Micro Media Industries
Micro Media Industries

Author: Lori Kido Lopez

Publisher: Rutgers University Press

Published: 2021-08-13

Total Pages: 185

ISBN-13: 1978823347

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With the rise of digital tools used for media entrepreneurship, media outlets staffed by only one or two individuals and targeted to niche and super-niche audiences are developing across a wide range of platforms. Minority communities such as immigrants and refugees have long been pioneers in this space, operating ethnic media outlets with limited staff and funding to produce content that is relevant and accessible to their specific community. Micro Media Industries explores the specific case of Hmong American media, showing how an extremely small population can maintain a robust and thriving media ecology in spite of resource limitations and an inability to scale up. Based on six years of fieldwork in Hmong American communities in Wisconsin, Minnesota, and California, it analyzes the unique opportunities and challenges facing Hmong newspapers, radio, television, podcasts, YouTube, social media, and other emerging platforms. It argues that micro media industries, rather than being dismissed or trivialized, ought to be held up as models of media innovation that can counter the increasing power of mainstream media.

Micro Media Industries
Micro Media Industries

Author: Lori Kido Lopez

Publisher:

Published: 2021-08-13

Total Pages: 194

ISBN-13: 9781978823358

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Micro Media Industries explores the media of Hmong Americans, showing how an extremely small population can maintain a robust and thriving media ecology in spite of resource limitations and an inability to scale up. It argues that micro media industries provide models of media innovation that can counter the increasing power of mainstream media.

The Routledge Companion to Media Industries
The Routledge Companion to Media Industries

Author: Paul McDonald

Publisher: Routledge

Published: 2021-10-04

Total Pages: 709

ISBN-13: 1000451852

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Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of scholarship while setting out proposals for expanding, re-thinking and innovating the field. Media industries occupy a central place in modern societies, producing, circulating, and presenting the multitude of cultural forms and experiences we encounter in our daily lives. The chapters in this volume begin by outlining key conceptual and critical perspectives while also presenting original interventions to prompt new lines of inquiry. Other chapters then examine the impact of digitalization on the media industries, intersections formed between industries or across geographic territories, and the practices of doing media industries research and teaching. General ideas and arguments are illustrated through specific examples and case studies drawn from a range of media sectors, including advertising, publishing, comics, news, music, film, television, branded entertainment, live cinema experiences, social media, and music video. Making a vital and significant contribution to media research, this volume is essential reading for students and academics seeking to understand and evaluate the work of the media industries. Chapter 10 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com

Micro Media Industries
Micro Media Industries

Author: Lori Kido Lopez

Publisher: Rutgers University Press

Published: 2021-08-13

Total Pages: 185

ISBN-13: 1978823363

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With the rise of digital tools used for media entrepreneurship, media outlets staffed by only one or two individuals and targeted to niche and super-niche audiences are developing across a wide range of platforms. Minority communities such as immigrants and refugees have long been pioneers in this space, operating ethnic media outlets with limited staff and funding to produce content that is relevant and accessible to their specific community. Micro Media Industries explores the specific case of Hmong American media, showing how an extremely small population can maintain a robust and thriving media ecology in spite of resource limitations and an inability to scale up. Based on six years of fieldwork in Hmong American communities in Wisconsin, Minnesota, and California, it analyzes the unique opportunities and challenges facing Hmong newspapers, radio, television, podcasts, YouTube, social media, and other emerging platforms. It argues that micro media industries, rather than being dismissed or trivialized, ought to be held up as models of media innovation that can counter the increasing power of mainstream media.

