More Than A Name
Author: Melissa Davis
Publisher: AVA Publishing
Published: 2005
Total Pages: 243
ISBN-13: 2940373000
DOWNLOAD EBOOKAnnotation. Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers. Book jacket.