Marketing Tourism Places (RLE Tourism)
Marketing Tourism Places (RLE Tourism)

Author: Gregory Ashworth

Publisher: Routledge

Published: 2013-04-02

Total Pages: 314

ISBN-13: 1135077223

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Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.

Marketing Tourism Places (RLE Tourism)
Marketing Tourism Places (RLE Tourism)

Author: Gregory Ashworth

Publisher: Routledge

Published: 2013-04-02

Total Pages: 4

ISBN-13: 1135077231

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Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.

Building A New Heritage (RLE Tourism)
Building A New Heritage (RLE Tourism)

Author: Gregory Ashworth

Publisher: Routledge

Published: 2013-05-20

Total Pages: 278

ISBN-13: 1135083320

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At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume provides an insight into this dichotomy by exploring the role of heritage in the new Europe. The main theme of this book is that a number of possible heritages can be shaped from the European past depending on the purposes for which they are intended. Through different methods of management intervention, heritage can fulfil a variety of functions, becoming a major commercial resource in the form of the tourism industry, or enlisted in the creation and maintenance of place identities. Leading contributors look at different perceptions of heritage by different cultures, and the social and political consequences of heritage planning. The nature of heritage planning for emerging, spatially fragmented state structures is also discussed.

The Handbook of Managing and Marketing Tourism Experiences
The Handbook of Managing and Marketing Tourism Experiences

Author: Marios Sotiriadis

Publisher: Emerald Group Publishing

Published: 2016-11-09

Total Pages: 579

ISBN-13: 1786352893

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The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

Marketing in the Tourism Industry (RLE Tourism)
Marketing in the Tourism Industry (RLE Tourism)

Author: Brian Goodall

Publisher: Routledge

Published: 2013-04-02

Total Pages: 266

ISBN-13: 113508338X

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This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

The Management of International Tourism (RLE Tourism)
The Management of International Tourism (RLE Tourism)

Author: Stephen F Witt

Publisher: Routledge

Published: 2013-05-20

Total Pages: 220

ISBN-13: 1135083185

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International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism. The subject coverage of the book is wide-ranging: the authors examine the following issues: the impact of environmental issues on tourism management tourism demand and forecasting the key methods of operation of companies within the industry the functional areas of marketing, finance, organization and staffing research and innovation corporate strategy. The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.

Tourism Marketing
Tourism Marketing

Author: Nilanjan Ray

Publisher: CRC Press

Published: 2017-09-01

Total Pages: 269

ISBN-13: 1315341646

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Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.

Film-induced Tourism
Film-induced Tourism

Author: Sue Beeton

Publisher: Channel View Publications

Published: 2005-01-01

Total Pages: 284

ISBN-13: 9781845410148

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Film-induced tourism has the potential to revitalise flagging regional/rural communities and increase tourism to urban centres, however, it carries with it unique problems. This book explores the downside of the phenomenon.

Marketing Tourism and Hospitality
Marketing Tourism and Hospitality

Author: Richard George

Publisher: Springer Nature

Published: 2021-05-08

Total Pages: 509

ISBN-13: 3030641112

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This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.