The Mirror Makers
The Mirror Makers

Author: Stephen R. Fox

Publisher: University of Illinois Press

Published: 1984

Total Pages: 432

ISBN-13: 9780252066597

DOWNLOAD EBOOK

Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s. --Publisher.

Prove It before You Promote It
Prove It before You Promote It

Author: Steve Cuno

Publisher: John Wiley & Sons

Published: 2008-11-17

Total Pages: 214

ISBN-13: 0470462604

DOWNLOAD EBOOK

Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplace—and how you can use that to your advantage.