Mine Your Language
Mine Your Language

Author: Abhishek Borah

Publisher: Penguin Random House India Private Limited

Published: 2024-03-18

Total Pages: 370

ISBN-13: 935708939X

DOWNLOAD EBOOK

Statutory warning: Language is a minefield. Words that firms and consumers use can be dealbreakers! Today, firms have many language-based decisions to make—from the brand name to the language of their annual reports to what they should or shouldn’t say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and attitudes. What the firm communicates and what consumers say have an impact on consumer attitudes, satisfaction, loyalty, and ultimately, on a firm's sales, market share and profits. In this book, Abhishek Borah meticulously and marvellously showcases the influence of language on business. Through examples ranging from Toyota to Tesla and Metallica to Mahatma Gandhi, you will read about how to improvise on social media, how changing the use of simple pronouns like ‘we’ and ‘you’ can affect a firm’s bottom line, how to spot a fake review online and much more. So whether you are just inquisitive about the role of language in affecting consumer and company behaviour or a student wondering about the utility of language analysis in understanding them, Mine Your Language will teach you to use language to influence, engage and predict!

The Language Instinct
The Language Instinct

Author: Steven Pinker

Publisher: Harper Collins

Published: 2010-12-14

Total Pages: 578

ISBN-13: 0062032526

DOWNLOAD EBOOK

"A brilliant, witty, and altogether satisfying book." — New York Times Book Review The classic work on the development of human language by the world’s leading expert on language and the mind In The Language Instinct, the world's expert on language and mind lucidly explains everything you always wanted to know about language: how it works, how children learn it, how it changes, how the brain computes it, and how it evolved. With deft use of examples of humor and wordplay, Steven Pinker weaves our vast knowledge of language into a compelling story: language is a human instinct, wired into our brains by evolution. The Language Instinct received the William James Book Prize from the American Psychological Association and the Public Interest Award from the Linguistics Society of America. This edition includes an update on advances in the science of language since The Language Instinct was first published.

Mine, All Mine!
Mine, All Mine!

Author: Ruth Heller

Publisher: Penguin

Published: 1999-10-01

Total Pages: 0

ISBN-13: 0698117972

DOWNLOAD EBOOK

Perfect for introductory grammar and language arts lessons! What is a pronoun? How do you use it? Do you say, "These candies are for him and me"—or "he and I?" Explore language and discover how to use pronouns and their many forms from personal to reflexive to demonstrative. Praise for Mine, All Mine!: “Once again, Heller has taken a part of speech and made its function perfectly and entertainingly clear. ... From cover to cover, the stylishly drawn, brilliantly colored, double-paged illustrations grab readers and don't let go. ... Who would have thought pronouns could be such fun?”—School Library Journal “Bold, handsome illustrations accompanied by a jaunty, rhymed text demonstrate their importance ... with all the panache of a Madison Avenue publicity campaign. ... Language teachers, rejoice!”—The Horn Book About the Explore! series: Dedicated to helping children learn a variety of nonfiction subjects, the Explore series uses pitch-perfect rhyming text and brilliantly illustrated images to make learning fun. Books in the series: Explore Language 1. Behind the Mask: A Book About Prepositions 2. Cache of Jewels: And Other Collective Nouns 3. Fantastic! Wow! and Unreal!: A Book About Interjections and Conjunctions 4. Kites Sail High: A Book About Verbs 5. Many Luscious Lollipops: A Book About Adjectives 6. Mine, All Mine!: A Book About Pronouns 7. Merry-Go-Round: A Book About Nouns 8. Up, Up and Away: A Book About Adverbs Explore Nature 1. Animals Born Alive and Well: A Book About Mammals and Their Young 2. Chickens Aren't the Only Ones: A Book About Animals Who Lay Eggs 3. The Reason for a Flower: A Book About Flowers, Pollen, and Seeds 4. Plants that Never Ever Bloom: A Book About Fungi, Ferns, and Other Plants Without Flowers

How to Speak Any Language Fluently
How to Speak Any Language Fluently

Author: Alex Rawlings

Publisher: Hachette UK

Published: 2017-06-08

Total Pages: 134

ISBN-13: 1472138570

DOWNLOAD EBOOK

This book will give you the skills to learn to speak any language with confidence. It uses techniques that can easily be incorporated into your daily life, while making use of whatever resources you have available. Whether you are starting out with your first foreign language or wishing to add to your repetoire, you'll find a wealth of easy-to-follow advice and achievable goals. Discover how to: -Speak with greater confidence and accuracy -Effectively learn vocabulary and grammar -Use time on the internet and social media to learn a language -Read real books, websites and articles in a foreign language -Pass exams that certify your language skills

Battlefield of the Mind Bible
Battlefield of the Mind Bible

Author: Joyce Meyer

Publisher: FaithWords

Published: 2017-01-03

Total Pages: 3128

ISBN-13: 1455595292

DOWNLOAD EBOOK

The Battlefield of the Mind Bible will help readers connect the truths of Joyce Meyer's all-time bestselling book, Battlefield of the Mind, to the Bible, and change their lives by changing their thinking. Worry, doubt, confusion, depression, anger, and feelings of condemnation. . .all these are attacks on the mind. If you struggle with negative thoughts, take heart! The Battlefield of the Mind Bible will help you win these all-important battles through clear, practical application of God's Word to your life. With notes, commentary, and previously unpublished insights by Joyce Meyer, this Bible is packed with features specifically designed for helping you deal with thousands of thoughts you have every day and focus your mind to think the way God thinks. Special Features Include: BOOK INTRODUCTIONS -- thoughts on the importance of each book and how it relates to the battlefield of the mind WINNING THE BATTLES OF THE MIND -- core teaching to help you apply specific biblical truths to winning the battle PRAYERS FOR VICTORY -- Scripture-based prayer to help you claim God's guarantee of winning PRAYERS TO RENEW YOUR MIND -- help for you to learn to think the way God thinks KEYS TO A VICTORIOUS LIFE -- practical truths for overcoming mental or emotional challenges POWER POINTS -- insight into how to think, speak, and live victoriously SPEAK GOD'S WORD-first-person Scripture confessions to train your mind for ultimate victory SCRIPTURES ON THOUGHTS AND WORDS -- more than 200 Bible passages that teach you how to think and speak in agreement with God's Word.

Make Mine a Double
Make Mine a Double

Author: Regina Barreca

Publisher: UPNE

Published: 2011

Total Pages: 201

ISBN-13: 1611682134

DOWNLOAD EBOOK

Bottoms up! This landmark celebration of women and drink chips away at traditional images of gender, one ice-cube at a time.

The First Habit
The First Habit

Author: Lewis Schiff

Publisher: Lulu.com

Published: 2016-01-05

Total Pages: 62

ISBN-13: 1329726235

DOWNLOAD EBOOK

Can You Rewire Your Brain? Since 2005, Lewis Schiff has been researching the behaviors of America's most successful people--self-made millionaires who built businesses around what they do best. In Schiff's eyes, this is the new American Dream: do you and do well doing it! Expect the best return on your time, on your investment, on your talents. In The First Habit, Schiff, who has interviewed over 1,100 self-made millionaires, including many of the most famous entrepreneurs in the world, describes the attitudes you must master in order to realize this dream.