Rings of seahorses seem to rotate and butterflies seems to transform into warriors right on the page. Astonishing creations of visual trickery by masters of the art, such as Escher, Dali, and Archimbolo make this breathtaking collection the definitive book of optical illusions. Includes an illuminating Foreword by the Pulitzer Prize-winning author Hofstadter.
This book describes advances in implantable neural stimulation technology to restore partial sight to people who are blind from retinal degnerative diseases such as age-related macular degeneration and retintis pigmentosa. Many scientific, engineering, and surgical challenges must be surmounted before widespread practical applications can be realized. The book summarizes the state of research and clinical practice in the field and reviews the current ideas and approaches of its leading researchers and practitioners.
In Mind Sights, Roger N. Shepard introduces us to his drawings of visual tricks, discusses the origins of his scientific and artistic work, and shares his reflections on the nature of art, perception, and the mind.
This book deals with various aspects of metaphorics and yet it is not only, or perhaps not even primarily, about metaphor itself. Rather it is concerned with the argument from metaphor. In other words, it is about what I think we can learn from metaphor and the possible consequences of this lesson for a more adequate understanding, for instance, of our mental processes, the possibilities and limitations of our reasoning, the strictures of propositionality, the cognitive effect of fictional projections and so on. In this sense it is not, strictly speaking, a contribution to metaphorology; instead, it is an attempt to define the place of metaphor in the world of overall human intellectual activity, exemplary thematized here in the span that ranges from problems relating to the articulation of meanings up to general issues of creativity. Most of the aspects discussed, therefore, are examined not so much for the sake of gaining some new knowledge about metaphor (work conducted in the »science of metaphor« is presently so huge that an extra attempt to spell out another theory of metaphor may have an infiatory effect); the basic strategy of this book is to view metaphor within the complex of language usage and language competence, in human thought and action, and, finally, to see in what philosophically relevant way it improves our knowledge of ourselves. Certainly, by adopting this basic strategy we also simultaneously increase our knowledge of metaphors, of their functions and importance.
This sixth edition of David G. Myers' Psychology includes new chapters on the nature and nurture of behaviour and references to statistical methods, streamlined development coverage and more.
Many of us take for granted that what we perceive is a completely accurate representation of the world around us. Yet we have all had the experience of suddenly realizing that the keys or glasses that we had been looking for in vain were right in front of us the whole time. The capacity of our sense organs far exceeds our mental capabilities, and as such, looking at something does not guarantee that we will notice it. Our minds constantly prioritize and organize the information we take in, bringing certain things to the foreground, while letting others - that which we deem irrelevant - recede into the background. What ultimately determines what we perceive, and what we do not? In this fascinating book, noted sociologist Eviatar Zerubavel argues that we perceive things not just as human beings but as social beings. Drawing on fascinating examples from science, the art world, optical illusions, and all walks of life, he shows that what we notice or ignore varies across cultures and throughout history, and illustrates how our environment and our social lives - everything from our lifestyles to our professions to our nationalities - play a role in determining how we actually use our senses to access the world. A subtle yet powerful examination of one of the central features of our conscious life, this book offers a way to think about all that might otherwise remain hidden in plain sight.
This book argues that Lionel Robbins’s construction of the economics field’s organizing cornerstone, scarcity—and all that has been derived from it from economists in Robbins’s time to today—no longer can generate general consent among economists. Since Robbins’ Essay, economists have learned more than Robbins and his cohorts could have imagined about human decision making and about the human brain that is the lynchpin of human decision making. This book argues however that behavioral economists and neuroeconomists, in pointing to numerous ways people fall short of perfectly rational decisions (anomalies, biases, and downright errors), have saved conventional economics from such self-contradictions in what could be viewed as a wayward approach. This book posits that the human brain is the ultimate scarce resource, and that a focus on the brain can bring a new foundation for economics and can save the discipline from hostile criticisms from a variety of non-economists (many psychologists).
When Drawing on the Right Side of the Brain was first published in 1979, it hit the New York Times bestseller list within two weeks and stayed there for more than a year. In 1989, when Dr. Betty Edwards revised the book, it went straight to the Times list again. Now Dr. Edwards celebrates the twentieth anniversary of her classic book with a second revised edition. Over the last decade, Dr. Edwards has refined her material through teaching hundreds of workshops and seminars. Truly The New Drawing on the Right Side of the Brain, this edition includes: the very latest developments in brain research new material on using drawing techniques in the corporate world and in education instruction on self-expression through drawing an updated section on using color detailed information on using the five basic skills of drawing for problem solving Translated into thirteen languages, Drawing on the Right Side of the Brain is the world's most widely used drawing-instruction guide. People from just about every walk of life—artists, students, corporate executives, architects, real estate agents, designers, engineers—have applied its revolutionary approach to problem solving. The Los Angeles Times said it best: Drawing on the Right Side of the Brain is "not only a book about drawing, it is a book about living. This brilliant approach to the teaching of drawing . . . should not be dismissed as a mere text. It emancipates."
