MKTG, 5th  Edition
MKTG, 5th  Edition

Author: Charles W. Lamb

Publisher: Cengage Canada

Published: 2021-01-04

Total Pages: 33

ISBN-13: 0176910077

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MKTG, Fifth Canadian Edition, provides Introduction to Marketing students with an engaging learning experience. The growth of this text over the last 10 years has been shaped not only by reviews from instructors teaching the course, but also by focus groups with over 400 students. The engaging layout, where we consider the pedagogical value of photos, graphics, and white space, is one of the hallmarks of MKTG that students consistently comment they like the most. Within this thoroughly revised and updated edition, we have included over 175 new photos and figures, new feature boxes, and a new continuing case featuring Canadian company, Awake Chocolate. With MKTG, Fifth Canadian Edition, students not only learn the fundamentals of Marketing, but they also develop their soft skills, better preparing them for their careers!

Marketing
Marketing

Author: Charles W. Lamb

Publisher: Oxford University Press, USA

Published: 2015

Total Pages: 0

ISBN-13: 9780199079926

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Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester. Marketing 5th Edition covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts

Sport Marketing
Sport Marketing

Author: Windy Dees

Publisher: Human Kinetics

Published: 2021-03-12

Total Pages: 490

ISBN-13: 1492594628

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"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--

The Marketing Plan
The Marketing Plan

Author: William A. Cohen

Publisher: John Wiley & Sons

Published: 2005-12-09

Total Pages: 3

ISBN-13: 047175529X

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The Marketing Plan, 5th Edition gives students the knowledge, tools, and techniques they need to develop marketing plans like the pros. Throughout the text, step-by-step procedures guide students through each phase in creating marketing plans??from scanning the environment and establishing goals and objectives, to developing marketing strategies and tactics, to presenting and implementing the plan, and everything in between. This text is not just a how-to book; it also explains the importance of a well-formulated marketing plan and encourages student participation through activities. Moreover, it contains seven actual student marketing plans which can be used as models. This text can be used as a supplement to another text, or as a stand-alone in a Principles of Marketing, Marketing Management, Strategic Marketing, Entrepreneurship, or Internet Marketing course.

MKTG 8
MKTG 8

Author: Charles Lamb

Publisher: Cengage Learning

Published: 2014-02-10

Total Pages: 432

ISBN-13: 9781285432625

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4LTPress solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Sports and Entertainment Marketing
Sports and Entertainment Marketing

Author: Ken Kaser

Publisher: Cengage Learning

Published: 2008

Total Pages: 0

ISBN-13: 9780538445146

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This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA preparation.

MKTG
MKTG

Author: Charles W. Lamb

Publisher: Cengage Learning

Published: 2018-05-07

Total Pages: 400

ISBN-13: 9781337671842

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Learn Marketing YOUR Way with MKTG! MKTG’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG MindTap allows you to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you’ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it’s time to study, everything you’ve flagged or noted can be gathered into a guide you can organize. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

MKTG5
MKTG5

Author: Joe F. Hair

Publisher: Cengage AU

Published: 2023-01-12

Total Pages: 29

ISBN-13: 0170453936

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MKTG5 offers a unique blended learning solution for instructors and students in introductory marketing subjects, in the university and vocational sectors. Paving a new way to both teach and learn, MKTG5 is designed to truly connect with today's busy, digitally focused student. The content in the easy-to-read text with tear-out review cards combines with an optional online component on the MindTap eLearning platform. New content covered in MKTG5 includes marketing and law, and emerging technologies.

Marketing Research
Marketing Research

Author: Steve D'Alessandro

Publisher: Cengage AU

Published: 2020-06-18

Total Pages: 650

ISBN-13: 0170438961

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Marketing Research, 5e equips students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. For analysing data, the text covers both SPSS and Excel outputs. This text is indispensable for students studying marketing research in any business or marketing course. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap

Essentials of Health Care Marketing
Essentials of Health Care Marketing

Author: Berkowitz

Publisher: Jones & Bartlett Publishers

Published: 2016-08-15

Total Pages: 609

ISBN-13: 1284094316

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Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.