Pale Blue Dot
Pale Blue Dot

Author: Carl Sagan

Publisher: Ballantine Books

Published: 2011-07-06

Total Pages: 386

ISBN-13: 0307801012

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“Fascinating . . . memorable . . . revealing . . . perhaps the best of Carl Sagan’s books.”—The Washington Post Book World (front page review) In Cosmos, the late astronomer Carl Sagan cast his gaze over the magnificent mystery of the Universe and made it accessible to millions of people around the world. Now in this stunning sequel, Carl Sagan completes his revolutionary journey through space and time. Future generations will look back on our epoch as the time when the human race finally broke into a radically new frontier—space. In Pale Blue Dot, Sagan traces the spellbinding history of our launch into the cosmos and assesses the future that looms before us as we move out into our own solar system and on to distant galaxies beyond. The exploration and eventual settlement of other worlds is neither a fantasy nor luxury, insists Sagan, but rather a necessary condition for the survival of the human race. “Takes readers far beyond Cosmos . . . Sagan sees humanity’s future in the stars.”—Chicago Tribune

Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Lunar Science: A Post - Apollo View
Lunar Science: A Post - Apollo View

Author: Stuart Ross Taylor

Publisher: Elsevier

Published: 2016-06-06

Total Pages: 393

ISBN-13: 1483136906

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Lunar Science: A Post-Apollo View: Scientific Results and Insights from the Lunar Samples explains the scientific results and discoveries of the manned Apollo lunar missions as they are understood. The emphasis is less on sample description and data and more on the interpretative aspects of the study, with the aim of providing a coherent story of the evolution of the moon and its origin as revealed by the lunar samples and the Apollo missions. This text has seven chapters; the first of which provides a historical background of efforts to study the moon prior to the Apollo missions, including lunar photogeologic mapping and direct exploration by spacecraft. Attention then turns to the Apollo missions and the lunar samples collected, beginning with Apollo 11 that landed on the moon on July 20, 1969 and followed by more missions. The next chapter describes the geology of the moon, with emphasis on craters, central peaks and peak rings, the large ringed basins, rilles, and maria lava flows. The reader is also introduced to the nature of the lunar surface material, the maria basalts, the highlands, and the moon's interior. This book concludes with a discussion on the evidence that has been gathered by the Apollo missions that offers insights into the origin and evolution of the moon. An epilogue reflects on the usefulness of manned space flight. This book will appeal to lunar scientists as well as to those with an interest in astronomy and space exploration.

A Framework for K-12 Science Education
A Framework for K-12 Science Education

Author: National Research Council

Publisher: National Academies Press

Published: 2012-02-28

Total Pages: 400

ISBN-13: 0309214459

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Science, engineering, and technology permeate nearly every facet of modern life and hold the key to solving many of humanity's most pressing current and future challenges. The United States' position in the global economy is declining, in part because U.S. workers lack fundamental knowledge in these fields. To address the critical issues of U.S. competitiveness and to better prepare the workforce, A Framework for K-12 Science Education proposes a new approach to K-12 science education that will capture students' interest and provide them with the necessary foundational knowledge in the field. A Framework for K-12 Science Education outlines a broad set of expectations for students in science and engineering in grades K-12. These expectations will inform the development of new standards for K-12 science education and, subsequently, revisions to curriculum, instruction, assessment, and professional development for educators. This book identifies three dimensions that convey the core ideas and practices around which science and engineering education in these grades should be built. These three dimensions are: crosscutting concepts that unify the study of science through their common application across science and engineering; scientific and engineering practices; and disciplinary core ideas in the physical sciences, life sciences, and earth and space sciences and for engineering, technology, and the applications of science. The overarching goal is for all high school graduates to have sufficient knowledge of science and engineering to engage in public discussions on science-related issues, be careful consumers of scientific and technical information, and enter the careers of their choice. A Framework for K-12 Science Education is the first step in a process that can inform state-level decisions and achieve a research-grounded basis for improving science instruction and learning across the country. The book will guide standards developers, teachers, curriculum designers, assessment developers, state and district science administrators, and educators who teach science in informal environments.

