In addition to making a comprehensive survey of journalism, other mass media, and public relations in India, Mehta discusses such issues as freedom of the press, press laws, and developments in the international regulation of the media. His book is also a bibliography and a sourcebook of information on advertising codes; accreditation rules for media representatives and other information on Indian media and journalism.
Third Completely Revised and Updated EditionMass Communication in India is a result of the author s in-depth study and understanding of the media. The book deals with a general introduction to Communication Theory, Advertising, Television, Effects of Media and Development. In short, the book is designed to give the student of Mass Communication a general and comprehensive view of the modern and traditional media in India. It meets the objective of being a text book as well as a book that gives an overview of mass communication in India.
Since independence in 1947 India has remained a stable and functioning democracy in the face of enormous challenges. Amid a variety of interlinking contraries and a burgeoning media – one of the largest in the world – there has been a serious dearth of scholarship on the role of journalists and dramatically changing journalism practices. This book brings together some of the best known scholars on Indian journalism to ask questions such as: Can the plethora of privately run cable news channels provide the discursive space needed to strengthen the practices of democracy, not just inform results from the ballot boxes? Can neoliberal media ownership patterns provide space for a critical and free journalistic culture to evolve? What are the ethical challenges editors and journalists face on a day-to-day basis in a media industry which has exploded? In answering some of these questions, the contributors to this volume are equally sensitive to the historical, social, and cultural context in which Indian journalism evolved, but they do not all reach the same conclusion about the role of journalism in Indian civil society and democracy. This book was originally published as a special issue of Journalism Studies.
The book provides a quick look at the Indian scenario in the field of mass communication and the state of the media, their functioning, development, programmes and professionalism. Illustrative, intutive and innovative communication strategies have been highlighted in the book.
This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Placing his argument in the global context within which mass communication takes place, the author: - Emphasizes the distinction between communication and mass communication—the former being a two-way exchange and the latter mostly a one-way communication. - Discusses the relevance of mass communication for the largely illiterate population of India, with particular reference to the type of media content and the inadequacy of conventional schooling. - Discusses the rapid technological progress in the world in recent decades in the context of digitalization, computerization and media convergence, as well as the global nature of mass communication. - Highlights that almost half the world`s population remains untouched by the communications revolution even at the beginning of the 21st century. - Examines the potential of EDUSAT, the educational satellite launched recently, as a means to bring education and information to all sectors of the Indian population.
