Math for Merchandising
Math for Merchandising

Author: Evelyn C. Moore

Publisher:

Published: 2001

Total Pages: 0

ISBN-13: 9780130182029

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Merchandising Math: A Step-by-Step Approach, Second Edition, takes users step by step through the concepts of merchandising math. It is organized so that the chapters parallel a career path in the merchandising industry. It begins with fundamental math information and progresses through the forms and math skills needed to buy, price, and re-price merchandise. Later chapters provide information on creating and analyzing six-month plans. The final section of the text introduces math and merchandising concepts that are part of corporate buying offices. Features of this text include: *a conversational tone that helps make the text easy to follow and understand *Hints and worked-out examples that help increase comprehension of the material *Practical applications that help users apply the information to real-world situations *Practice exercises that give users opportunities for review and practice *Calculator information that helps users solve math problems with a calculator

Tomorrow I'll Be Brave
Tomorrow I'll Be Brave

Author: Jessica Hische

Publisher: Penguin

Published: 2018-10-16

Total Pages: 21

ISBN-13: 1524787035

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Journey through the beautifully hand-lettered messages by award-winning illustrator Jessica Hische. This uplifting and positive book - now a New York Times best seller - encourages kids to promise that tomorrow, they will try new things, do their best, and be brave. Tomorrow I'll be all the things I tried to be today: Adventurous, Strong, Smart, Curious, Creative, Confident, & Brave. And if I wasn't one of them, I know that it's OK. Journey through a world filled with positive and beautifully hand-lettered words of widsom, inspiration, and motivation. As this book reminds readers, tomorrow is another day, full of endless opportunities--all you have to do is decide to make the day yours. "Jessica Hische, one of the great designers and typographers, now shows herself equally adept at creating gorgeous and immersive images for young readers. This is a joyous burst of color."--Dave Eggers, author of Her Right Foot

Store Design and Visual Merchandising, Second Edition
Store Design and Visual Merchandising, Second Edition

Author: Claus Ebster

Publisher: Business Expert Press

Published: 2015-03-05

Total Pages: 289

ISBN-13: 1631571133

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The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.

Promotion in the Merchandising Environment
Promotion in the Merchandising Environment

Author: Kristen K. Swanson

Publisher: Bloomsbury Publishing USA

Published: 2015-09-24

Total Pages: 432

ISBN-13: 1628921579

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The third edition of Promotion in the Merchandising Environment explains the process of promotion and describes the promotion tools available for creating successful campaigns. This edition focuses on the comprehensive nature of promotion in the merchandising environment of fashion and related goods, emphasizing online retailing, interactive and social media and the overall impact of the technology on all areas of promotion. Swanson and Everett combine coverage of print and broadcast media in a traditional media chapter, with greater emphasis on the rise of digital media in retail advertisement and promotion. With updated examples of retail advertisement and promotion activities and concepts in each chapter plus new, full color artwork throughout the book, readers will gain a full understanding of how to create a successful promotion campaign for retail merchandising products. New to This Edition: - Updated chapter opening vignettes and supporting color images of current and timeless examples - New Chapter 3 "Tools of Creativity" explains how the principles and elements of design are used in promotional activities and illuminates the creative relationship between the fashion retailer and advertising agencies - New Chapter 8 "Digital Media" covers interactive online retailing and social media such as Facebook, Twitter, Instagram, and Pinterest and the overall impact of the internet on all areas of promotion - 60% new photos and advertisements plus updated charts and graphs - New illustrated case study boxes in each chapter - "Ethical Issues" and "Social Impact" sidebars throughout chapters - Streamlined coverage from 17 to 14 chapters makes text more concise

Visual Merchandising
Visual Merchandising

Author: Tony Morgan

Publisher: Laurence King

Published: 2021-11-25

Total Pages: 224

ISBN-13: 9781913947323

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Write well. Live well. The practice of creative writing - being expressive, exploring ideas, crafting words, shaping stories - can deepen your appreciation of life and enhance your wellbeing. With 100 inspiring prompts, insights and exercises specially devised by an award-winning author and creative writing teacher, discover how to write well - and thrive. This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish color photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.