build a personal brand. Details ways in which you can use Twitter to build a personal brand Shows you how to maximize Twitter?s potential as a powerful marketing tool for your own benefit Encourages you to take advantage of Twitter?s vast audience Follow Me! Creating a Personal Brand with Twitter escorts you through using Twitter to create and execute a surefire personal marketing campaign that spans the globe.
Author: Jessica Miller-Merrell
Publisher: BrownBooks.ORM
Published: 2010-01-19
Total Pages: 95
ISBN-13: 1612547788
DOWNLOAD EBOOK“Jam-packed with creative yet simple strategies for small businesses and consultants to leverage Twitter to grow and market their business.” —Craig Grotts, CFO, Nelson Auto Group Guaranteed to help you manage your Twitter for business account in thirty minutes a day or less! Build relationships and grow your business by using Twitter, the world’s fastest growing social media networking platform with an audience of more than twenty-seven million users from all across the country. Tweet This!: Twitter for Business offers basic instruction as well as advanced networking and marketing strategies for consultants, entrepreneurs, and small business owners. Start tweeting in minutes with: Customizable marketing plans Forty-plus business case studies and real-world examples An easy-to-use glossary and index Advice on legal considerations, implications, and Twitter guidelines Achieve “Twittertopia” with Tweet This! “Provides much needed clarity for small businesses looking to take their first steps into social media. Jessica’s book is the guide every small business and nonprofit that’s new to social media should read.” —Chris Wilson, digital brand strategist and author of The Fresh Peel blog “Jessica is a walking, talking, and tweeting example of how powerful social media for business and Twitter can be. Her book provides its readers with a ton of ways to leverage Twitter while providing simple and practical advice to join the conversation.” —Jack Chapman, career coach and author of Negotiating Your Salary
Author: Scott Levy
Publisher: Entrepreneur Press
Published: 2013-12-17
Total Pages: 186
ISBN-13: 1599185156
DOWNLOAD EBOOK"Business owners learn how to tactfully share, or bare, their brand to create attraction and incite consumer action"--
Author: Joel Comm
Publisher: John Wiley & Sons
Published: 2009-03-03
Total Pages: 273
ISBN-13: 0470486074
DOWNLOAD EBOOKGet the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.
Author: Carmela Southers
Publisher: Happy About
Published: 2012-08
Total Pages: 120
ISBN-13: 1616990996
DOWNLOAD EBOOKRemote work, distributed teams, and virtual managers are a reality for many thousands in today's workforce. Working remotely can mean zero or low commuting stress, more independence, a great work-life balance, and enhanced productivity. On the flip side, it can mean being on call 24/7, isolation, scanty career enhancement opportunities, and loss of motivation. So how do you ensure that remote work becomes a positive experience for you? Virtual work expert Carmela Southers teaches you how, in her eloquent new book, "#MANAGING YOUR VIRTUAL BOSS tweet." Carmela is no novice to virtual work. Over two decades, she built her career exclusively through virtual work. Her current manager is located 3000 miles away, a factor that she has turned into a plus for herself, her manager, and the organization. This first-person, hands-on experience is what makes her new book unique, accessible, and invaluable for anybody who works at a distance from their boss-telecommuters, work-from-home individuals, field sales personnel, managers of distributed teams-every one of them will turn the pages to find practical guidance with immediate results. Carmela points out that, as a remote worker, you must understand your boss's perspective. She shows you how to be more aware of what your boss needs from you, how to communicate in a way that conveys your dedication without resorting to 3 a.m. emails, how to improve personal discipline, and how to gain the trust and confidence to be perceived as a high performer who deserves flexibility and autonomy. You will learn to understand, and even empathize, with the secret fears your boss has in managing you, and master practical strategies you can use to ensure your success. The world of work has changed before our eyes, and even more changes lie ahead. As with any change, there is potential for danger...and opportunity. Although the title of the book specifically refers to boss, this book has great tips on how to manage anyone that you're currently working with (i.e., project leader, project member, customer, peer, etc.). The win/win view philosophy that Carmela Southers proposes makes "#MANAGING YOUR VIRTUAL BOSS tweet" a must-read today. "#MANAGING YOUR VIRTUAL BOSS tweet" is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).
