Metaphors of the Web 2.0

Metaphors of the Web 2.0

Author: Alexander Tokar

Publisher: Peter Lang

Published: 2009

Total Pages: 154

ISBN-13: 9783631586648

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This study is an attempt to semantically decompose the most popular metaphorical expressions associated with two particular Web 2.0 practices: social networks and folksonomies. What is a friend on a social networking Web site like MySpace and StudiVZ? Is it polite to poke strangers on Facebook and give them fives on hi5? How can we subscribe to RSS feeds, if we don't pay subscription fees? Do we really broadcast ourselves on our YouTube channels? These and other similar questions are dealt with from the perspective of the referential and the conceptual approaches to meaning, i.e., what these words stand for (referential/extensional approach) and which concepts they signify (conceptual/intensional approach). Thus, from the referential point of view, a friend on MySpace is only a hyperlink directing to a profile page of another MySpace user. But from the intensional point of view, a friend is a subscriber to the content generated by the profile owner.


You're Toast and Other Metaphors We Adore

You're Toast and Other Metaphors We Adore

Author: Nancy Loewen

Publisher: Capstone

Published: 2011

Total Pages: 14

ISBN-13: 1404862706

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Here's a BRIGHT IDEA: read this book. It's a PIECE OF CAKE. And trust us; no one will call you A TURKEY. For more metaphors, look inside.


Metaphors of Internet

Metaphors of Internet

Author: Annette N. Markham

Publisher: Peter Lang Incorporated, International Academic Publishers

Published: 2020

Total Pages: 276

ISBN-13: 9781433174490

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What happens when the internet is absorbed into everyday life? How do we make sense of something that is invisible but still so central? A group of digital culture experts address these questions in Metaphors of Internet: Ways of Being in the Age of Ubiquity. Twenty years ago, the internet was imagined as standing apart from humans. Metaphorically it was a frontier to explore, a virtual world to experiment in, an ultra-high-speed information superhighway. Many popular metaphors have fallen out of use, while new ones arise all the time. Today we speak of data lakes, clouds and AI. The essays and artwork in this book evoke the mundane, the visceral, and the transformative potential of the internet by exploring the currently dominant metaphors. Together they tell a story of kaleidoscopic diversity of how we experience the internet, offering a richly textured glimpse of how the internet has both disappeared and at the same time, has fundamentally transformed everyday social customs, work, and life, death, politics, and embodiment.


Metaphors & Analogies

Metaphors & Analogies

Author: Rick Wormeli

Publisher: Stenhouse Publishers

Published: 2009

Total Pages: 186

ISBN-13: 1571107584

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Metaphors show students how to make connections between the concrete and the abstract, prior knowledge and unfamiliar concepts, and language and image. But teachers must learn how to use metaphors and analogies strategically and for specific purposes, helping students discover and deconstruct effective comparisons. Metaphors & Analogies is filled with provocative illustrations of metaphors in action and practical tips.


Carbon Footprints as Cultural-Ecological Metaphors

Carbon Footprints as Cultural-Ecological Metaphors

Author: Anita Girvan

Publisher: Routledge

Published: 2017-10-10

Total Pages: 245

ISBN-13: 1317218647

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Through an examination of carbon footprint metaphors, this books demonstrates the ways in which climate change and other ecological issues are culturally and materially constituted through metaphor. The carbon footprint metaphor has achieved a ubiquitous presence in Anglo-North American public contexts since the turn of the millennium, yet this metaphor remains under-examined as a crucial mediator of political responses to the urgent crisis of climate change. Existing books and articles on the carbon footprint typically treat this metaphor as a quantifying metric, with little attention to the shifting mediations and practices of the carbon footprint as a metaphor. This gap echoes a wider gap in understanding metaphors as key figures in mediating more-than-human relations at a time when such relations profoundly matter. As a timely intervention, this book addresses this gap by using insights from environmental humanities and political ecology to discuss carbon footprint metaphors in popular and public texts. This book will be of great interest to researchers and students of environmental humanities, political ecology, environmental communication, and metaphor studies.


The Mantle of the Earth

The Mantle of the Earth

Author: Veronica della Dora

Publisher: University of Chicago Press

Published: 2021-01-18

Total Pages: 415

ISBN-13: 022674132X

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The term mantle has inspired philosophers, geographers, and theologians and shaped artists’ and mapmakers’ visual vocabularies for thousands of years. According to Veronica della Dora, mantle is the “metaphor par excellence, for it unfolds between the seen and the unseen as a threshold and as a point of tension.” Featuring numerous illustrations, The Mantle of the Earth: Genealogies of a Geographical Metaphor is an intellectual history of the term mantle and its metaphorical representation in art and literature, geography and cartography. Through the history of this metaphor from antiquity to the modern day, we learn about shifting perceptions and representations of global space, about our planetary condition, and about the nature of geography itself.


