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Author: Hendrik Edelman
Publisher: ALCTS Papers on Library Technical Services and Collections
Published: 2002
Total Pages: 220
ISBN-13:
DOWNLOAD EBOOKAnnotation. This volume is based on the all-day programme, "Marketing to Libraries for the Millennium". Topics included: buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval and leasing plans; and more.
Author: Dr. Dinesh Kumar Kaushik
Publisher: K.K. Publications
Published: 2022-03-06
Total Pages: 240
ISBN-13:
DOWNLOAD EBOOKManagement of Libraries in the New Millennium Due to rising costs and insufficient funds, expending and increasing complexity of information forced the librarians to seek better and more cost-efficient systems for providing information services. Computer and I.T. now have very common in many institutes and organizations. The execution of I.T. and applications of computers are taking place in libraries. Since the author has sufficient experience of the modernization of libraries, has dealt the subjects concerning automation in details. The author has highlighted the subject modernization of libraries in the following chapters. CONTENTS • Development of Modern Library • Library Automation and Networking • Role of Library and Information Professionals in an Electronic Age • Knowing Internet for Library Management • Internet and Its Application in Library Services • Training of Library Professionals • Digital Libraries • E-Journals
Author: Darlene E. Weingand
Publisher: Libraries Unlimited
Published: 1999-10-15
Total Pages: 0
ISBN-13: 1563086123
DOWNLOAD EBOOKFraming sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management. This practical handbook gives a broad overview of the entire marketing/planning system-from creating a marketing team and developing a mission to conducting a marketing audit, setting goals, creating an action plan, designing and pricing the product, promoting services, and evaluating the end result.
Author:
Publisher: Allied Publishers
Published: 2002
Total Pages: 704
ISBN-13: 9788177641707
DOWNLOAD EBOOKPapers presented at the Nineteenth Annual Convention of the Society for Information Science and Conference on Information Management in the New Millennium, held at New Delhi during 27-29 January 2000; with special reference to India.
Author: International Development Research Centre (Canada)
Publisher: IDRC
Published: 1999
Total Pages: 483
ISBN-13: 0889368171
DOWNLOAD EBOOKContributed articles presented at a workshop held in 1994.
Author: David Jarach
Publisher: Routledge
Published: 2017-03-02
Total Pages: 139
ISBN-13: 1351959654
DOWNLOAD EBOOKAirport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.
Author: Zhixian George Yi
Publisher: Chandos Publishing
Published: 2017-09-20
Total Pages: 155
ISBN-13: 0081008147
DOWNLOAD EBOOKWith the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author's marketing courses and his empirical studies on Australian academic librarians' perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources. Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives. Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman's University, and he was awarded his master's degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who's Who in America in 2010. - Examines effective marketing techniques, approaches and strategies - Studies marketing from multiple perspectives - Empirical-based, theoretical, and practical - Systematic and comprehensive
Author: Special Libraries Association. Conference
Publisher:
Published: 1999
Total Pages: 448
ISBN-13:
DOWNLOAD EBOOKAuthor: Rod Nichols
Publisher: Oasis
Published: 2002
Total Pages: 0
ISBN-13: 9781555715571
DOWNLOAD EBOOKReaders of this step-by-step guide will discover the secrets of the nation's most talented network marketers and learn to grow their own highly profitable business from scratch. Full color.
Author: Ellen Lupia O'Sullivan
Publisher: Venture Publishing (PA)
Published: 1998
Total Pages: 0
ISBN-13: 9780910251983
DOWNLOAD EBOOKThis important new book concerns the marketing of recreation and leisure experiences. While the service marketing model moved marketing into a new era, it didn't recognize that today, recreation and leisure experiences drive the market. The ways in which people choose to live, work, and play have resulted in leisure experience becoming a key component of lifestyle.This book is a compilation of what is known about the marketing of experiences, and is intended for both beginner and more advanced marketers. Written in a conversational yet instructive style, Experience Marketing: Strategies for the New Millennium engages the reader in a process of discovery to determine a preferred course for improved marketing approaches in diverse settings.As a wide variety of organizations in the commercial, private, nonprofit, and public sector are increasingly involved in the marketing of experiences to diverse groups, O'Sullivan and Spangler's book is a valuable resource in enhancing the quality of life for customers and clients.