Author: Yuvraj Gupta
Publisher: Packt Publishing Ltd
Published: 2015-11-06
Total Pages: 207
ISBN-13: 1784392448
DOWNLOAD EBOOKUse the functionalities of Kibana to discover data and build attractive visualizations and dashboards for real-world scenarios About This Book Perform real-time data analytics and visualizations, on streaming data, using Kibana Build beautiful visualizations and dashboards with simplicity and ease without any type of coding involved Learn all the core concepts as well as detailed information about each component used in Kibana Who This Book Is For Whether you are new to the world of data analytics and data visualization or an expert, this book will provide you with the skills required to use Kibana with ease and simplicity for real-time data visualization of streaming data. This book is intended for those professionals who are interested in learning about Kibana,its installations, and how to use it . As Kibana provides a user-friendly web page, no prior experience is required. What You Will Learn Understand the basic concepts of elasticsearch used in Kibana along with step by step guide to install Kibana in Windows and Ubuntu Explore the functionality of all the components used in Kibana in detail, such as the Discover, Visualize, Dashboard,and Settings pages Analyze data using the powerful search capabilities of elasticsearch Understand the different types of aggregations used in Kibana for visualization Create and build different types of amazing visualizations and dashboards easily Create, save, share, embed, and customize the visualizations added to the dashboard Customize and tweak the advanced settings of Kibana to ensure ease of use In Detail With the increasing interest in data analytics and visualization of large data around the globe, Kibana offers the best features to analyze data and create attractive visualizations and dashboards through simple-to-use web pages. The variety of visualizations provided, combined with the powerful underlying elasticsearch capabilities will help professionals improve their skills with this technology. This book will help you quickly familiarize yourself to Kibana and will also help you to understand the core concepts of this technology to build visualizations easily. Starting with setting up of Kibana and elasticsearch in Windows and Ubuntu, you will then use the Discover page to analyse your data intelligently. Next, you will learn to use the Visualization page to create beautiful visualizations without the need for any coding. Then, you will learn how to use the Dashboard page to create a dashboard and instantly share and embed the dashboards. You will see how to tweak the basic and advanced settings provided in Kibana to manage searches, visualizations, and dashboards. Finally, you will use Kibana to build visualizations and dashboards for real-world scenarios. You will quickly master the functionalities and components used in Kibana to create amazing visualizations based on real-world scenarios. With ample screenshots to guide you through every step, this book will assist you in creating beautiful visualizations with ease. Style and approach This book is a comprehensive step-by-step guide to help you understand Kibana. It's explained in an easy-to-follow style along with supporting images. Every chapter is explained sequentially , covering the basics of each component of Kibana and providing detailed explanations of all the functionalities of Kibana that appeal.
Author: Joel Comm
Publisher: John Wiley & Sons
Published: 2009-03-17
Total Pages: 274
ISBN-13: 0470505664
DOWNLOAD EBOOKGet the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.
Author: Torie Jayne
Publisher: Macmillan
Published: 2014-02-11
Total Pages: 73
ISBN-13: 1250044723
DOWNLOAD EBOOK"Using the workspaces, shops, salons, and 'through-the-keyhole' profiles of some of the world's most successful crafters, readers will learn the best ways to merchandise and sell their items online, at craft fairs, markets, pop-up events, exhibitions, and in shops. Plus, you'll learn how to build a personality-driven brand, create a ... blog or website, improve your photography skills, and analyze your results to help move your business forward into the future"--
Author: Ted Prodromou
Publisher: Entrepreneur Press
Published: 2013-01-29
Total Pages: 228
ISBN-13: 1599184494
DOWNLOAD EBOOKOffers the secret sauce recipe for crafting the elusive sticky Tweets that win followers and supporters. It also shows how to mine Tweets from others to gain the trust of potential partners and customers. Original.
