Marketing Maximilian

Marketing Maximilian

Author: Larry Silver

Publisher: Princeton University Press

Published: 2022-06-14

Total Pages: 724

ISBN-13: 0691245894

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Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls "the routinization of charisma," strengthen the power of the Hapsburg dynasty, and help establish the Austro-Hungarian Empire. A fascinating study of the self-fashioning of an early modern ruler who was as much image-maker as emperor, Marketing Maximilian shows why Maximilian remains one of the most remarkable, innovative, and self-aggrandizing royal art patrons in European history. Silver describes how Maximilian--lacking a real capital or court center, the ability to tax, and an easily manageable territory--undertook a vast and expensive visual-media campaign to forward his extravagant claims to imperial rank, noble blood, perfect virtues, and military success. To press these claims, Maximilian patronized and often personally supervised and collaborated with the best printers, craftsmen, and artists of his time (among them no less than Albrecht Dürer) to plan and produce illustrated books, medals, heralds, armor, and an ambitious tomb monument.


The Last Knight

The Last Knight

Author: Pierre Terjanian

Publisher: Metropolitan Museum of Art

Published: 2019-10-02

Total Pages: 345

ISBN-13: 1588396746

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Maximilian I (1459–1519) skillfully crafted a public persona and personal mythology that eventually earned him the romantic sobriquet “Last Knight.” From the time he became duke of Burgundy at the age of eighteen until his death, his passion for the trappings and ideals of knighthood served his worldly ambitions, imaginative strategies, and resolute efforts to forge a legacy. A master of self-promotion, he ordered exceptional armor from the most celebrated armorers in Europe, as well as heroic autobiographical epics and lavish designs for prints. Indeed, Maximilian’s quest to secure his memory and expand his sphere of influence, despite chronic shortages of funds that left many of his most ambitious projects unfinished, was indomitable. Coinciding with the 500th anniversary of Maximilian’s death, this catalogue is the first to examine the masterworks that he commissioned, revealing how art and armor contributed to the construction of Maximilian’s identity and aspirations, and to the politics of Europe at the dawn of the Renaissance. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana}


Emperor Maximilian I and the Age of Dürer

Emperor Maximilian I and the Age of Dürer

Author: Eva Michel

Publisher: Prestel Pub

Published: 2012

Total Pages: 414

ISBN-13: 9783791351728

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One of Maximilian's most important legacies is the work created in his honor by some of the greatest artists of his time, most notably Albrecht Dürer. Today many of these works reside in the Albertina Museum in Vienna, and they are featured in this elegant volume. In addition to works by Dürer, the book includes reproductions of the extraordinary Triumphal Procession of Albrecht Altdorfer and his workshop, and the monumental woodcut Arch of Honor. This book explores the artistic culture of Maximilian's era, with numerous examples from the Albertina's own collection as well as painted portraits, exquisite illuminated manuscripts, precious sculptures, and splendid tapestries from some of the world's leading museums. Brought together in this elegant volume, these works offer valuable insight into Maximilian's public relations machinery. The book also features scholarly articles devoted to Maximilian's complex artistic projects that will become key to the literature on Emperor Maximilian and the art of his time.


Durer's Drawings for the Prayer-Book of Emperor Maximilian I

Durer's Drawings for the Prayer-Book of Emperor Maximilian I

Author:

Publisher: Courier Corporation

Published: 2014-03-19

Total Pages: 116

ISBN-13: 0486493865

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"Holy Roman Emperor and King of the Germans Maximilian I was Albrecht Dèurer's main patron from 1512 onward. These 45 pages of marginal drawings for the ruler's prayer book, unknown till their 1808 facsimile publication, reveal the artist's lighthearted and witty side. Includes 8 additional drawings by other artists and a new Introduction. "--


The Last Emperor of Mexico

The Last Emperor of Mexico

Author: Edward Shawcross

Publisher: Basic Books

Published: 2021-10-19

Total Pages: 331

ISBN-13: 1541674219

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The true operatic tragedy of Maximilian and Carlota, the European aristocrats who stumbled into power in Mexico—and faced bloody consequences. In the 1860s, Napoleon III, intent on curbing the rise of American imperialism, persuaded a young Austrian archduke and a Belgian princess to leave Europe and become the emperor and empress of Mexico. They and their entourage arrived in a Mexico ruled by terror, where revolutionary fervor was barely suppressed by French troops. When the United States, now clear of its own Civil War, aided the rebels in pushing back Maximilian’s imperial soldiers, the French army withdrew, abandoning the young couple. The regime fell apart. Maximilian was executed by a firing squad and Carlota, secluded in a Belgian castle, descended into madness. Assiduously researched and vividly told, The Last Emperor of Mexico is a dramatic story of European hubris, imperialist aspirations clashing with revolutionary fervor, and the Old World breaking from the New.


