This text challenges students to think critically about global issues that affect the business environment and provides them with a wealth of pedagogical features that help cement learning. Its coverage includes the economic, political, social, legal, cultural, technological and financial environments. The book is truly global in coverage, with case studies and examples from all over the world, including Afghanistan, China, Sweden and Thailand. It also has a strong focus on ethics, responsibilities and sustainability and what this means for business organizations. Janet Morrison's writing style makes difficult concepts easy to understand and its clarity makes it suitable for students with English as a second language. New to this edition: - The theme of uncertainty in global contexts, examining how best to assess and confront the challenges of uncertainties and risks in the differing dimensions of the business environment - A chapter on the worldwide pandemic and the global business environment - Increased coverage of FDI, industrial policy and global communication - New coverage relating to race relations and decolonising the curriculum - 10 new cases, making a total of 52 cases, with all other cases fully updated - A brand new decision-making feature linked to some of the cases studies
Small Business Book Award Winner 2013, Small Business Book Awards The secrets of the UK's biggest online entrepreneurs revealed Thinking of starting a business? Already have a business online and looking to take it to the next level? The wonderful world wide web has made creating a start-up that much easier. Thousands of people are out there reaping the rewards the web can bring. If you want to join them, you've come to the right place. Profiling today's foremost web entrepreneurs, Lucy Tobin - who meets successful business founders every week writing an enterprise column for The Evening Standard – takes us through their start-up stories and maps out exactly what's made them so successful. You’ll hear first hand from the bright sparks behind some of the UK's top online businesses. With interviews, practical advice and insights, you'll learn how they did it, what they recommend, and how you can do it too.
Everyone wants to start their own business and there are many of books telling you how to go about it. The only trouble is that many of them are simply wrong. The Rebel Entrepreneur by Financial Times journalist Jonathan Moules explains why, in many cases, the received wisdom on entrepreneurship just isn't the best way of doing things. Full of examples of successful entrepreneurs, who've made the grade by doing things differently, this book will show you: - Why you don't need to stick to a business plan; - There's nothing wrong with learning from the ideas of others ; - Why, if things get tough, you should put your prices up; - How cutting costs can kill your business. The Rebel Entrepreneur is the alternative guide to starting your own business and succeeding that no entrepreneur can afford to be without.
The second edition of this innovative core textbook spans the service and manufacturing sectors, equipping readers to grasp and overcome the core challenges faced in planning, designing and implementing operations. The prestigious and well-respected author team takes a 'tasks and challenges' approach that marries theory to their extensive practical experience of running operations in high-profile business settings while reflecting their clear vision and personal philosophy of operations management. Packed with engaging learning features that truly bring the subject to life, the text provides a concise and real-world orientated look at the key parts of an operations manager's job. This textbook is an ideal course text for undergraduate, postgraduate and MBA students taking a module in operations management or manufacturing/services operations. New to this Edition: - New and greatly expanded coverage of the most relevant contemporary topics in OM, including corporate social responsibility and ethics, lean manufacturing, outsourcing vs. insourcing, and zero hour contracts - Over 30 new and updated cases from a wide range of international companies including Apple, Samsung and Uber - Increased focus on strategy with an expanded emphasis and new dedicated sections on improving operations that place OM firmly at the centre of organizational considerations
From international bestselling author Liz Climo comes You're Mom, a hilarious and relatable collection of original comics about motherhood Moms: they are there for us through the good, the bad, the scary, the sticky, and everything in between. They also read us a lot of picture books along the way, and now there’s a picture book just for them. Liz Climo brings her trademark wit and adorable drawings to You're Mom: a funny, honest, and sweet homage to motherhood. Detailing the ups and downs of mothering, along with the many paths to becoming a mom and the different types of motherhood, Climo pairs humorous observations with clever illustrations of baby animals and their mothers. With more than 100 beautiful drawings, You're Mom is a book for the new mom, the seasoned mom, anyone in a mom-like role, or anyone who has ever loved a mom. It’s a thank you to those taking on the challenging role of parenting - and it's also short and sweet, which means you can read it and then hopefully get some sleep!
