The Emerald Handbook of ICT in Tourism and Hospitality
The Emerald Handbook of ICT in Tourism and Hospitality

Author: Azizul Hassan

Publisher: Emerald Group Publishing

Published: 2020-11-30

Total Pages: 582

ISBN-13: 1839826908

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The Emerald Handbook of ICT in Tourism and Hospitality incorporates key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes.

Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing
Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing

Author: Azman, Norhidayah

Publisher: IGI Global

Published: 2024-10-03

Total Pages: 422

ISBN-13:

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In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices.

e-Consumers in the Era of New Tourism
e-Consumers in the Era of New Tourism

Author: Erkan Sezgin

Publisher: Springer

Published: 2016-01-20

Total Pages: 146

ISBN-13: 9811000875

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This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

An SPSS Guide for Tourism, Hospitality and Events Researchers
An SPSS Guide for Tourism, Hospitality and Events Researchers

Author: Rahul Pratap Singh Kaurav

Publisher: Routledge

Published: 2020-12-14

Total Pages: 418

ISBN-13: 1000176703

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This is the first book to provide the student of tourism, hospitality and events with all that they need to undertake statistical analysis using SPSS for research in their industry. Employing examples directly from the tourism, hospitality and events sector, it provides a comprehensive explanation on how appropriate statistical tools and methods can be identified for this research context and provides a step-by-step demonstration on how to carry out the chosen statistical operations. Each chapter opens with a sector-specific case study reflecting current research trends and issues from a range of different countries that are affecting the industry today. It is followed by an examination of the SPSS procedures relating to the case study and various solutions are offered. The implementation of clear, step-by-step demonstrations on how to carry out statistical operations using a combination of screenshots, diagrams, and tables aids the reader’s understanding. Chapters close with thorough guidance on how to appropriately write up interpretations of the research in a report. Research implications and recommendations for tourism and hospitality businesses are also provided, to enable them to successfully create and manage research strategies in action. Adopting an interdisciplinary perspective and written by a range of industry experts from all over the globe, this book will be essential for all students and researchers in the field of tourism, hospitality, and events as well as all those in related fields with an interest in statistical data analysis.

Information and Communication Technologies in Tourism 2013
Information and Communication Technologies in Tourism 2013

Author: Lorenzo Cantoni

Publisher: Springer Science & Business Media

Published: 2013-11-18

Total Pages: 580

ISBN-13: 3642363091

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​The papers presented in this volume advance the state of the art in social media and Web 2.0, electronic tourism marketing, web site and search engine optimization, technology adoption and diffusion, online communities, tourism management and decision support, eLearning, mobile technologies and applications in tourism, recommender systems, e-intermediaries and networks in tourism, customer research in e-tourism and user generated content. The volume collects research papers of prominent scholars from around the world with a disciplinary background in the fields of social or computer sciences. The book covers the most significant topics within the study field of electronic tourism and addresses both, academics and practitioners interested in the latest advances in the electronic travel and tourism domain.

Handbook of Research on Individualism and Identity in the Globalized Digital Age
Handbook of Research on Individualism and Identity in the Globalized Digital Age

Author: Topor, F. Sigmund

Publisher: IGI Global

Published: 2016-08-15

Total Pages: 672

ISBN-13: 1522505237

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Globalization has shifted perspectives on individualism and identity as cultural exchange occurs more rapidly in an age of heightened connectivity. As technology connects those around the world, it too helps to provoke a shift in the autonomy of individuals. The Handbook of Research on Individualism and Identity in the Globalized Digital Age is an essential resource for researchers, professionals, and graduate-level students. This book explores and explains how globalization has impacted humans with specific emphasis on education and human development. This research-based publication presents critical perspectives on universal changes that are occurring due to globalization.

The Emerald Handbook of ICT in Tourism and Hospitality
The Emerald Handbook of ICT in Tourism and Hospitality

Author: Azizul Hassan

Publisher: Emerald Group Publishing

Published: 2020-11-30

Total Pages: 660

ISBN-13: 1839826886

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The Emerald Handbook of ICT in Tourism and Hospitality incorporates key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes.