Marketing to Mums
Marketing to Mums

Author: Katrina McCarter

Publisher: Katrina McCarter

Published: 2016-08-10

Total Pages: 242

ISBN-13: 9780994634108

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Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them? Whether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable. Marketing To Mums offers a simple 8-step framework that shows you how to successfully market your product or service to mums. - Recognise the diverse nature of mums - Avoid the nine mistakes most businesses make - Attract mums to your business, then turn them into raving fans - Harness the power of social media and word of mouth advertising - Grow your business through partnerships By understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank.

The Mom Test
The Mom Test

Author: Rob Fitzpatrick

Publisher: Robfitz Ltd

Published: 2013-10-09

Total Pages: 133

ISBN-13: 1492180742

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The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

The Mother Of All Opportunities
The Mother Of All Opportunities

Author: Katrina McCarter

Publisher:

Published: 2019-09-09

Total Pages: 226

ISBN-13: 9781925921243

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Mothers are the driving force of the global economy. They control 80 per cent of consumer spending. Yet they feel misunderstood and undervalued. In a time when there is mounting pressure to deliver increased growth, profits and market share, this book shines a light on the global opportunities which abound for brands willing to invest in deeply understanding this powerful and influential shopper. Fast track your brand and gain a competitive advantage in your category by gaining critical insights into this under exposed market.

Why Marketing to Women Doesn't Work
Why Marketing to Women Doesn't Work

Author: J. Darroch

Publisher: Springer

Published: 2014-07-05

Total Pages: 250

ISBN-13: 1137358173

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This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.

Power Moms
Power Moms

Author: Maria T. Bailey

Publisher:

Published: 2011-05-01

Total Pages: 356

ISBN-13: 9781936214426

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Word of Mom is the most powerful form of marketing for brands who want to connect with the $2.4 trillion Mom Market. The Power Moms-influential mothers who help spread the word about products and services-build brands and boast sales. Learn how to identify and engage this powerful group of consumers... Examine how the sphere of influence of today's mom maven is transcending from virtual world to cyberspace and back Engage moms who will drive sales to your bottom line by creating a buzz online and offline Hear first-hand from over 300 Power Moms on their rules of engagement with brands and how they spread the word about products they love Empower yourself with access to the most influential moms in the US and around the globe with the directory of Power Moms REVIEWS "Thanks to Maria, I have built one of the fastest growing franchises based on her teachings!"- Lisa Druxman, Founder and CEO of Stroller Strides Franchise "Maria's creativity for engaging moms is passionate, instant, and real." - Steven Betesh, President, Baby Brezza Enterprises "For over a decade, Maria has been a trailblazer in the Mom Market and has empowered businesses who want to build sales and great Mom brands." - Liz Lange, Fashion Designer and Shopafrolic.com Founder THE AUTHOR For more than a decade, Maria Bailey has educated CEOs, CMOs and Industry leaders on the consumer behaviors of mothers. She is internationally known for her insights, books, and award-winning marketing program which engage and connect brands with moms. She was the first to quantify the trillion dollar spending power of U.S. Moms. She is the CEO of BSM Media, a marketing and media company specializing in the mom market. Over 8 million moms a month are entertained and informed by Maria via blogs, vlogs, podcasts, radio, Facebook, Twitter and magazines. Maria has been featured in Business Week, USA Today, New York Times, BrandWeek and The Wall Street Journal. She has appeared on CNN, CNBC and The Today Show. To contact her visit www.marketingtomoms.com or www.bsmmedia.com or follower her on Twitter @MomTalkRadio.

Marketing to Women Around the World
Marketing to Women Around the World

Author: Rena Bartos

Publisher: Harvard Business Review Press

Published: 1989

Total Pages: 352

ISBN-13:

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Discusses the quiet revolution, the surge of women into the work force which has transformed the consumer marketplace. Describes in detail how demographics and attitudes among women affect their behavior affect their behavior in the marketplace as consumers.

The Pirate Mums
The Pirate Mums

Author: Jodie Lancet-Grant

Publisher: Oxford University Press - Children

Published: 2021-04-22

Total Pages: 36

ISBN-13: 0192779990

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Billy's family is not what you'd call ordinary. His mums won't listen to NORMAL music. They love to sing sea shanties and dance jigs in the lounge. Their clothes are highly unusual, they have a rude parrot for a pet, and their taste in house design is, well . . . FISHY. Billy wishes his family could be more like everyone else's. Until a swashbuckling adventure changes everything!

Mompowerment
Mompowerment

Author: Suzanne Brown (Marketing consultant)

Publisher:

Published: 2017-09-16

Total Pages: 269

ISBN-13: 9780989934794

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Applied Strategic Marketing
Applied Strategic Marketing

Author: Karel Jan Alsem

Publisher: Routledge

Published: 2019-03-08

Total Pages: 424

ISBN-13: 0429446993

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This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value proposition, it moves on to the situational analysis that underpins the corporate strategy, and finally details the overall implementation and creation of a customer and brand values. Applied Strategic Marketing equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy. With a broad range of international case studies that bring the theory to life, this well-renowned and updated translation is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process.

Flourish for Mums
Flourish for Mums

Author: Sonia Bestulic

Publisher: Simon and Schuster

Published: 2021-04-07

Total Pages: 133

ISBN-13: 1922387991

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This book is a warm hug for mothers. Motherhood is a personal journey of self-discovery. A mix of feeling delight and wonder, to challenged and overwhelmed – often, all in one day! FLOURISH for Mums is your perfect companion to cultivate 21 healthy ways to let go of unrealistic expectations and create space to celebrate your unique parenting pathway. Filled with uplifting anecdotes and supportive strategies, while busting big misconceptions – this is personal, yet universal in its strong, yet gentle messages. Handbag friendly and always ready to provide a dose of inspiration. Dear mum, it’s time to relax – replenish - FLOURISH.