Author: Richard Blazevich

Publisher: Richard Blazevich

Published: 2020-07-05

Total Pages: 131

ISBN-13:

If you want to learn how marketing is done, this book is a start-to-finish guide for building a marketing plan. You'll see a highly-effective approach for creating your marketing strategy and growing your business in an ever-changing environment. Included are easy-to-follow instructions for the 6 steps you'll need to build a powerful marketing plan. 1. Identify the Problems to Solve 2. Answer Four Simple Questions 3. Define the Current Customer Journey 4. Design a Better Experience 5. Build a Minimally Viable Offering 6. Launch and Refine The authors show you how to use agile business techniques and rapid iteration to hit a bullseye with your organization's products or services. It's everything you need to know to jump-start your business.