This comprehensive guide to TikTok takes readers through every step of understanding and mastering the platform. Starting with an introduction to what TikTok is and why it matters, the book explains how to set up an account and navigate the app's algorithm to maximize visibility and engagement. Readers will learn how to craft engaging captions and use effective hashtags, as well as how to master visual content and sound design to create captivating videos. The book covers building a personal brand on TikTok, engaging with the community, and forming collaborations and partnerships. For those looking to measure and optimize their performance, chapters on TikTok analytics and advanced tracking provide valuable insights. The guide also explores monetization strategies, running successful TikTok challenges, and using the platform for business and marketing. Additionally, it delves into TikTok advertising and paid promotions. A glossary of TikTok terms and a list of resources and tools are included to further assist readers in becoming TikTok experts.
It’s not too late to get on the TikTok train! You may know TikTok as the home of the latest dance crazes and cute puppy videos. But do you know how to go about harnessing the power of its massive audience for more than showing off your own dance moves? And are you too late to the TikTok game to make an impact? In TikTok For Dummies, expert digital strategist and author Jesse Stay delivers an easy-to-read and robust discussion of how you can engage with TikTok’s millions of users in a fun and productive way. He’ll walk you through the steps of creating and securing an account, finding the best content to engage with, and creating your own videos that reflect you or your business in the best possible light. You’ll discover how to: Install the app and create a profile that attracts followers and views Learn about the latest security issues and keep yourself safe on the platform Find the best content that’s most relevant to you so you can engage with the community Create your own videos that resonate with the TikTok audience and have viral potential Perfect for anyone ready to dive into the world of TikTok, either for fun or for professional reasons, TikTok For Dummies is the easiest and most reliable way to go beyond the dances and learn the ins and outs of the popular app.
A wild look at our natural world for fans of Steve Irwin, James Herriot, and Bear Grylls Millions follow Dr. Evan Antin and his wildlife adventures through social media and on his popular Animal Planet television show Evan Goes Wild. Now in his first book, World Wild Vet, Evan takes us to the deep blue seas, swimming with giant whale sharks with “puppy dog eyes," to jungles filled with venomous snakes (who are more afraid of you than you are of them), to a race across the savannah and against the clock to save rhinos from the clutches of poachers—all in the name of adventure and a deep love for the wild around us. Equal parts memoir, travelogue, and conservationist wake up call, World Wild Vet is an unforgettable exploration of the world we all call home and a love letter to the creatures we share it with.
Do you ride the escalator-or take the stairs? No matter how you define success, it always requires one thing: self-discipline. But as popular speaker and strategist Rory Vaden explains, we live in an "escalator world"-one that's filled with shortcuts, quick fixes, and distractions that make it all too easy to slide into procrastination, compromise, and mediocrity. What seems like an easier path is really much harder in the end-and, most important, it won't take you where you want to go. How do successful people stay focused and achieve results? This lively and insightful guide presents a simple program for taking the stairs-that is, for overcoming the temptations of quick fixes and procrastination, conquering creative avoidance, and transcending personal setbacks in order to tackle the work that leads to real success. Whatever your goals are, Rory Vaden's proven approach will get you there-one stair at a time.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Surveys the online social habits of American teens and analyzes the role technology and social media plays in their lives, examining common misconceptions about such topics as identity, privacy, danger, and bullying.
