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Author: Dr. Manjusha S. Kadam
Publisher: Thakur Publication Private Limited
Published: 2023-11-01
Total Pages: 222
ISBN-13: 9389627915
DOWNLOAD EBOOKBuy Marketing Management e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Author: Alexander C. Forsyth
Publisher: Wipf and Stock Publishers
Published: 2017-08-29
Total Pages: 265
ISBN-13: 1498232698
DOWNLOAD EBOOKHow is Christianity to express itself in the public forum within Western nations? This book seeks answers through a historical retrieval of the dynamic mission in post-war Scotland of Tom Allan and his contemporaries: the Iona Community; the Gorbals Group Ministry inspired by the East Harlem Protestant Parish; and Robert Mackie, Ian Fraser and Scottish Churches House. Allan’s missiology focused upon the apostolate of the laity: allowing ordinary people to express their faith in word and deed in a full contextualization of Christianity to seek a missionary parish of constant witness and service. The book examines his work in parish ministry, nationally as leader of the Tell Scotland Movement, and internationally with the WCC; and the rich sources and context of his missiology. Key questions are asked about tensions caused by the role of the church, and the effect of the Billy Graham “All Scotland Crusade,” which Allan instigated, on the rapid decline in Christian adherence from the late fifties. His work is placed alongside his contemporaries, who took bold steps beyond those of Allan to relocate faith to the rhythms of the streets. Utilizing present day missiology as a lens, their inspiration leads to derivations and principles, offered as guideposts for Christian mission now.
Author: Justice Hamilton
Publisher: Scientific e-Resources
Published: 2018-11-16
Total Pages: 314
ISBN-13: 1839474165
DOWNLOAD EBOOKAdvertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising and media research explains the complexities of planning in a fast-moving non-complex style. As we enter the new century of transformed advertising techniques and marketing challenges. Research is to find out something new, and advertising research is to find out how advertising works effectively and guide in making effective advertising decisions. There are various kinds of advertising research, and these include pre-testing, post-testing, campaign research, and measuring advertising effectiveness. Advertising follows logically after listening to consumer requirements, introducing productive conditions, distributing the goods. However, the actual sequence - and emphasis deriving from the diverse sub-cultures - can be quite differentiated. The effects of the different mass media on social, psychological and physical aspects. Research survey that segments the people based on what television programs they watch, radio they listen and magazines they read. Media research makes use of scientific methods of research. It aims at providing an objective, unbiased evaluation of data. First the research problem is identified, and then a prescribed set of procedures of research is followed to investigate the problem. Only thereafter comes report of the findings. This book is more catered to readers who have no background on the media. It is more informational than instructional. It's great if you are looking into learning about how the media works per se but not if you are concerned about effectively positioning your products in the market.
Author: Linda Holtzman
Publisher: M.E. Sharpe
Published: 2014-03-15
Total Pages: 561
ISBN-13: 0765634767
DOWNLOAD EBOOKThe new edition of this widely acclaimed book reveals how the popular media contributes to widespread myths and misunderstanding about cultural diversity. Along with updated media examples, expanded theories and analysis, this edition explores even more deeply the coverage of race in two chapters, discusses more broadly how men and boys are depicted in the media and socialized, and how class issues have become even more visible during the Great Recession of the 21st century and the Occupy movements.
Author: Dr. Kshitija Gandhi
Publisher: Thakur Publication Private Limited
Published: 2024-09-01
Total Pages: 142
ISBN-13: 9361800256
DOWNLOAD EBOOKBuy FUNDAMENTALS OF MARKETING-I e-Book for B.Com 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur Publication.
Author: Diana Derval
Publisher: DervalResearch
Published: 2007
Total Pages: 248
ISBN-13: 9789081184014
DOWNLOAD EBOOKAuthor: Jonas Kurlberg
Publisher: SCM Press
Published: 2020-12-30
Total Pages: 166
ISBN-13: 0334059119
DOWNLOAD EBOOKWe are witnessing an unprecedented technological revolution. Every sphere of life from communications, work, economy, leisure, our homes, and health care is being digitised. These far-reaching changes demand careful consideration and discernment by churches participating in God’s redemptive work around the world. Digitalization of society is radically changing both the methods and conditions of missions. For the first time, this book explores the implications of digitality for Missio Dei in thought and practice. Bringing together theologians, missiologists, computer scientists and practitioners, the book considers a diverse range of topics from evangelism to pastoral care, cyber pilgrimages to biases in algorithms, public theology to homiletics and inculturation to contextualization.
Author: James W. Reapsome
Publisher: InterVarsity Press
Published: 2007-02-01
Total Pages: 209
ISBN-13: 0830856889
DOWNLOAD EBOOKOur vision for the lost never changes, but the means we use to reach out are always advancing. James Reapsome and Jon Hirst have packed this handbook with practical innovations for those already at work in the field.
Author: Dr. Shailesh Tandon
Publisher: Thakur Publication Private Limited
Published: 2024-01-01
Total Pages: 168
ISBN-13: 9357555102
DOWNLOAD EBOOKBuy Latest ADVERTISING MANAGEMENT (Minor) e-Book in English Edition for B.Com 2nd Semester Bihar State By Thakur publication.
Author: Noprita Herari
Publisher: Sayak Pal
Published: 2024-05-25
Total Pages: 494
ISBN-13: 8196340257
DOWNLOAD EBOOKMillions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to purchasing behavior and brand choice. Research and advertising are intertwined, and it helps to explore the horizon of advertising that helps to improve the advertising industry. The book “Advertising: Methods, Research and Practices” offers a collection of concepts and perspectives like brand identity, buying habits, online advertising, digital gaming, political advertising, contemporary Indian advertising, new age advertising, the impact of advertising on food habits and consumption preferences, AI intervention in advertising, unethical advertising practices, chocolate advertising, marketing of toys, Digital marketing and advertising. The chapters also include metaphorical language in advertising, advertising appeals, e-sport marketing, sustainable advertising, celebrity and advertising, subliminal advertising, MSME and advertising, women in advertising, public service advertising, advertisement for positive behavior change, advertisements on menstrual health and hygiene and many more. Collectively, the chapters would help in understanding the different perspectives of advertising as practice as well as the dimensions of research requirements.
