Theory of Ground Vehicles
Theory of Ground Vehicles

Author: J. Y. Wong

Publisher: John Wiley & Sons

Published: 2001-03-20

Total Pages: 586

ISBN-13: 9780471354611

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An updated edition of the classic reference on the dynamics of road and off-road vehicles As we enter a new millennium, the vehicle industry faces greater challenges than ever before as it strives to meet the increasing demand for safer, environmentally friendlier, more energy efficient, and lower emissions products. Theory of Ground Vehicles, Third Edition gives aspiring and practicing engineers a fundamental understanding of the critical factors affecting the performance, handling, and ride essential to the development and design of ground vehicles that meet these requirements. As in previous editions, this book focuses on applying engineering principles to the analysis of vehicle behavior. A large number of practical examples and problems are included throughout to help readers bridge the gap between theory and practice. Covering a wide range of topics concerning the dynamics of road and off-road vehicles, this Third Edition is filled with up-to-date information, including: * The Magic Formula for characterizing pneumatic tire behavior from test data for vehicle handling simulations * Computer-aided methods for performance and design evaluation of off-road vehicles, based on the author's own research * Updated data on road vehicle transmissions and operating fuel economy * Fundamentals of road vehicle stability control * Optimization of the performance of four-wheel-drive off-road vehicles and experimental substantiation, based on the author's own investigations * A new theory on skid-steering of tracked vehicles, developed by the author.

Market Response Models
Market Response Models

Author: Dominique M. Hanssens

Publisher: Springer Science & Business Media

Published: 2005-12-19

Total Pages: 507

ISBN-13: 0306475944

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From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.

An Introduction to Modern Vehicle Design
An Introduction to Modern Vehicle Design

Author: Julian Happian-Smith

Publisher: Elsevier

Published: 2001

Total Pages: 602

ISBN-13: 0750650443

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An Introduction to Modern Vehicle Design starts from basic principles and builds up analysis procedures for all major aspects of vehicle and component design. Subjects of current interest to the motor industry - such as failure prevention, designing with modern material, ergonomics, and control systems - are covered in detail, with a final chapter discussing future trends in automotive design. Extensive use of illustrations, examples, and case studies provides the reader with a thorough understanding of design issues and analysis methods.