Terrorism, Globalization & Mass Communication
Terrorism, Globalization & Mass Communication

Author: Center for Global Media Studies. Conference

Publisher:

Published: 2003

Total Pages: 380

ISBN-13:

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Nineteen papers are drawn from the first conference sponsored by the Center for Global Media Studies, held in Spokane, Washington, in July of 2002. Only two of the contributions are directly related to questions of terrorism and the media, with one discussing mass-mediated violence as a form of terrorism and the other exploring the social control role of mass media after September 11th. The others examine such issues as the media companies and policies in Europe and Asia, the globalization of the public relations industry, transnational media management structures, the transformation and structural changes in the advertising industry, and the terminology of media consumed by the democratic globalization movement.

Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding
Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding

Author: Plunkett Research Ltd

Publisher: Plunkett Research, Ltd.

Published: 2006-04

Total Pages: 480

ISBN-13: 1593920423

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Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.

Foundations of Effective Influence Operations
Foundations of Effective Influence Operations

Author: Eric Victor Larson

Publisher: RAND Corporation

Published: 2009

Total Pages: 230

ISBN-13: 9780833044044

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The authors aim to assist the U.S. Army in understanding "influence operations," capabilities that may allow the United States to effectively influence the attitudes and behavior of particular foreign audiences while minimizing or avoiding combat. The book identifies approaches, methodologies, and tools that may be useful in planning, executing, and assessing influence operations.

Introduction to Mass Communication
Introduction to Mass Communication

Author: Jay Black

Publisher: McGraw-Hill Humanities, Social Sciences & World Languages

Published: 1988

Total Pages: 660

ISBN-13:

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In writing the second edition of Introduction to Mass Communication, we continue the main thrust found in the first edition. We have attempted to analyze the mass communication empires on their own terms, to recognize them for what they are--large, sometimes monolithic industries established to earn a profit as well as to serve the interests of their customers. The media are studied here within the broad contexts in which they operate. Technological, economic, political, philosophical, and sociological factors are considered throughout.

In Pursuit of Military Excellence
In Pursuit of Military Excellence

Author: Shimon Naveh

Publisher: Routledge

Published: 2013-04-03

Total Pages: 425

ISBN-13: 113630925X

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This book offers a scientific interpretation of the field of military knowledge situated between strategy and tactics, better known as operational art', and traces the evolution of operational awareness and its culmination in a full-fledged theory. The author, a Brigadier General (ret.) in the Israeli Defence Forces and Doctor of History, King's College, London, clarifies the substance of operational art' and constructs a cognitive framework for its critical analysis. He chronicles the stages in the evolution of operational theory from the emergence of 19th-century military thought to Blitzkrieg. For the first time the Soviet theories of Deep Operations' and Strike Manoeuvre' that emerged in the 1920s and 1930 are discussed. The author argues that it is these doctrines that eventually led to the crystallization of the American Airland Battle theory, successfully implemented in the Gulf War.