Emperor

Emperor

Author: Geoffrey Parker

Publisher: Yale University Press

Published: 2019-06-25

Total Pages: 663

ISBN-13: 030024102X

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This “elegant and engaging” biography dramatically reinterprets the life and reign of the sixteenth-century Holy Roman Emperor: “a masterpiece” (Susannah Lipscomb, Financial Times). The life of Emperor Charles V (1500–1558), ruler of Spain, Germany, the Netherlands, and much of Italy and Central and South America, has long intrigued biographers. But capturing the nature of this elusive man has proven notoriously difficult—especially given his relentless travel, tight control of his own image, and the complexity of governing the world’s first transatlantic empire. Geoffrey Parker, one of the world’s leading historians of early modern Europe, has examined the surviving written sources in Dutch, French, German, Italian, Latin, and Spanish, as well as visual and material evidence. In Emperor, he explores the crucial decisions that created and preserved this vast empire, analyzes Charles’s achievements within the context of both personal and structural factors, and scrutinizes the intimate details of the ruler’s life for clues to his character and inclinations. The result is a unique biography that interrogates every dimension of Charles’s reign and views the world through the emperor’s own eyes.


The Holy Roman Empire

The Holy Roman Empire

Author: Barbara Stollberg-Rilinger

Publisher: Princeton University Press

Published: 2021-05-11

Total Pages: 180

ISBN-13: 0691217319

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A new interpretation of the Holy Roman Empire that reveals why it was not a failed state as many historians believe The Holy Roman Empire emerged in the Middle Ages as a loosely integrated union of German states and city-states under the supreme rule of an emperor. Around 1500, it took on a more formal structure with the establishment of powerful institutions--such as the Reichstag and Imperial Chamber Court--that would endure more or less intact until the empire's dissolution by Napoleon in 1806. Barbara Stollberg-Rilinger provides a concise history of the Holy Roman Empire, presenting an entirely new interpretation of the empire's political culture and remarkably durable institutions. Rather than comparing the empire to modern states or associations like the European Union, Stollberg-Rilinger shows how it was a political body unlike any other--it had no standing army, no clear boundaries, no general taxation or bureaucracy. She describes a heterogeneous association based on tradition and shared purpose, bound together by personal loyalty and reciprocity, and constantly reenacted by solemn rituals. In a narrative spanning three turbulent centuries, she takes readers from the reform era at the dawn of the sixteenth century to the crisis of the Reformation, from the consolidation of the Peace of Augsburg to the destructive fury of the Thirty Years' War, from the conflict between Austria and Prussia to the empire's downfall in the age of the French Revolution. Authoritative and accessible, The Holy Roman Empire is an incomparable introduction to this momentous period in the history of Europe.


Poets Laureate in the Holy Roman Empire

Poets Laureate in the Holy Roman Empire

Author: John Flood

Publisher: Walter de Gruyter

Published: 2011-09-08

Total Pages: 2800

ISBN-13: 3110912740

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Petrarch’s revival of the ancient practice of laureation in 1341 led to the laurel being conferred on poets throughout Europe in the later Middle Ages and the Early Modern period. Within the Holy Roman Empire, Maximilian I conferred the title of Imperial Poet Laureate especially frequently, and later it was bestowed with unbridled liberality by Counts Palatine and university rectors too. This handbook identifies more than 1300 poets laureated within the Empire and adjacent territories between 1355 and 1804, giving (wherever possible) a sketch of their lives, a list of their published works, and a note of relevant scholarly literature. The introduction and various indexes provide a detailed account of a now largely forgotten but once significant literary-sociological phenomenon and illuminate literary networks in the Early Modern period. A supplementary Volume 5 of Poets Laureate in the Holy Roman Empire. A Bio-bibliographical Handbook will be published in June 2019.