Mirror Makers Proof
Author: Clare Colvin
Publisher: Hutchinson
Published: 2003-06-05
Total Pages: 416
ISBN-13: 9780091888503
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Author: Clare Colvin
Publisher: Hutchinson
Published: 2003-06-05
Total Pages: 416
ISBN-13: 9780091888503
DOWNLOAD EBOOKAuthor: Stephen R. Fox
Publisher: University of Illinois Press
Published: 1984
Total Pages: 432
ISBN-13: 9780252066597
DOWNLOAD EBOOKStephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s. --Publisher.
Author: Steve Cuno
Publisher: John Wiley & Sons
Published: 2008-11-17
Total Pages: 214
ISBN-13: 0470462604
DOWNLOAD EBOOKCombining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplace—and how you can use that to your advantage.
Author: Вадим Зеланд
Publisher: Litres
Published: 2019-11-18
Total Pages: 641
ISBN-13: 5042032169
DOWNLOAD EBOOKTransurfing is a powerful technology of managing reality. Apply it – and life will begin to change under YOUR order. The goal during using Transurfing doesn't reached, but implemented for the most part itself. It's impossible to believe , but only at first sight. The ideas presented in the book have already found practical confirmation. Those who tried to do the Transurfing, was surprised, bordering on delight. The surrounding world of Transurfer is inexplicably changing before our eyes.
Author: United States. Bureau of the Census
Publisher:
Published: 1956
Total Pages: 54
ISBN-13:
DOWNLOAD EBOOKAuthor: Thomas Heinrich
Publisher: Ohio State University Press
Published: 2004
Total Pages: 278
ISBN-13: 0814209769
DOWNLOAD EBOOKAt the core of Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. Its first big commercial success was Kotex, which came from sanitary wound bandages developed in World War I. Similarly, Kleenex evolved from Army gas mask filters into disposable handkerchiefs and became the company's most reliable profit maker. Finally, Huggies turned Kimberly-Clark into a leading player in the highly competitive diaper market of the 1970s and 1980s. In addition to tracing Kimberly-Clark's fascinating history of technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing. When Kotex first arrived on the scene in the 1920s, menstrual hygiene was burdened with cultural taboos that made it impossible for many women to ask the (inevitably male) pharmacist for a sanitary napkin. To solve such vexing marketing problems, Kimberly-Clark invented the artificial word Kotex and inserted it into consumer vocabulary through massive advertising campaigns. Making it easier for women to shop for the new product. Kimberly-Clark also recommended that stores place boxes of Kotex on the counter where women could help themselves without embarrassing conversation, thus pioneering the concept of self-service.
Author: United States Centennial Commission
Publisher:
Published: 1876
Total Pages: 652
ISBN-13:
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