Marketing the 21st Century Library
Marketing the 21st Century Library

Author: Debra Lucas-Alfieri

Publisher: Chandos Publishing

Published: 2015-05-14

Total Pages: 120

ISBN-13: 1780634544

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Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. - Includes web extras, tables, problem and solution exercises - Contains extensive references to real-world examples of good practice - Details practical examples and case summaries from leading libraries - Explores the importance of marketing and promoting academic libraries - Provides resources for readers to help create marketing plans

Collection Development and Management for 21st Century Library Collections
Collection Development and Management for 21st Century Library Collections

Author: Vicki L. Gregory

Publisher: American Library Association

Published: 2019-07-03

Total Pages: 289

ISBN-13: 0838917127

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Packed with discussion questions, activities, suggested additional references, selected readings, and many other features that speak directly to students and library professionals, Gregory’s Collection Development and Management for 21st Century Library Collections is a comprehensive handbook that also shares myriad insightful ideas and approaches valuable to experienced practitioners. This new second edition brings an already stellar text fully up to date, presenting top-to-bottom coverage of the impact of new technologies and developments on the discipline, including discussion of e-books, open access, globalization, self-publishing, and other trends; needs assessment, policies, and selection sources and processes; budgeting and fiscal management; collection assessment and evaluation; weeding, with special attention paid to electronic materials; collaborative collection development and resource sharing; marketing and outreach; self-censorship as a component of intellectual freedom, professional ethics, and other legal issues; diversity and ADA issues; preservation; and the future of the field. Additional features include updated vendor lists, samples of a needs assessment report, a collection development policy, an approval plan, and an electronic materials license.

Marketing for Special and Academic Libraries
Marketing for Special and Academic Libraries

Author: Valerie S. Gordon

Publisher: Rowman & Littlefield

Published: 2016-03-15

Total Pages: 179

ISBN-13: 1442262710

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Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.

Marketing and Outreach for the Academic Library
Marketing and Outreach for the Academic Library

Author: Bradford Lee Eden

Publisher: Rowman & Littlefield

Published: 2016-05-12

Total Pages: 165

ISBN-13: 1442262559

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Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Implementation of social media strategies, the use of library spaces for collaboration and inspiration, planning events and extravaganzas in the library, librarians as event coordinators and user-centered programming, the delivery of library services through digital engagement, using Instagram to create a library character for the YouTube generation, using workshops to promote digital library services, an examination of the new librarianship paradigm, the process of marketing and constructing a digital collection based on U.S. Highway 89 and the Intermountain West, and how librarians at Loyola University New Orleans have embedded their expertise and practice into their university culture, are the primary topics in this book.

Marketing Today's Academic Library
Marketing Today's Academic Library

Author: Brian Mathews

Publisher: American Library Association

Published: 2009

Total Pages: 193

ISBN-13: 0838909841

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In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.

Public Libraries in the 21st Century
Public Libraries in the 21st Century

Author: Dr Anne Goulding

Publisher: Ashgate Publishing, Ltd.

Published: 2012-10-01

Total Pages: 628

ISBN-13: 1409485579

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Public Libraries in the 21st Century presents a comprehensive analysis of the impact of recent policy initiatives directly targeted at public libraries along with broader developments in the public sector environment within which they operate. Key features include: • An exploration of the context within which public libraries are operating and analysis of their role in local and national life; • Examples of best practice in service delivery; • Evaluation of the challenges and opportunities confronting public library managers; • Wide ranging coverage, including information from published and unpublished sources, supplemented by interviews with key stakeholders in the public library sector. The book provides a unique and thorough guide to the contemporary discourses surrounding issues of identity, social purpose, value and strategy facing the public library service.

Library Marketing Basics
Library Marketing Basics

Author: Mark Aaron Polger

Publisher: Rowman & Littlefield

Published: 2019-03-26

Total Pages: 333

ISBN-13: 1538125811

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Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: Learn what true library marketing is, and what it’s not Plan a large scale marketing campaign / awareness campaign on a shoestring budget Learn how to market yourselves as librarians! Develop your own professional identity and brand Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.

Marketing Libraries in a Web 2.0 World
Marketing Libraries in a Web 2.0 World

Author: Dinesh Gupta

Publisher: Walter de Gruyter

Published: 2011-07-14

Total Pages: 177

ISBN-13: 311026353X

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Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

The 21st Century School Library: A Model for Innovative Teaching & Learning
The 21st Century School Library: A Model for Innovative Teaching & Learning

Author: Ryan Bani Tahmaseb

Publisher: John Catt

Published: 2021-11-05

Total Pages: 288

ISBN-13: 1914351703

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School libraries stand at the forefront of innovation in education. Yet many teachers and administrators do not know what to make of them, much less how to best utilize their varied and valuable resources. What if school librarians, whose field of practice has transformed in the past few decades, could show us excellent models for innovative teaching? What if the vital adaptations that school librarians have made could help other educators evolve? What if the lessons learned in the library could be scaled up to benefit all fields of practice and all students? The 21st Century School Library takes an in-depth look at the paradigm-shifting work that school libraries are doing to advance student learning, professional development, and school-wide engagement. It explains how library-led, forward-thinking initiatives can guide all educators – teachers and administrators alike – toward transformative educational practices. It is an inspiring survey of 21st century school libraries whose guiding principles also serve as a blueprint for innovation in K-12 education. School libraries – and all the educators associated with them – offer a compelling vision for the future of K-12 education. This book is a roadmap for how to make this vision a reality.

Successful Network Marketing for the 21st Century
Successful Network Marketing for the 21st Century

Author: Rod Nichols

Publisher: Oasis

Published: 2002

Total Pages: 0

ISBN-13: 9781555715571

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Readers of this step-by-step guide will discover the secrets of the nation's most talented network marketers and learn to grow their own highly profitable business from scratch. Full color.