Computational Creativity Research: Towards Creative Machines

Computational Creativity Research: Towards Creative Machines

Author: Tarek R. Besold

Publisher: Springer

Published: 2014-12-04

Total Pages: 417

ISBN-13: 9462390851

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Computational Creativity, Concept Invention, and General Intelligence in their own right all are flourishing research disciplines producing surprising and captivating results that continuously influence and change our view on where the limits of intelligent machines lie, each day pushing the boundaries a bit further. By 2014, all three fields also have left their marks on everyday life – machine-composed music has been performed in concert halls, automated theorem provers are accepted tools in enterprises’ R&D departments, and cognitive architectures are being integrated in pilot assistance systems for next generation airplanes. Still, although the corresponding aims and goals are clearly similar (as are the common methods and approaches), the developments in each of these areas have happened mostly individually within the respective community and without closer relationships to the goings-on in the other two disciplines. In order to overcome this gap and to provide a common platform for interaction and exchange between the different directions, the International Workshops on “Computational Creativity, Concept Invention, and General Intelligence” (C3GI) have been started. At ECAI-2012 and IJCAI-2013, the first and second edition of C3GI each gathered researchers from all three fields, presenting recent developments and results from their research and in dialogue and joint debates bridging the disciplinary boundaries. The chapters contained in this book are based on expanded versions of accepted contributions to the workshops and additional selected contributions by renowned researchers in the relevant fields. Individually, they give an account of the state-of-the-art in their respective area, discussing both, theoretical approaches as well as implemented systems. When taken together and looked at from an integrative perspective, the book in its totality offers a starting point for a (re)integration of Computational Creativity, Concept Invention, and General Intelligence, making visible common lines of work and theoretical underpinnings, and pointing at chances and opportunities arising from the interplay of the three fields.


Archives and Recordkeeping

Archives and Recordkeeping

Author: Caroline Brown

Publisher: Facet Publishing

Published: 2013-11-23

Total Pages: 289

ISBN-13: 185604825X

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This groundbreaking text demystifies archival and recordkeeping theory and its role in modern day practice. The book's great strength is in articulating some of the core principles and issues that shape the discipline and the impact and relevance they have for the 21st century professional. Using an accessible approach, it outlines and explores key literature and concepts and the role they can play in practice. Leading international thinkers and practitioners from the archives and records management world, Jeannette Bastian, Alan Bell, Anne Gilliland, Rachel Hardiman, Eric Ketelaar, Jennifer Meehan and Caroline Williams, consider the concepts and ideas behind the practicalities of archives and records management to draw out their importance and relevance. Key topics covered include: • Concepts, roles and definitions of records and archives • Archival appraisal • Arrangement and description • Ethics for archivists and records managers • Archives, memories and identities • The impact of philosophy on archives and records management • Does technological change marginalize recordkeeping theory? Readership: This is essential reading for students and educators in archives and recordkeeping and invaluable as a guide for practitioners who want to better understand and inform their day-to-day work. It is also a useful guide across related disciplines in the information sciences and humanities.


Metaphors for Environmental Sustainability

Metaphors for Environmental Sustainability

Author: Brendon Larson

Publisher: Yale University Press

Published: 2011-06-07

Total Pages: 356

ISBN-13: 0300151543

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Scientists turn to metaphors to formulate and explain scientific concepts, but an ill-considered metaphor can lead to social misunderstandings and counterproductive policies, Brendon Larson observes in this stimulating book. He explores how metaphors can entangle scientific facts with social values and warns that, particularly in the environmental realm, incautious metaphors can reinforce prevailing values that are inconsistent with desirable sustainability outcomes. "Metaphors for Environmental Sustainability" draws on four case studies--two from nineteenth-century evolutionary science, and two from contemporary biodiversity science--to reveal how metaphors may shape the possibility of sustainability. Arguing that scientists must assume greater responsibility for their metaphors, and that the rest of us must become more critically aware of them, the author urges more critical reflection on the social dimensions and implications of metaphors while offering practical suggestions for choosing among alternative scientific metaphors.


The Leisure Commons

The Leisure Commons

Author: Payal Arora

Publisher: Routledge

Published: 2014-06-27

Total Pages: 210

ISBN-13: 1317678923

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There is much excitement about Web 2.0 as an unprecedented, novel, community-building space for experiencing, producing, and consuming leisure, particularly through social network sites. What is needed is a perspective that is invested in neither a utopian or dystopian posture but sees historical continuity to this cyberleisure geography. This book investigates the digital public sphere by drawing parallels to another leisure space that shares its rhetoric of being open, democratic, and free for all: the urban park. It makes the case that the history and politics of public parks as an urban commons provides fresh insight into contemporary debates on corporatization, democratization and privatization of the digital commons. This book takes the reader on a metaphorical journey through multiple forms of public parks such as Protest Parks, Walled Gardens, Corporate Parks, Fantasy Parks, and Global Parks, addressing issues such as virtual activism, online privacy/surveillance, digital labor, branding, and globalization of digital networks. Ranging from the 19th century British factory garden to Tokyo Disneyland, this book offers numerous spatial metaphors to bring to life aspects of new media spaces. Readers looking for an interdisciplinary, historical and spatial approach to staid Web 2.0 discourses will undoubtedly benefit from this text.