Media Industries
Media Industries

Author: Jennifer Holt

Publisher: John Wiley & Sons

Published: 2011-09-19

Total Pages: 306

ISBN-13: 144436023X

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Media Industries: History, Theory and Method is among the first texts to explore the evolving field of media industry studies and offer an innovative blueprint for future study and analysis. capitalizes on the current social and cultural environment of unprecedented technical change, convergence, and globalization across a range of textual, institutional and theoretical perspectives brings together newly commissioned essays by leading scholars in film, media, communications and cultural studies includes case studies of film, television and digital media to vividly illustrate the dynamic transformations taking place across national, regional and international contexts

Industrial Approaches to Media
Industrial Approaches to Media

Author: Matthew Freeman

Publisher: Springer

Published: 2016-10-19

Total Pages: 228

ISBN-13: 1137551763

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This guidebook, aimed at those interested in studying media industries, provides direction in ways best suited to collaborative dialogue between media scholars and media professionals. While the study of media industries is a focal point at many universities around the world – promising, as it might, rich dialogues between academia and industry – understandings of the actual methodologies for researching the media industries remain vague. What are the best methods for analysing the workings of media industries – and how does one navigate those methods in light of complex deterrents like copyright and policy, not to mention the difficulty of gaining access to the media industries? Responding to these questions, Industrial Approaches to Media offers practical, theoretical, and ethical principles for the field of media industry studies, providing its first full methodological exploration. It features key scholars such as Henry Jenkins, Michele Hilmes, Paul McDonald and Alisa Perren.

Media Clusters
Media Clusters

Author: Charlie Karlsson

Publisher: Edward Elgar Publishing

Published: 2011-01-01

Total Pages: 433

ISBN-13: 0857932691

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This impressive new book uniquely focuses on the phenomenon of media clusters and is designed to inform policymakers, scholars, and media practitioners about the underlying challenges of media firm agglomerations, their potential, and their effects. Including an array of distinguished contributors, this book explores the rationale and purpose of media clusters, how they compare with clusters in other industries, and the significant differences in characteristics, development processes and drivers among various media clusters worldwide. It incorporates perspectives from economic geography and economics, public development and industrial policy, organizational studies, entrepreneurship, as well as cultural and media studies, to provide a comprehensive view that provides critical insight into these clusters.

OPPORTUNITIES IN MEDIA INDUSTRY POST COVID-19 PANDEMIC VOL 2
OPPORTUNITIES IN MEDIA INDUSTRY POST COVID-19 PANDEMIC VOL 2

Author: Dr. Amit Chawla

Publisher: Clever Fox Publishing

Published: 2021-11-08

Total Pages:

ISBN-13:

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This book is designed to guide aspirants and beginners in the field of Mass Communication, especially those who are contemplating a professional career after the COVID-19 pandemic. It brings together media practitioners and eminent academicians from top media institutes so that they share their expertise and help newbies with available career choices in various sub-disciplines related to this field. The chapters in this book are written by top professors and scholars from SRFTI, AJK-MCRC Jamia Millia Islamia, IIMC, NIFT, Delhi University, Amity University, Sharda University, HP University, BIT - Durg, St. Xavier's - Kolkata, University of Technology & Applied Sciences – OMAN, etc.; and from industry practitioners affiliated with NDTV, IGNCA - Ministry of Culture, Inshorts and many others. Screen reader support enabled.

New Media and Chinese Society
New Media and Chinese Society

Author: Ke Xue

Publisher: Springer

Published: 2017-10-24

Total Pages: 294

ISBN-13: 9811067104

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This book focuses on the influence of social media on Chinese society. The respective chapters present research by top-tier communication scholars from prominent Chinese universities and offer revealing findings on the interplay between media / social media, economics and politics. To that end, both qualitative and quantitative methods based on classical theories of communication and economics are drawn upon. The book explores four main areas: the challenges and opportunities for Chinese journalism and communications, changes in Chinese economic development, influences and forecasts for Chinese politics, and the impacts on Chinese culture. As the chapter contributors hail from diverse regions within China and represent three generations of communication scholars, the book offers a comprehensive guide, helping readers understand the impact of social media on China’s development from a broad range of perspectives, and sharing insights on its impacts around the world.