A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.
Outstanding collection of nearly 200 crowd-pleasing mental magic feats requiring no special equipment. Author offers insider's tips and expert advice on techniques, presentation, diversions, patter, staging, more.
In this timely volume, James E. Katz, a leading authority on social consequences of communication technology, analyzes the way new mobile telecommunications affect daily life both in the United States and around the world. Magic in the Air is the most wide-ranging analysis of mobile communication to date. Katz investigates the spectrum of social aspects of the cell phone's impact on society and the way social forces affect the use, display, and re-configuration of the cell phone. Surveying the mobile phone's current and emerging role in daily life, Katz finds that it provides many benefits for the user, and that some of these benefits are subtle and even counter-intuitive. He also identifies ways the mobile phone has not been entirely positive. After reviewing these he outlines some steps to ameliorate the mobile phone's negative effects. Katz also discusses use and abuse of mobile phones in educational settings, where he finds that their use is eroding students' participation in class even as it is helping them to cheat on exams and cut class. Parents no longer object to their children having mobile phones in class in a post-Columbine and 9/11 era; instead they are pressing schools to change their rules to allow students to have their phones available during class. And mobile phone misbehavior is by no means limited to students: Katz finds that teachers are increasingly taking calls in the middle of class, even interrupting their own lectures to answer what they claim are important calls. In keeping with the book's title, Katz explores the often overlooked psychic and religious uses of the mobile phone, an area that has only recently begun to command scholarly interest. Magic in the Air will be essential reading for communications specialists, sociologists, and social psychologists.
A guide to England’s rich history of magical lore and practice “for readers of works like Harry Potter who have grown up a bit into wanting to know more” (The Hermetic Library). Through experiments to try and places to visit, as well as a historical exploration of magic and interviews with leading magicians, The Book of English Magic will introduce you to the extraordinary world that lies beneath the surface. Magic runs through the veins of English history, part of daily life from the earliest Arthurian legends to Aleister Crowley to the novels of Tolkien and Philip Pullman, and from the Druids to Freemasonry and beyond. Richly illustrated and deeply knowledgeable, this book is an invaluable source for anyone curious about magic and wizardry, or for sophisticated practitioners seeking to expand their knowledge. “Playful and serious, respectful and amused . . . this will remain the standard work for years to come.” —The Sunday Telegraph “A magical mystery tour.” —The Times “Fabulous.” —Daily Express “Lucid and wonderfully easy to read . . . While it is indeed a perfect book for the ‘intelligent novice’ it’s far more than that—it’s a serious, in-depth survey of a massive topic.” —WitchVox “An accessible and immensely readable book . . . A fascinating insight into a hidden world.” —Booksquawk
Easy-to-read, step-by-step instructions for ten magic tricks that can be performed with a dollar bill, yarn, ruler, playing cards, and other common items.
A mobile phone is something that gives you the whole world at the touch of your finger - but this book is even better. Magic Mobile is a collection of thirty 'pre-loaded' new text files in a no-fuss, non-digital entertainment system. In a volume that succeeds Matchbox Theatre and Pocket Playhouse, each of these short comic masterpieces displays Michael Frayn's unique genius in forever capturing life's latest absurdities. Tune in to the BBC Radio 4 adaptation of Magic Mobile 13 May, 20 May, 27 May, 3 June. Michael Frayn's eleven novels include Towards the End of the Morning, Headlong, Spies and Skios. His seventeen plays range from Noises Off to Copenhagen.
Abracadabra ! Hocus-pocus! Allakazam! Happis crappis! Say it together now-magic! Take a peek inside the magician's secret wardrobe to discover the tricks of the trade, the tales of derring-do, and the people who made the magic happen. Demystifying the mystical is the popular, raucous, ready-to-trick-his-own-mother Bart King! But what, you may ask, can Bart do? He can show the ways of the most secretive magicians in the world.
DIVIllustrations, simple instructions for performing over 100 tricks, including The Inexhaustible Hat, The Chinese Rings, Steel Through Steel, Fingers That See, much more. /div
