“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York Times Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.
An instant New York Times Bestseller! Street photographer and storyteller extraordinaire Brandon Stanton is the creator of the wildly popular blog "Humans of New York." He is also the author of the #1 New York Times bestseller Humans of New York. To create Little Humans, a 40-page photographic picture book for young children, he's combined an original narrative with some of his favorite children's photos from the blog, in addition to all-new exclusive portraits. The result is a hip, heartwarming ode to little humans everywhere.
This is a practical and comprehensive guide to all aspects of writing about science and technology, including both `how to write' and the practical and commercial aspects of publishing as they affect an author. Special features of technical writing are discussed in detail. It also gives special attention to problems facing writers of instruction manuals in catering for users with a wide range of technical backgrounds.
The Production and Distribution of Mimbres Pottery assesses a much-expanded INAA data set and presents a new and more-informed interpretation of ceramic production and distribution in the Mimbres region.
Maximize the impact and precision of your message! Now in its fourth edition, the Microsoft Manual of Style provides essential guidance to content creators, journalists, technical writers, editors, and everyone else who writes about computer technology. Direct from the Editorial Style Board at Microsoft—you get a comprehensive glossary of both general technology terms and those specific to Microsoft; clear, concise usage and style guidelines with helpful examples and alternatives; guidance on grammar, tone, and voice; and best practices for writing content for the web, optimizing for accessibility, and communicating to a worldwide audience. Fully updated and optimized for ease of use, the Microsoft Manual of Style is designed to help you communicate clearly, consistently, and accurately about technical topics—across a range of audiences and media.
Each of Lara Vapnyar's six stories invites us into a world where food and love intersect, along with the overlapping pleasures and frustrations of Vapnyar's uniquely captivating characters. Meet Nina, a recent arrival from Russia, for whom colorful vegetables represent her own fresh hopes and dreams . . . Luda and Milena, who battle over a widower in their English class with competing recipes for cheese puffs, spinach pies, and meatballs . . . and Sergey, who finds more comfort in the borscht made by a paid female companion than in her sexual ministrations. They all crave the taste and smell of home, wherever—and with whomever—that may turn out to be. A roundup of recipes are the final taste of this delicious collection.
Greil Marcus, author of Mystery Train, widely acclaimed as the best book ever written about America as seen through its music, began work on this new book out of a fascination with the Sex Pistols: that scandalous antimusical group, invented in London in 1975 and dead within two years, which sparked the emergence of the culture called punk. âeoeI am an antichrist!âe shouted singer Johnny Rottenâe"where in the world of pop music did that come from? Looking for an answer, with a high sense of the drama of the journey, Marcus takes us down the dark paths of counterhistory, a route of blasphemy, adventure, and surprise.This is no mere search for cultural antecedents. Instead, what Marcus so brilliantly shows is that various kinds of angry, absolute demandsâe"demands on society, art, and all the governing structures of everyday lifeâe"seem to be coded in phrases, images, and actions passed on invisibly, but inevitably, by people quite unaware of each other. Marcus lets us hear strange yet familiar voices: of such heretics as the Brethren of the Free Spirit in medieval Europe and the Ranters in seventeenth-century England; the dadaists in Zurich in 1916 and Berlin in 1918, wearing death masks, chanting glossolalia; one Michel Mourre, who in 1950 took over Easter Mass at Notre-Dame to proclaim the death of God; the Lettrist International and the Situationist International, small groups of Parisâe"based artists and writers surrounding Guy Debord, who produced blank-screen films, prophetic graffiti, and perhaps the most provocative social criticism of the 1950s and âe(tm)60s; the rioting students and workers of May âe(tm)68, scrawling cryptic slogans on city walls and bringing France to a halt; the Sex Pistols in London, recording the savage âeoeAnarchy in the U.K.âe and âeoeGod Save the Queen.âe Although the Sex Pistols shape the beginning and the end of the story, Lipstick Traces is not a book about music; it is about a common voice, discovered and transmitted in many forms. Working from scores of previously unexamined and untranslated essays, manifestos, and filmscripts, from old photographs, dada sound poetry, punk songs, collages, and classic texts from Marx to Henri Lefebvre, Marcus takes us deep behind the acknowledged events of our era, into a hidden tradition of moments that would seem imaginary except for the fact that they are real: a tradition of shared utopias, solitary refusals, impossible demands, and unexplained disappearances. Written with grace and force, humor and an insistent sense of tragedy and danger, Lipstick Traces tells a story as disruptive and compelling as the century itself.
Our lives are full of words. We rarely pause to attend to them, much less take time for personal retreat. This book encourages you to stop and revel in the sights, sounds, and meanings of what we say about God. Rachel Hackenberg offers the word-weary, the word-lover, and the spiritually hungry to explore the words of faith anew and thereby meet The Word afresh. Through twelve deceptively light-hearted chapters on letters and definitions, grammar and poetry, this book spa rks spiritual inspiration even as it provides practical exercises for an enlivening personal retreat experience! Rachel G. Hackenberg is an ordained United Church of Christ minister and author of Writing to God and Writing to God: Kids’ Edition. She facilitates workshops on prayer & worship, clergy renewal, and congregational vitality. She blogs at faithandwater.com. "Rachel Hackenberg invites us to reconsider and re-engage with the words we typically use to describe, rather than to fully express, our faith. Sacred Pause is a book to savor. It's as much a devotional as it is a guide for a creative retreat that will change the way you'll encounter Scripture and live the Gospel." —Meredith Gould, PHD, author of Service as a Spiritual Practice "This book will awaken you to a sensational faith, encompassing all your senses and enabling you to experience the holiness of God in the quotidian adventures of life. An antidote to spiritual stagnation, this text will get you out of your chair and onto your feet, dancing with God, singing with the Spirit, and jumping for joy with Jesus." —Bruce Epperly, author of Holy Adventure
A new collection of stories by National Book Award winner Joyce Carol Oates. In the suspenseful "Strip Poker," a reckless adolescent girl must find a way of turning the tables on a gathering of increasingly threatening young men. Can she outplay them? In the award-winning "Smother!" a young woman's nightmare memory of childhood brings trouble on her professor-mother. Which of them will win? In "Split/Brain" a woman who has blundered into a lethal situation confronts the possibility of saving herself. Will she take it? In "The First Husband," a jealous man discovers that his wife seems to have lied about her first marriage, and exacts a cruel revenge, years after the fact. In these and other powerful tales, children veer beyond their parents' control, wives and husbands wake up to find that they hardly know each other, haunted pasts intrude upon uncertain futures, and those who bring us the most harm may be the nearest at hand.
Edited byRichard Ford and featuring stories by Russell Banks, Alice Munro, Tobias Wolff,Jhumpa Lahiri, JohnCheever, and many others, Blue Collar,White Collar, No Collar is a profound and groundbreaking anthologyexploring resonant themes of employment, service, and daily obligations asunique windows into our culture, our society, and our very humanity. With ashare of proceeds going to assist the literacynonprofit 826Michigan, this unforgettable collection of short fiction from manyof contemporary literature’s most powerful authors limns the diverse meanings of work in American culture today, even as itlooks to the future of the American workforce and its capacity to succeedcreatively tomorrow.