No one looks kindly on the killer of a king. “Fast-paced and refreshing.” – SLJ, starred review “The perfect blend of history and dark fantasy.” – Mary Taranta, author of Shimmer and Burn “Thrilling, romantic, and addictive.” – Rosalyn Eves, author of Blood Rose Rebellion “The only cure is to finish it.” – Lyndsay Ely, author of Gunslinger Girl After unwittingly helping her mother poison King Louis XIV, seventeen-year-old alchemist Mirabelle Monvoisin is forced to see her mother’s Shadow Society in a horrifying new light: they’re not heroes of the people, as they’ve always claimed to be, but murderers. Herself included. Mira tries to ease her guilt by brewing helpful curatives, but her hunger tonics and headache remedies cannot right past wrongs or save the dissenters her mother vows to purge. Royal bastard Josse de Bourbon is more kitchen boy than fils de France. But when the Shadow Society assassinates the Sun King and half of the royal court, he must become the prince he was never meant to be in order to save his injured sisters and the petulant dauphin. Forced to hide in the sewers beneath the city, Josse’s hope of reclaiming Paris seems impossible—until his path collides with Mirabelle’s. She’s a deadly poisoner. He’s a bastard prince. They are sworn enemies, yet they form a tenuous pact to unite the commoners and former nobility against the Shadow Society. But can a rebellion built on mistrust ever hope to succeed?
Viral marketing should not be a happy accident Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success "
You've tried managing your time. You've tried prioritizing your time. Now discover how to multiply it. Do you feel like you're busier than ever - yet never caught up? You're not alone. Many of us are tired, frustrated, and stressed from being overworked at the office and at home, with no concrete plan for getting it all under control without compromising our well-being. In Procrastinate on Purpose, self-discipline strategist Rory Vaden presents a different approach for how to identify and focus on what's important. Instead of one more calendar, checklist, or gadget, he points out that what we really need is an understanding of the emotional reasons we fail to maximize our time - and he then reveals the five 'permissions' we can grant ourselves in order to get better results while creating more margin in our daily lives. In this paradigm-shifting book, you will discover how to- Identify your most significant priorities, in business and in life Create more time to do the things you love without sacrificing results Say no to the things that don't matter, and yes to the things that do Implement systems that give you more time tomorrow than you have today Gain control and inner peace by adopting the 'multiplier mindset' Informed by Southwestern Consulting's work with thousands of busy clients, and interspersed with Vaden's case studies that reveal the 'multiplier mindset' at work, this insightful, practical book will turn everything you thought you knew about time upside-down-and it will change the way you work and live. From the New York Timesbestselling author of Take the Stairs- A bold new way to get things done. 'Managing your time is a lot like managing your money. It's not about the numbers; it's about your behavior. The best time-management tricks in the world won't do you much good if they don't actually make your life better. In Procrastinate on Purpose, Rory builds on what we've all heard about time management and adds the two things that have always been missing- emotion and significance.' Dave Ramsey, New York Timesbestselling author and nationally syndicated radio show host 'If you've ever thought, 'I wish I had more time,' read the great principles of this book. And then I dare you to do what Rory does- live them.' Jon Acuff, New York Timesbestselling author of Start andQuitter 'Procrastinate on Purposewill alter the way the professional world thinks about time - I've never read anything like it. Useful, unique, and relevant . . . this is an absolute must-read for every leader.' Sue Schick, CEO of UnitedHealthcare of Pennsylvania and Delaware 'This book is a game-changer.' Jon Gordon, bestselling author of The Energy Busand The Carpenter 'Every once in a while a book comes along that completely shifts the way an entire generation thinks about a specific topic. When it comes to time management and productivity, Procrastinate on Purposemay be the one!' Andy Andrews, New York Timesbestselling author of The Traveler's Giftand The Noticer
Modern science communication has emerged in the twentieth century as a field of study, a body of practice and a profession—and it is a practice with deep historical roots. We have seen the birth of interactive science centres, the first university actions in teaching and conducting research, and a sharp growth in employment of science communicators. This collection charts the emergence of modern science communication across the world. This is the first volume to map investment around the globe in science centres, university courses and research, publications and conferences as well as tell the national stories of science communication. How did it all begin? How has development varied from one country to another? What motivated governments, institutions and people to see science communication as an answer to questions of the social place of science? Communicating Science describes the pathways followed by 39 different countries. All continents and many cultures are represented. For some countries, this is the first time that their science communication story has been told.
