Engagement Marketing
Engagement Marketing

Author: Gail F. Goodman

Publisher: John Wiley & Sons

Published: 2012-05-01

Total Pages: 224

ISBN-13: 1118101022

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A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade. You'll learn how to attract new prospects—as well as how to increase repeat sales—using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your business Understand why engagement is so important—and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.

Appointment Book
Appointment Book

Author: Desired Creatives Appointment Books

Publisher:

Published: 2020-01-16

Total Pages: 126

ISBN-13: 9781661395414

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HAIR SALON APPOINTMENT BOOK Each week easily seen on a 2-page layout, Monday through Friday Time period from 8AM - 9PM with 15 minute blocks Appointment book size extra large 8.5" x 11" with wide columns to keep your schedule orderly Personal appointment book ALSO includes a Contacts list at the front of the book Glossy finish cover design Keep at the front desk and take appointments or stylists can use it as a personal planner! Perfect New Years and Christmas gift for hair salon owners! TAKE A LOOK INSIDE!: )

The Modern Detective
The Modern Detective

Author: Tyler Maroney

Publisher: Penguin

Published: 2020-09-29

Total Pages: 274

ISBN-13: 1594632596

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A fascinating examination of the world of private investigators by a 21st-century private eye. Today's world is complicated: companies are becoming more powerful than nations, the lines between public and corporate institutions grow murkier, and the internet is shredding our privacy. To combat these onslaughts, people everywhere -- rich and not so rich, in business and in their personal lives -- are turning away from traditional police, lawyers, and government regulators toward a new champion: the private investigator. As a private investigator, Tyler Maroney has traveled the globe, overseeing sensitive investigations and untying complicated cases for a wide array of clients. In his new book, he shows that it's private eyes who today are being called upon to catch corrupt politicians, track down international embezzlers, and mine reams of data to reveal which CEOs are lying. The tools Maroney and other private investigators use are a mix of the traditional and the cutting edge, from old phone records to computer forensics to solid (and often inspired) street-level investigative work. The most useful assets private investigators have, Maroney has found, are their resourcefulness and their creativity. Each of the investigations Maroney explores in this book highlights an individual case and the people involved in it, and in each account he explains how the transgressors were caught and what lessons can be learned from it. Whether the clients are a Middle Eastern billionaire whose employees stole millions from him, the director of a private equity firm wanting a background check on a potential hire (a known convicted felon), or creditors of a wealthy American investor trying to recoup their money after he fled the country to avoid bankruptcy, all of them hired private investigators to solve problems the authorities either can't or won't touch. In an era when it's both easier and more difficult than ever to disappear after a crime is committed, it's the modern detective people are turning to for help, for revenge, and for justice.

The New Deal
The New Deal

Author: Michael Hiltzik

Publisher: Simon and Schuster

Published: 2011-09-13

Total Pages: 514

ISBN-13: 1439154481

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From first to last the New Deal was a work in progress, a patchwork of often contradictory ideas.

Founding Sales
Founding Sales

Author: Peter R Kazanjy

Publisher:

Published: 2020-08-04

Total Pages: 428

ISBN-13: 9781734505115

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This book is specifically targeted for founders who find themselves at the point where they need to transition into a selling role. Specifically founders who are leading organizations that have a B2B, direct sales model that involves sales professionals engaging in verbal, commercial conversations with buyers. Moreover, many examples in this book will be targeted specifically to the realm of B2B SAAS software, and specifically as regards new, potentially innovative or disruptive offerings that are being brought to market for the first time. In short, direct sales of the sort a B2B SAAS software startup would engage in. With that said, if you are looking to be a first time salesperson, transitioning in from another type of role, or fresh out of school, in an organization that meets those characteristics above, you will get value out of this book. Similarly, if you are a first time sales manager, either of the founder type, or a sales individual contributor who is transitioning into that role, again, in an organization who meets the criteria above, you will also get value from this book.

Encyclopedia of Modern Political Thought (set)
Encyclopedia of Modern Political Thought (set)

Author: Gregory Claeys

Publisher: CQ Press

Published: 2013-08-20

Total Pages: 943

ISBN-13: 1506317588

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This groundbreaking new work explores modern and contemporary political thought since 1750, looking at the thinkers, concepts, debates, issues, and national traditions that have shaped political thought from the Enlightenment to post-modernism and post-structuralism. Encyclopedia of Modern Political Thought is two-volume A to Z reference that provides historical context to the philosophical issues and debates that have shaped attitudes toward democracy, citizenship, rights, property, duties, justice, equality, community, law, power, gender, race, and legitimacy over the last three centuries. It profiles major and minor political thinkers, and the national traditions, both Western and non-Western, which continue to shape and divide political thought. More than 200 scholars from leading international research institutions and organizations have provided signed entries that offer comprehensive coverage of: Thought of regions and countries, including African political thought, American political thought , Australasian political thought (Australian and New Zealand), Chinese political thought, Indian political thought, Islamic political Thought, Japanese political thought, and more Thought regarding contemporary issues such as abortion, affirmative action, animal rights, European integration, feminism, humanitarian intervention, international law, race and racism, and more The ideological spectrum from Marxism to neoconservatism, including anarchism, conservatism, Darwinism and Social Darwinism, Engels, fascism, the Frankfurt School, Lenin and Leninism, socialism, and more Connections of political thought to key areas of politics and other disciplines such as economics, psychology, law, and religion Notable time periods of political thought since 1750 Concepts including class, democratic theory, liberalism, nationalism, natural and human rights, and theories of the state Theorists and political intellectuals, both Western and non-Western including John Adams, Edmund Burke, Mohandas Gandhi, Immanuel Kant, Ayatollah Khomeini, Ernst Friedrich Schumacher, George Washington, and Mary Wollstonecraft