Air Pollution, the Automobile, and Public Health
Air Pollution, the Automobile, and Public Health

Author: Sponsored by The Health Effects Institute

Publisher: National Academies Press

Published: 1988-01-01

Total Pages: 703

ISBN-13: 0309037263

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"The combination of scientific and institutional integrity represented by this book is unusual. It should be a model for future endeavors to help quantify environmental risk as a basis for good decisionmaking." â€"William D. Ruckelshaus, from the foreword. This volume, prepared under the auspices of the Health Effects Institute, an independent research organization created and funded jointly by the Environmental Protection Agency and the automobile industry, brings together experts on atmospheric exposure and on the biological effects of toxic substances to examine what is knownâ€"and not knownâ€"about the human health risks of automotive emissions.

Advertising and Promotion
Advertising and Promotion

Author: Chris Hackley

Publisher: SAGE

Published: 2021-01-27

Total Pages: 330

ISBN-13: 1529756146

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Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers

Infections of Leisure
Infections of Leisure

Author: David L. Schlossberg

Publisher: John Wiley & Sons

Published: 2020-07-24

Total Pages: 428

ISBN-13: 1555819230

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A day at the beach: delightful, restorative – and potentially dangerous. Leisure activities, from the mundane to the exotic, expose us to a growing list of pathogenic microbes, some new and many increasingly resistant to current therapies. Common pets, livestock, traveling, and cuisine all have the potential to cause illnesses that may be difficult to diagnose and treat. Engagingly written by a team of infectious disease specialists and edited by David Schlossberg, Infections of Leisure features 19 chapters focused on the infection risks associated with particular types of activities, including camping, playing sports, interacting with animals, receiving body modifications, and mountain climbing. This new edition includes vibrant, full-color images, recommended readings chosen by expert authors, and practical tips in each chapter. Useful for health care professionals, microbiologists, and infectious diseases specialists, the information in Infections of Leisure will support confident identification of leisure-associated infections and enable informed choices, as well as provide an understanding of the risks posed to human health by hobbies, exotic foods and travel.

Share This Too
Share This Too

Author: CIPR (Chartered Institute of Public Relations)

Publisher: John Wiley & Sons

Published: 2013-08-06

Total Pages: 341

ISBN-13: 1118676920

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The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right. It probes more deeply into the subject and is divided into seven sections: The future of public relations Audiences and online habits Conversations New channels, new connections Professional practice Business change and opportunities for the public relations industry Future proofing the public relations industry The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.

Computer-Related Risks
Computer-Related Risks

Author: Peter G. Neumann

Publisher: Addison-Wesley Professional

Published: 1994-10-18

Total Pages: 576

ISBN-13: 0321703162

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"This sobering description of many computer-related failures throughout our world deflates the hype and hubris of the industry. Peter Neumann analyzes the failure modes, recommends sequences for prevention and ends his unique book with some broadening reflections on the future." —Ralph Nader, Consumer Advocate This book is much more than a collection of computer mishaps; it is a serious, technically oriented book written by one of the world's leading experts on computer risks. The book summarizes many real events involving computer technologies and the people who depend on those technologies, with widely ranging causes and effects. It considers problems attributable to hardware, software, people, and natural causes. Examples include disasters (such as the Black Hawk helicopter and Iranian Airbus shootdowns, the Exxon Valdez, and various transportation accidents); malicious hacker attacks; outages of telephone systems and computer networks; financial losses; and many other strange happenstances (squirrels downing power grids, and April Fool's Day pranks). Computer-Related Risks addresses problems involving reliability, safety, security, privacy, and human well-being. It includes analyses of why these cases happened and discussions of what might be done to avoid recurrences of similar events. It is readable by technologists as well as by people merely interested in the uses and limits of technology. It is must reading for anyone with even a remote involvement with computers and communications—which today means almost everyone. Computer-Related Risks: Presents comprehensive coverage of many different types of risks Provides an essential system-oriented perspective Shows how technology can affect your life—whether you like it or not!

Airplane Flying Handbook, Faa-H-8083-3b ( Full Version )
Airplane Flying Handbook, Faa-H-8083-3b ( Full Version )

Author: Federal Aviation Administration

Publisher: Createspace Independent Publishing Platform

Published: 2018-05-12

Total Pages: 348

ISBN-13: 9781719061513

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Airplane Flying Handbook Front Matter Table of Contents Chapter 1: Introduction to Flight Training Chapter 2: Ground Operations Chapter 3: Basic Flight Maneuvers Chapter 4: Maintaining Aircraft Control: Upset Prevention and Recovery Training (PDF) Chapter 5: Takeoffs and Departure Climbs Chapter 6: Ground Reference Maneuvers Chapter 7: Airport Traffic Patterns Chapter 8: Approaches and Landings Chapter 9: Performance Maneuvers Chapter 10: Night Operations Chapter 11: Transition to Complex Airplanes Chapter 12: Transition to Multiengine Airplanes Chapter 13: Transition to Tailwheel Airplanes Chapter 14: Transition to Turbopropeller-Powered Airplanes Chapter 15: Transition to Jet-Powered Airplanes Chapter 16: Transition to Light Sport Airplanes (LSA) Chapter 17: Emergency Procedures Glossary Index