General Studies
Author: Southern Illinois University (System)
Publisher:
Published: 1965
Total Pages: 164
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author: Southern Illinois University (System)
Publisher:
Published: 1965
Total Pages: 164
ISBN-13:
DOWNLOAD EBOOKAuthor: Charles W. Lamb
Publisher:
Published: 2010
Total Pages: 326
ISBN-13: 9781439040515
DOWNLOAD EBOOKAuthor: Charles W. Lamb
Publisher: South Western Educational Publishing
Published: 2009
Total Pages: 0
ISBN-13: 9780324789287
DOWNLOAD EBOOKTable of Contents Part One: THE WORLD OF MARKETING 1. Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Social Responsibility, Ethics, and the Marketing Environment. 4. Developing a Global Vision. Part Two: ANALYZING MARKET OPPORTUNITIES 5. Consumer Decision Making. 6. Business Marketing. 7. Segmenting and Targeting Markets. 8. Decision Support Systems and Marketing Research. Part Three: PRODUCT DECISIONS 9. Product Concepts. 10. Developing and Managing Products. 11. Services and Nonprofit Organization Marketing. Part Four: PLACE (DISTRIBUTION) DECISIONS 12. Marketing Channels and Supply Chain Management. 13. Retailing. Part Five: PROMOTION DECISIONS 14. Integrated Marketing Communication. 15. Advertising and Public Relations. 16. Sales Promotion and Personal Selling. Part Six: PRICING DECISIONS 17. Pricing Concepts. 18. Setting the Right Price. Part Seven: TECHNOLOGY-DRIVEN MARKETING 19. Customer Relationship Management.
Author:
Publisher: Prentice Hall
Published: 1990
Total Pages: 1302
ISBN-13:
DOWNLOAD EBOOKCOMPUTERS-OPERATING SYSTEMS
Author:
Publisher:
Published: 1962
Total Pages: 60
ISBN-13:
DOWNLOAD EBOOKAuthor: Jagdish Prasad (ed. By)
Publisher: Mittal Publications
Published: 2005-01-01
Total Pages: 374
ISBN-13: 9788170997443
DOWNLOAD EBOOKAuthor: North Central Regional Committee on Dairy Marketing Research
Publisher:
Published: 1962
Total Pages: 142
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1966
Total Pages: 198
ISBN-13:
DOWNLOAD EBOOKAuthor: Jagdish Prasad
Publisher: Mittal Publications
Published: 1995
Total Pages: 284
ISBN-13: 9788170996156
DOWNLOAD EBOOKContributed articles.
Author: Charles W. Lamb
Publisher:
Published: 2015
Total Pages: 359
ISBN-13: 9780170276399
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