Rocket Men
Rocket Men

Author: Robert Kurson

Publisher: Random House

Published: 2018-04-03

Total Pages: 402

ISBN-13: 0812988728

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NEW YORK TIMES BESTSELLER • The riveting inside story of three heroic astronauts who took on the challenge of mankind’s historic first mission to the Moon, from the bestselling author of Shadow Divers. “Robert Kurson tells the tale of Apollo 8 with novelistic detail and immediacy.”—Andy Weir, #1 New York Times bestselling author of The Martian and Artemis By August 1968, the American space program was in danger of failing in its two most important objectives: to land a man on the Moon by President Kennedy’s end-of-decade deadline, and to triumph over the Soviets in space. With its back against the wall, NASA made an almost unimaginable leap: It would scrap its usual methodical approach and risk everything on a sudden launch, sending the first men in history to the Moon—in just four months. And it would all happen at Christmas. In a year of historic violence and discord—the Tet Offensive, the assassinations of Martin Luther King, Jr., and Robert Kennedy, the riots at the Democratic National Convention in Chicago—the Apollo 8 mission would be the boldest, riskiest test of America’s greatness under pressure. In this gripping insider account, Robert Kurson puts the focus on the three astronauts and their families: the commander, Frank Borman, a conflicted man on his final mission; idealistic Jim Lovell, who’d dreamed since boyhood of riding a rocket to the Moon; and Bill Anders, a young nuclear engineer and hotshot fighter pilot making his first space flight. Drawn from hundreds of hours of one-on-one interviews with the astronauts, their loved ones, NASA personnel, and myriad experts, and filled with vivid and unforgettable detail, Rocket Men is the definitive account of one of America’s finest hours. In this real-life thriller, Kurson reveals the epic dangers involved, and the singular bravery it took, for mankind to leave Earth for the first time—and arrive at a new world. “Rocket Men is a riveting introduction to the [Apollo 8] flight. . . . Kurson details the mission in crisp, suspenseful scenes. . . . [A] gripping book.”—The New York Times Book Review

Death By Black Hole
Death By Black Hole

Author: Neil deGrasse Tyson

Publisher: W. W. Norton & Company

Published: 2007-01-16

Total Pages: 392

ISBN-13: 9780393062243

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A collection of essays on the cosmos, written by an American Museum of Natural History astrophysicist, includes "Holy Wars," "Ends of the World," and "Hollywood Nights."

A Kill in the Morning
A Kill in the Morning

Author: Graeme Shimmin

Publisher: Random House

Published: 2014-06-19

Total Pages: 386

ISBN-13: 1448171636

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‘I don’t like killing, but I’m good at it. Murder isn’t so bad from a distance, just shapes popping up in my scope. Close-up work though – a garrotte around a target’s neck or a knife in their heart – it’s not for me. Too much empathy, that’s my problem. Usually. But not today. Today is different . . . ‘ The year is 1955 and something is very wrong with the world. It is fourteen years since Churchill died and the Second World War ended. In occupied Europe, Britain fights a cold war against a nuclear-armed Nazi Germany. In Berlin the Gestapo is on the trail of a beautiful young resistance fighter, and the head of the SS is plotting to dispose of an ailing Adolf Hitler and restart the war against Britain and her empire. Meanwhile, in a secret bunker hidden deep beneath the German countryside, scientists are experimenting with a force far beyond their understanding. Into this arena steps a nameless British assassin, on the run from a sinister cabal within his own government, and planning a private war against the Nazis. And now the fate of the world rests on a single kill in the morning . . .

Good Economics for Hard Times
Good Economics for Hard Times

Author: Abhijit V. Banerjee

Publisher: PublicAffairs

Published: 2019-11-12

Total Pages: 398

ISBN-13: 1541762878

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The winners of the Nobel Prize show how economics, when done right, can help us solve the thorniest social and political problems of our day. Figuring out how to deal with today's critical economic problems is perhaps the great challenge of our time. Much greater than space travel or perhaps even the next revolutionary medical breakthrough, what is at stake is the whole idea of the good life as we have known it. Immigration and inequality, globalization and technological disruption, slowing growth and accelerating climate change--these are sources of great anxiety across the world, from New Delhi and Dakar to Paris and Washington, DC. The resources to address these challenges are there--what we lack are ideas that will help us jump the wall of disagreement and distrust that divides us. If we succeed, history will remember our era with gratitude; if we fail, the potential losses are incalculable. In this revolutionary book, renowned MIT economists Abhijit V. Banerjee and Esther Duflo take on this challenge, building on cutting-edge research in economics explained with lucidity and grace. Original, provocative, and urgent, Good Economics for Hard Times makes a persuasive case for an intelligent interventionism and a society built on compassion and respect. It is an extraordinary achievement, one that shines a light to help us appreciate and understand our precariously balanced world.