All About Luna The Moon Pig - The Pig Who Hid. A Family Tale of Caring, Sharing, Rejection, Hope, Fun, Adventure, Happiness, Sadness, Love, Magic and Self Discovery. Dedicated to Families of Piggies and People Worldwide Luna Moon Pig is the cutest of pigs, with a moon face, chocolate-drop eyes, and the wiggliest of tails. The Millers adopt her, and give her to their daughter, Maria. But Moon Pig longs for her freedom, and she soon escapes! A friendly cardinal bird, and a wise owl accompany her on her adventure - a magical journey to a wild wood, and beyond. When Luna returns to her surrogate family, something is different! How has she changed? Who did she meet? She has made a discovery, and has a new philosophy about life! What she knows now will change her life, for good! This is a fairy tale for all ages, that tells of a kind of magic - the magic of self-belief! Luna The Moon Pig - a fairy-tale that came from real life! One day, author Suzy Davies was standing on the back porch step in the back yard of her house in Florida, taking in the evening sunset, when she saw a little black animal creep out from under the bushes! At first, Suzy thought it was one of the cats who lived in the neighborhood. But this animal did not move like a cat. It kept its nose to the ground, and rustled through leaves. It didn't sound like a cat, either. It made a squeaking sound! Suzy slowly approached the small animal, and to her surprise, it was a piggy! Sure enough, this little piggy was very shy, and when she saw Suzy, off she trotted! That same evening, Suzy put out lettuce and water for the her. She tried to make sure the piggy was fed and watered. The piggy was sighted for several days and nights. Suzy took notes as she observed her antics from the back window. Very quickly, Suzy came to realize that this cute shy piggy was a nocturnal animal. She liked to hide away from people, under the cover of the dark. Little did the piggy know how visible she was under the light of the Harvest Moon! At last, the runaway piggy was captured by a neighbour and returned to her owners to make a real life fairy-tale ending. Suzy could never forget the little piggy. "Ah, Luna, ...." Suzy thought, and the name fitted the lovable piggy very well. Suzy knew she had the seed of an idea for a children's book, and she set to work. When the first draft of her story was complete, she wondered who might be the best illustrator for her Luna piggy tale. Abracadabra! One person - and one person only - came to mind, Sheila Graber, the award-winning world-acclaimed animator for "Paddington Bear" and animator/illustrator for Kipling's "Just So" stories, who Suzy knew had an empathy for animals and animal tales. Suzy sent off an email to Sheila just to ask Sheila what she thought of her story. Suzy hoped Sheila would enjoy it, and enjoy it - Sheila did! Author and illustrator decided to collaborate on Luna's story "just for fun" and fully immersed themselves, day by day, in the creation of a book. Sheila enlisted the help of a real family to act as models for The Millers in her stunning rotoscoped cartoon-style drawings based on reality, which range from Whimsical to Wonderful! Sheila also dreamed up a special name - Moonwishes Magic - for Suzy's notion of making wishes under the light of a glowing moon. This magic seemed to touch everything the two collaborators did together, with text and images falling into place to make this enchanting tale a dream come true! Sheila read Luna The Moon Pig aloud to 6 year old Henry, who enjoyed the book so much that Sheila and Suzy decided this piggy tale was a tale to be shared. And here it is for everyone - children and adults - to enjoy!
"This book has been written by an experienced entrepreneur who has built a highly successful online business. He understands the challenges first hand, and gives readers invaluable advice about the how they too can make it big in the digital world." —Luke Johnson, Chairman Risk Capital partners and Financial Times columnist Online business can be a goldmine – or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to: Convert a brilliant idea into something that actually pays Get the funding you need to expand Build a great team of staff and advisers Keep the cash flowing Go global! Net Profit provides much needed inspiration and reassurance for would-be start ups and established businesses who want to do more online. "I wish this book had been written ten years ago when I first entered the e-commerce industry." —Glenn Fogel, EVP - Corporate Development and International, Priceline.com "David Soskin combines the insightful mind of a top consultant, the hardened vision of a serial entrepreneur, and the practicality of a successful businessman. Read this book!" - Robin Buchanan, Adviser/Board member of multiple companies, previously the Dean and President of London Business School and also the UK Senior Partner of Bain & Company, the leading global consulting firm.
We live in a world were people have become empowered. Consumers can contact companies directly and they can talk to each other with a powerful voice they never had before. Sticky Marketing takes into account these fundamental changes and provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks 'not what your marketing can do for you, but what your marketing can do for your customer'. Companies have to move away from the old marketing system of shouting messages at people to attracting them by providing value around their product or service - in other words by becoming 'sticky' or attractive. Grant Leboff argues that it is not 'return on investment' that matters but 'return on engagement', not your unique sales point (or USP), but your customer engagement point (your CEP), that will make the difference in today's cluttered marketplace. Sticky Marketing proves that marketing should now be about value creation if you want to truly engage with your customers. It is only by providing value that you can win the battle for customer attention - stop shouting and start a conversation.
This new edition of the wildly popular cocktail book features revised and updated texts and a bold new cover. Sixty of the world's coolest and most influential women are the inspiration for this refreshing and fun collection of drink recipes that are sure to bring extra zest to your cocktail shaker. Free the Tipple pays tribute to a brilliant range of diverse women from the 20th century to today who have made waves in entertainment, the arts, politics, fashion, literature, sports, and science, including Frida Kahlo, Rihanna, Serena Williams, Virginia Woolf, Yoko Ono, Zaha Hadid, Marlene Dietrich, Zadie Smith, and more. Each double-page spread features a recipe crafted to reflect its namesake's personality, style, or legacy. This ranges from The Gloria Steinem, which uses a complex liquor with a radical twist, to The Beyoncé, made, of course, with lemonade. The cocktails are simple to make, kitchen-tested, and incorporate easy-to-find ingredients. Snappy, informative biographies, illustrated with vibrant portraits, offer revealing insights into the women's lives. This highly original guide to delicious beverages is a perfect gift for those in your life who encourage and inspire you.
The 30 Day MBA in Business Finance provides a complete 'course' in business finance, covering thirteen key topics which fall under three main headings - the fundamentals of business finance, corporate capital structures and financial strategies and special topics. Learn what they teach you at the world's top accountancy firms and Business Schools and why it matters to you. With guidance on understanding financial reports, assessing the credit worthiness of business partners, determining profitable strategies, raising finance and ensuring proper records, The 30 Day MBA in Business Finance contains everything you need to eliminate gaps in your financial knowledge, think like a financial strategist and become a top manager. Online supporting resources for this book include a bonus chapter on business communication, self-test question and answers and appendices.
