“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York Times Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.
The Production and Distribution of Mimbres Pottery assesses a much-expanded INAA data set and presents a new and more-informed interpretation of ceramic production and distribution in the Mimbres region.
An instant New York Times Bestseller! Street photographer and storyteller extraordinaire Brandon Stanton is the creator of the wildly popular blog "Humans of New York." He is also the author of the #1 New York Times bestseller Humans of New York. To create Little Humans, a 40-page photographic picture book for young children, he's combined an original narrative with some of his favorite children's photos from the blog, in addition to all-new exclusive portraits. The result is a hip, heartwarming ode to little humans everywhere.
This is a practical and comprehensive guide to all aspects of writing about science and technology, including both `how to write' and the practical and commercial aspects of publishing as they affect an author. Special features of technical writing are discussed in detail. It also gives special attention to problems facing writers of instruction manuals in catering for users with a wide range of technical backgrounds.
Maximize the impact and precision of your message! Now in its fourth edition, the Microsoft Manual of Style provides essential guidance to content creators, journalists, technical writers, editors, and everyone else who writes about computer technology. Direct from the Editorial Style Board at Microsoft—you get a comprehensive glossary of both general technology terms and those specific to Microsoft; clear, concise usage and style guidelines with helpful examples and alternatives; guidance on grammar, tone, and voice; and best practices for writing content for the web, optimizing for accessibility, and communicating to a worldwide audience. Fully updated and optimized for ease of use, the Microsoft Manual of Style is designed to help you communicate clearly, consistently, and accurately about technical topics—across a range of audiences and media.
Each of Lara Vapnyar's six stories invites us into a world where food and love intersect, along with the overlapping pleasures and frustrations of Vapnyar's uniquely captivating characters. Meet Nina, a recent arrival from Russia, for whom colorful vegetables represent her own fresh hopes and dreams . . . Luda and Milena, who battle over a widower in their English class with competing recipes for cheese puffs, spinach pies, and meatballs . . . and Sergey, who finds more comfort in the borscht made by a paid female companion than in her sexual ministrations. They all crave the taste and smell of home, wherever—and with whomever—that may turn out to be. A roundup of recipes are the final taste of this delicious collection.
Are you taking long lunches? Ignoring sexual harassment? Do you keep your desk neat to the point of looking like you don't have enough to do? The answer to all three should be yes, if you want to succeed in your career on your own terms. Penelope Trunk, expert business advice columnist for the Boston Globe, gives anything but standard advice to help members of the X and Y generations succeed on their own terms in any industry. Trunk asserts that a take-charge attitude and thinking outside the box are the only ways to make it in today's job market. With 45 tips that will get you thinking bigger, acting bolder, and blazing trails you never thought possible, Brazen Careerist will forever change your career outlook. Guy Kawasaki, author of The Art of the Start "Take everything you think you 'know' about career strategies, throw them away, and read this book because the rules have changed. 'Brazen,' 'counter-intuitive,' and 'radical' are the best three descriptions of Trunk's work. Life is too short to be stuck in a rat hole..." Robert I. Sutton, Ph.D, author of the New York Times Bestseller The No Asshole Rule "A delightful book, with some edgy advice that made me squirm a bit at times. I agreed with 90% of it, found myself arguing with the other 10%, and was completely engaged from start to finish." Paul D. Tieger, author of Do What You Are and CEO of SpeedReading People, LLC "Penelope Trunk brings considerable savvy and a fresh new perspective to the business of career success. Bold and sometimes unconventional, Brazen Careerist gives readers much to think about as well as concrete, practical suggestions that will help them know what they want, and know how to get it." Keith Ferrazzi, bestselling author of Never Eat Alone: And Other Secrets to Success, One Relationship at a Time "Brazen Careerist has the street-smarts you need to make your career and life work for you from the start. Read it now, or you'll wish you had when you're 40!"
Our lives are full of words. We rarely pause to attend to them, much less take time for personal retreat. This book encourages you to stop and revel in the sights, sounds, and meanings of what we say about God. Rachel Hackenberg offers the word-weary, the word-lover, and the spiritually hungry to explore the words of faith anew and thereby meet The Word afresh. Through twelve deceptively light-hearted chapters on letters and definitions, grammar and poetry, this book spa rks spiritual inspiration even as it provides practical exercises for an enlivening personal retreat experience! Rachel G. Hackenberg is an ordained United Church of Christ minister and author of Writing to God and Writing to God: Kids’ Edition. She facilitates workshops on prayer & worship, clergy renewal, and congregational vitality. She blogs at faithandwater.com. "Rachel Hackenberg invites us to reconsider and re-engage with the words we typically use to describe, rather than to fully express, our faith. Sacred Pause is a book to savor. It's as much a devotional as it is a guide for a creative retreat that will change the way you'll encounter Scripture and live the Gospel." —Meredith Gould, PHD, author of Service as a Spiritual Practice "This book will awaken you to a sensational faith, encompassing all your senses and enabling you to experience the holiness of God in the quotidian adventures of life. An antidote to spiritual stagnation, this text will get you out of your chair and onto your feet, dancing with God, singing with the Spirit, and jumping for joy with Jesus." —Bruce Epperly, author of Holy Adventure
At the time of Spanish contact in AD 1540, the Mississippian inhabitants in north-western Georgia and adjacent portions of Alabama and Tennessee were organized into a number of chiefdoms distributed along the Coosa and Tennessee rivers and their major tributaries. This book is about one such town, known to archaeologists as the King site.
The electrifying, "cutting-edge" (USA Today) debut work of fiction from Ron Currie, author of the forethcoming novel The One-Eyed Man (March 2017) Ron Currie’s gutsy, funny book is instantly gripping: If God takes human form and dies, what would become of life as we know it? Effortlessly combining outlandish humor with big questions about mortality, ethics, and human weakness, Ron Currie, Jr., holds a funhouse mirror to our present-day world. God has inhabited the mortal body of a young Dinka woman in the Sudan. When she is killed in the Darfur desert, he dies along with her, and word of his death soon begins to spread. Faced with the hard proof that there is no supreme being in charge, the world is irrevocably transformed, yet remains oddly recognizable.
