Author:
Publisher: Soffer Publishing
Published:
Total Pages: 103
ISBN-13: 0235878685
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The SAGE Handbook of Social Media Research Methods
Author: Anabel Quan-Haase
Publisher: SAGE
Published: 2022-09-02
Total Pages: 860
ISBN-13: 1529788889
DOWNLOAD EBOOKThe SAGE Handbook of Social Media Research Methods spans the entire research process, from data collection to analysis and interpretation. This second edition has been comprehensively updated and expanded, from 39 to 49 chapters. In addition to a new section of chapters focussing on ethics, privacy and the politics of social media data, the new edition provides broader coverage of topics such as: Data sources Scraping and spidering data Locative data, video data and linked data Platform-specific analysis Analytical tools Critical social media analysis Written by leading scholars from across the globe, the chapters provide a mix of theoretical and applied assessments of topics, and include a range of new case studies and data sets that exemplify the methodological approaches. This Handbook is an essential resource for any researcher or postgraduate student embarking on a social media research project. PART 1: Conceptualising and Designing Social Media Research PART 2: Collecting Data PART 3: Qualitative Approaches to Social Media Data PART 4: Quantitative Approaches to Social Media Data PART 5: Diverse Approaches to Social Media Data PART 6: Research & Analytical Tools PART 7: Social Media Platforms PART 8: Privacy, Ethics and Inequalities
Recommender Systems
Author: Gérald Kembellec
Publisher: John Wiley & Sons
Published: 2014-12-04
Total Pages: 253
ISBN-13: 1119054249
DOWNLOAD EBOOKAcclaimed by various content platforms (books, music, movies) and auction sites online, recommendation systems are key elements of digital strategies. If development was originally intended for the performance of information systems, the issues are now massively moved on logical optimization of the customer relationship, with the main objective to maximize potential sales. On the transdisciplinary approach, engines and recommender systems brings together contributions linking information science and communications, marketing, sociology, mathematics and computing. It deals with the understanding of the underlying models for recommender systems and describes their historical perspective. It also analyzes their development in the content offerings and assesses their impact on user behavior.
The SAGE Handbook of Social Media Research Methods
Author: Luke Sloan
Publisher: SAGE
Published: 2017-01-28
Total Pages: 992
ISBN-13: 1473987970
DOWNLOAD EBOOKThe SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with ‘big and broad data’, from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on specific social media platforms such as Twitter, Sina Weibo and Instagram, as well as a series of critical chapters. The holistic approach is organised into the following sections: Conceptualising & Designing Social Media Research Collection & Storage Qualitative Approaches to Social Media Data Quantitative Approaches to Social Media Data Diverse Approaches to Social Media Data Analytical Tools Social Media Platforms This handbook is the single most comprehensive resource for any scholar or graduate student embarking on a social media project.
Digital Technologies and African Societies
Author: Julien Atchoua
Publisher: John Wiley & Sons
Published: 2020-09-29
Total Pages: 256
ISBN-13: 1119777283
DOWNLOAD EBOOKThe integration and use of information and communication technologies (ICT) in African countries is increasingly observable in various sectors of activity (banking, education, trade, etc.) despite a digital divide still relevant. ICT has become a major sector of the recent growth of a new informal economy in African cities (Chéneau-Loquay, 2008). This question has been at the heart of various international meetings. An overall positive and even utopian momentum is generally heard about the contribution of digital technologies to the development of African states. The adoption or appropriation of digital technologies by Africans is presented in many speeches by politicians or institutions involved in the field of cooperation and international development as an important issue for the development of this continent. These different considerations give rise to reflections on the following themes. - Social Media and Public Space in Africa - Challenges of the digital economy in Africa - ICT and modernization of higher education in Africa
Le réseau social d'entreprise
Author: Garnier Alain
Publisher: Lavoisier
Published: 2011-05-24
Total Pages: 274
ISBN-13: 2746279843
DOWNLOAD EBOOKAprès avoir envahi le web, les réseaux sociaux partent désormais à la conquête de l'entreprise. Ces nouveaux outils se révèlent être de véritables leviers stratégiques au service des organisations. Cet ouvrage analyse les enjeux de cette nouvelle mutation pour les entreprises. Il pose les questions-clés avant d'envisager un projet de réseau social d'entreprise (RSE) et la méthodologie de mise en place qui l'accompagne. Les changements imposés par son implémentation sont étudiés dans leur dimension technique (système d'information) et dans leur dimension humaine (accompagnement, conduite du changement auprès des utilisateurs et questions juridiques). Le réseau social d'entreprise présente également différents retours d'expérience et dresse un panorama des principaux éditeurs et de leur solution, apportant ainsi des exemples concrets et des pistes de réflexion nécessaires à l'appréhension de ces nouveaux usages d'entreprise.
Mediatization, Polarization, and Intolerance (Between Environments, Media, and Circulation)
Author: Jairo Ferreira
Publisher: FACOS-UFSM
Published: 2021-05-06
Total Pages: 337
ISBN-13:
DOWNLOAD EBOOKThis book is one of the results of the III International Seminar on Research on Mediatization and Social Processes held in 2019. The III International Seminar on Research on Mediatization and Social Processes had a program developed on two levels: Debate Tables, with invited researchers (five discussion tables, with the participation of researchers from France (3), Argentina (2), Germany (1), and Brazil (5). The schedule of the III Seminar and its structure can be seen at https://www.midiaticom.org/seminario-midiatizacao/grade-de-programacao-2019/. In total, there were 15 hours of debates at the five Discussion Tables. Methodologically, the Seminar takes place in the articulation of Debate Tables with international guests and Working Groups with the presence of researchers, doctors, doctoral students, masters, and masters' degree students. We point out that, even in the scope of training processes, master's and doctoral students, masters and doctors, post-doctors and post-doctoral graduates, and members of the organizing Research Group take part as reviewers, in a blind evaluation process, of the expanded abstracts submitted by graduates with a lower title - under the coordination of the research professors from the Mediatization and Social Processes Group. They evaluated (in a group of more than three dozen reviewers) each of the works submitted by colleagues with a lower instructional level, with classificatory notes, which resulted in the approved works. They were then grouped by the Organizing Committee, successively, until they reached the event's working groups.
Strategic Uses of Social Media for Improved Customer Retention
Author: Al-Rabayah, Wafaa
Publisher: IGI Global
Published: 2016-11-09
Total Pages: 330
ISBN-13: 1522516875
DOWNLOAD EBOOKSocial networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business contexts. Strategic Uses of Social Media for Improved Customer Retention is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships.
Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II
Author: Houcine Berbou
Publisher: Cambridge Scholars Publishing
Published: 2020-04-06
Total Pages: 657
ISBN-13: 1527549194
DOWNLOAD EBOOKThis book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
Social Media Storms
Author: Pernille Rydén
Publisher: Routledge
Published: 2021-08-25
Total Pages: 123
ISBN-13: 1000432769
DOWNLOAD EBOOKThis fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.
