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Author: Melody Karle
Publisher: Rowman & Littlefield Publishers
Published: 2020-03-15
Total Pages: 184
ISBN-13: 9781538126790
DOWNLOAD EBOOKThis book helps those who want to use social media but are not necessarily Web-savvy navigate the most popular networking sites available. Privacy and technical information about how social media platforms function are explained, so everyone can make informed decisions about how to connect online.
Author: Helen Katz
Publisher: Routledge
Published: 2019-05-03
Total Pages: 236
ISBN-13: 042978564X
DOWNLOAD EBOOKThe Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.
Author: New York Yankees Media Relations Department
Publisher:
Published: 2020-02-24
Total Pages:
ISBN-13: 9781732011229
DOWNLOAD EBOOKTypically available only to sportswriters, broadcasters and Yankees front office staff, the New York Yankees 2020 Official Media Guide and Record Book is the ultimate insider's resource and collectible. It contains stats and biographies of every player in the Yankees organization, hundreds of photos of Yankees past and present, and the definitive history of the club since its inception in 1903. The experts agree that the Yankees 2020 Official Media Guide and Record Book is the best and most comprehensive book about the Yankees anywhere
Author: Holly Bathie
Publisher: Usborne Life Skills
Published: 2022-04
Total Pages: 0
ISBN-13: 9781474999267
DOWNLOAD EBOOKManaging life, relationships and mental health on any social media platform. Empower your kids to stay safe online with this fun, comprehensive guide for kids aged 10+. Packed with entertaining illustrations alongside practical information, the Social Media Survival Guide answers questions about all aspects of social media - the good AND the bad - making it a must-have tool for young people (and parents) to help navigate the online world safely and confidently and learn the best approaches to taking care of themselves. Content includes:- In-depth coverage of a range of important a difficult issues young people face including: body image, appearance-enhancing filters, influencers, sexual content and mental health- Uses recognisable themes rather than platform specifics, making the content relevant long-term- Tips on how to set up accounts safely and best manage privacy and messaging settings- Addressing your persona, online reputation, and relationships- Understanding fake news and information- How to handle online bullying, as well as avoiding trolls- Also includes links to professionally approved websites with more advice and support- Expert advice from children's online charity, Childnet International
Author: Sally Stewart
Publisher: John Wiley & Sons
Published: 2003-09-29
Total Pages: 262
ISBN-13: 9780471271550
DOWNLOAD EBOOKWritten by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.
Author: Shanto Iyengar
Publisher:
Published: 2019
Total Pages: 390
ISBN-13: 9780393664874
DOWNLOAD EBOOKProvides crucial context for important recent developments
Author: Fred Brown
Publisher:
Published: 2016-03
Total Pages: 0
ISBN-13: 9781936863648
DOWNLOAD EBOOKClosely organized around the Society of Professional Journalists' code of ethics--the news industry's widely accepted "gold standard" of journalism principles--this updated edition features a wide selection of case studies penned by professional journalists--including several new additions--that offer examples of thoughtful, powerful, and principled reporting. Cases where regrettable decisions have taught important lessons are also included, providing a new template for analyzing moral predicaments. This revised edition includes chapters such as "Ethics and the Law," "Conflicts of Interest," "Privacy," and "Source/Reporter Relationships." Describing the basic connection between ethical journalism and excellent journalism, this is a lively, succinct, and accessible discussion of how this type of reporting can be morally upheld in the present day, regardless of medium or platform.
Author: Jonathon Green
Publisher: Burns & Oates
Published: 1998
Total Pages: 1316
ISBN-13: 9780304344352
DOWNLOAD EBOOKContains over 65,000 slang words, definitions, where and when the word originated, and more.
Author: Cen Campbell
Publisher: American Library Association
Published: 2016-07-29
Total Pages: 247
ISBN-13: 0838914713
DOWNLOAD EBOOKGuiding children's librarians to define, solidify, and refine their roles as media mentors, this book in turn will help facilitate digital literacy for children and families.
Author: Mark Dixon
Publisher: Routledge
Published: 2019-10-08
Total Pages: 209
ISBN-13: 0429626924
DOWNLOAD EBOOKMedia Theory for A Level provides a comprehensive introduction to the 19 academic theories required for A Level Media study. From Roland Barthes to Clay Shirky, from structuralism to civilisationism, this revision book explains the core academic concepts students need to master to succeed in their exams. Each chapter includes: • Comprehensive explanations of the academic ideas and theories specified for GCE Media study. • Practical tasks designed to help students apply theoretical concepts to unseen texts and close study products/set texts. • Exemplar applications of theories to set texts and close study products for all media specifications (AQA, Eduqas, OCR and WJEC). • Challenge activities designed to help students secure premium grades. • Glossaries to explain specialist academic terminology. • Revision summaries and exam preparation activities for all named theorists. • Essential knowledge reference tables. Media Theory for A Level is also accompanied by the essentialmediatheory.com website that contains a wide range of supporting resources. Accompanying online material includes: • Revision flashcards and worksheets. • A comprehensive bank of exemplar applications that apply academic theory to current set texts and close study products for all media specifications. • Classroom ready worksheets that teachers can use alongside the book to help students master essential media theory. • Help sheets that focus on the application of academic theory to unseen text components of A Level exams.
