MTV Europe
MTV Europe

Author: Lauren Berger

Publisher: John Wiley & Sons

Published: 2006-12-06

Total Pages: 1025

ISBN-13: 0764584995

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Get the inside scoop on the hottest cities and destinations in Europe. From celeb-studded nightclubs in London to scuba-diving off Croatia, MTV Europe shows you where you want to be, with choices for every budget to help you travel the way you want to. Alternative accommodations, cheap eats, great clubs and bars, world-class museums, and offbeat attractions—you’ll find them all in MTV Europe. Check out a free podcast featuring authors of MTV Europe talking about their travels in Europe.

Global Communication
Global Communication

Author: Thomas L. McPhail

Publisher: John Wiley & Sons

Published: 2011-08-31

Total Pages: 417

ISBN-13: 1444358103

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Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike. Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pintak Covers the global war on terrorism and the substantial US investment in Iraqi media Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media

The Business of Media
The Business of Media

Author: David Croteau

Publisher: Pine Forge Press

Published: 2006

Total Pages: 340

ISBN-13: 9781412913157

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The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics.

Billboard
Billboard

Author:

Publisher:

Published: 1999-07-17

Total Pages: 116

ISBN-13:

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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Euro-English
Euro-English

Author: Sandra Mollin

Publisher: Gunter Narr Verlag

Published: 2006

Total Pages: 250

ISBN-13: 9783823362500

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Billboard
Billboard

Author:

Publisher:

Published: 2002-10-05

Total Pages: 92

ISBN-13:

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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Marketing
Marketing

Author: Gary Armstrong

Publisher: Pearson Educación

Published: 2003

Total Pages: 686

ISBN-13: 9789702604006

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Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Transnational Television Worldwide
Transnational Television Worldwide

Author: Jean K. Chalaby

Publisher: Bloomsbury Publishing

Published: 2004-11-26

Total Pages: 273

ISBN-13: 0857717480

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This book is the first to offer a global perspective on the unique contemporary media phenomenon of transnational television channels. It is also the first to compare their impact in different regions of the globe. Revealing great richness and diversity across some of the world's main geocultural regions (Europe, the Middle East, Africa, South Asia, Greater China and Latin America), international contributors with in-depth industry knowledge examine the place of these channels in the process of globalization, their impact on the nation-state and on regional culture and politics. The book also considers audiences and geocultural TV markets, providing new ways of thinking about the emerging transnational media order.